Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing strategies to enhance brand visibility and engagement.
• Leading and managing a team to execute various marketing campaigns.
• Analyzing market trends and customer insights to inform marketing strategies and improve customer experiences.
• Collaborating with key stakeholders to drive business growth and promote Keller Executive Search's brand.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing principles to drive successful marketing initiatives.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: The role may evolve to include additional responsibilities based on the company's growth and changing business needs.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong leadership and team management skills.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Strong understanding of digital marketing strategies and tools.

Preferred Skills:

• Experience in the executive search or recruitment industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the executive search industry may have a better understanding of the company's unique business model and client base.

💰 Compensation & Benefits

Salary Range: Based on experience, the salary range for this role is CAD 80,000 - CAD 120,000 per year. This estimate is based on industry standards for marketing managers with 5-10 years of experience in Canada.

Benefits:

• 30-Day Paid Leave
• Health Insurance Coverage

Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Keller Executive Search operates in the executive search and leadership advisory industry, focusing on connecting exceptional senior leaders with prominent brands and organizations worldwide.

Company Size: With 11-50 employees, Keller Executive Search offers a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: Keller Executive Search was founded with a mission to improve the way the world is led, one transformative leader at a time. The company has since grown to become a global leadership advisory firm with offices across the globe.

Company Description:

• Keller offers a comprehensive suite of services including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• The company's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.
• Keller's consultants operate from principal business centers across the globe, bringing a wealth of industry and functional expertise to every engagement.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search's global presence and diverse client base offer applicants the opportunity to work on various projects and gain exposure to different industries and cultures.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Marketing Manager will report directly to the Chief Executive Officer (CEO) and work closely with other department heads to ensure alignment with overall business objectives.

Work Arrangement: This role offers a remote work arrangement, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• As a mid-sized company, Keller Executive Search offers opportunities for career growth and advancement as the company expands.
• Applicants with strong performance may have the opportunity to take on additional responsibilities or lead new initiatives.
• The global nature of the company's business may present opportunities for international travel and exposure to different markets.

ASSUMPTION: The Marketing Manager's success in this role will be closely tied to the company's overall growth and success, creating opportunities for both personal and professional development.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required.

Office Location(s): Canada (remote)

Geographic Context:

• Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance.
• The remote work arrangement allows for flexibility in working hours and the ability to work from various locations within Canada.
• The time zone difference may require some collaboration during non-standard business hours to accommodate global team members.

Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work remotely.

ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications.
• In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership potential, and strategic thinking.
• Case study or project presentation to demonstrate marketing strategy development and execution skills.
• Final interview with the CEO to discuss career growth opportunities and company culture.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership and team management skills.
• Analytical skills and data-driven decision-making.
• Communication and interpersonal skills.
• Cultural fit and alignment with Keller Executive Search's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of marketing campaigns you've managed, including their objectives, strategies, and results.
• Research Keller Executive Search's company culture and mission to demonstrate your enthusiasm and alignment with their values.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.

ATS Keywords: Marketing Strategies, Campaign Management, Market Analysis, Team Leadership, Stakeholder Engagement, Budget Management, Digital Marketing, Analytical Skills, Communication Skills, Interpersonal Skills

ASSUMPTION: The interview process may vary based on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the Marketing Manager's preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions.
• Expertise: Demonstrating deep knowledge and experience in our fields of practice.
• Collaboration: Working together to achieve common goals and drive client success.
• Innovation: Embracing creativity and continuous learning to stay at the forefront of our industries.

Work Style:

• Results-driven: Focused on achieving measurable outcomes and driving business growth.
• Collaborative: Working closely with team members and stakeholders to ensure alignment and success.
• Adaptable: Embracing change and responding quickly to new challenges and opportunities.

Self-Assessment Questions:

• Do you align with Keller Executive Search's core values, and how have you demonstrated these values in your previous roles?
• How do you approach collaboration and teamwork, particularly in a remote work environment?
• Can you provide an example of a time when you had to adapt to significant changes in your work environment or priorities?

ASSUMPTION: Applicants who demonstrate a strong cultural fit with Keller Executive Search's values and work style will be more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration.
• Balancing strategic thinking and tactical execution in a fast-paced, dynamic environment.
• Adapting to the unique business model and client base of the executive search industry.
• Managing a marketing budget effectively and ensuring high ROI on marketing investments.

ASSUMPTION: Applicants who are proactive, resourceful, and able to adapt to changing circumstances will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the executive search industry and its unique business model.
• Marketing managers in the executive search industry may have more exposure to high-level decision-makers and influencers than those in other industries.
• Career progression in this role may involve moving into a more specialized or senior role within the executive search industry or transitioning into a related field, such as business development or consulting.

ASSUMPTION: Applicants who are interested in the unique aspects of the executive search industry and its career growth opportunities will be more likely to succeed in this role.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to enhance Keller Executive Search's online presence and drive traffic to the company's website.
• Analyzing market trends and customer insights to inform the development of targeted marketing campaigns and improve customer engagement.
• Managing a team of marketing professionals to execute a global marketing campaign, including event planning, content creation, and social media management.

ASSUMPTION: The specific projects undertaken by the Marketing Manager may vary based on the company's current priorities and the Marketing Manager's areas of expertise.

❓ Key Questions to Ask During Interview

• How does Keller Executive Search support the growth and development of its marketing team members?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role address them?
• How does Keller Executive Search measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration with other departments, such as business development or consulting, to drive integrated marketing strategies?
• How does Keller Executive Search foster a culture of innovation and continuous learning within its marketing team?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the applicant's interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/sFoajyheAxp3vWyFNPzrke/remote-marketing-manager-in-toronto-at-keller-executive-search
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of marketing campaigns you've managed, including their objectives, strategies, and results.
• Research Keller Executive Search's company culture and mission to demonstrate your enthusiasm and alignment with their values.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.