Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and delivering marketing strategy for LEAP East
• Achieving commercial objectives and revenue targets
• Brand development, customer segmentation, data analytics, campaign planning, and multi-channel optimization
• Managing digital marketing team members and providing guidance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to drive successful campaigns and achieve targets.

📋 Key Responsibilities

✅ Own and drive marketing strategy, including planning, implementation, and optimization for both inbound and outbound campaigns

✅ Deliver on strategic KPIs by driving online traffic, leads, and conversions

✅ Develop and execute paid and organic marketing campaigns across multiple channels

✅ Optimize SEO strategies and collaborate with content teams to create high-quality, relevant content

✅ Monitor campaign performance through data analytics and identify trends and insights to optimize spend and performance

✅ Share relevant insights with the wider marketing team and senior management

✅ Manage digital marketing team members to successfully implement campaign strategies

✅ Provide guidance, feedback, and inspiration to direct reports

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and team management.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience

Experience: Significant experience in a Marketing Manager role

Required Skills:

• Fluent in Mandarin Chinese and English
• Thorough understanding of digital marketing (PPC, SEO, online advertising)
• Strong analytical skills and data-driven approach
• Experience with database development, segmentation, and targeting
• Excellent copywriting and communication skills
• Proficient in MS Office suite
• Deadline-driven with ability to work in a fast-paced environment

Preferred Skills:

• Experience with marketing automation technology (preferably Eloqua)
• Knowledge of CMS platforms
• Social media management experience
• Familiarity with marketing analytics platforms (Google Analytics/Adobe)
• Events marketing experience
• Experience in the tech sector

ASSUMPTION: While the role is based in Riyadh, Saudi Arabia, the ability to work remotely and collaborate with global teams is essential.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 25,000 - SAR 40,000 per month, based on industry standards for a Marketing Manager role in Saudi Arabia with 5-10 years of experience.

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 1 month every year
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats
• Local Relocation Package* (if eligible)
• International Relocation Package* (if eligible)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the Information Services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.

Company Size: Informa Group Plc. is a large company with over 10,000 employees globally.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• The company is a leading international events, digital services and academic knowledge business, with a presence in over 30 countries.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving various specialist markets through their brands.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a global company with a wide range of businesses and brands, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring significant experience in marketing management.

Reporting Structure: The Marketing Manager for LEAP East will report directly to the LEAP East team and collaborate with global marketing teams.

Work Arrangement: This role offers remote work on Sundays and the opportunity to work anywhere for one month every year.

Growth Opportunities:

• Potential to work on high-impact projects with global reach
• Opportunities to collaborate with diverse teams across different businesses and brands
• Possibility to develop skills in new areas, such as event management or data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Informa Group Plc. has a physical office in Riyadh, Saudi Arabia, but this role offers remote work options.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB; 605 Third Avenue, New York, New York NY10158, US; Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE; 300 Huai Hai Road, Shanghai, 200021, CN; 24 York St, Sydney, New South Wales 2000, AU; Avenida Doutora Ruth Cardoso, São Paulo, BR; 20 Eglinton Ave W, Toronto, Ontario M4R 1K8, CA; 2121 K St NW, Washington, District of Columbia 20037, US; 1650 SE 17th St, Fort Lauderdale, Florida 33316, US; 5541 Central Ave, Boulder, Colorado 80301, US; 85 2nd St, San Francisco, California 94105, US; 530 Walnut St, Philadelphia, Pennsylvania 19106, US; 4 Park Square, Oxfordshire OX14 4RN, Oxford, OX14 4RN, GB; Sheepen Place, Colchester, England CO3 3LP, GB; Cedar Road, Johannesburg, Gauteng, ZA; Avenida Lago Alberto, Miguel Hidalgo, Mexico City, MX; Jai Singh Marg, New Delhi, Delhi 110001, IN; 55100 Lingkaran SV, Kuala Lumpur, Federal Territory of Kuala Lumpur 55200, MY; Penang Road, Dhoby Ghaut, SG; Corinthian Dr, Albany, Auckland 0632, NZ; Rue Suffren Reymond, La Condamine, Monaco 98000, MC; De Entree 73, Amsterdam, North Holland 1101 EE, NL; Beykoz Caddesi 34805, Beykoz, Istanbul 34829, TR

Geographic Context:

• Riyadh, Saudi Arabia, is the capital and largest city of the Kingdom of Saudi Arabia.
• The city is known for its modern infrastructure, cultural attractions, and business opportunities.
• Riyadh has a hot desert climate, with temperatures reaching up to 50°C (122°F) in the summer.

Work Schedule: Full-time (40 hours per week), with remote work options and flexible working arrangements.

ASSUMPTION: The remote work options and flexible working arrangements make this role suitable for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with senior management
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Data analysis and interpretation
• Team management and leadership
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Informa Group Plc. and LEAP East to show your interest and understanding of the organization and its events

ATS Keywords: Marketing strategy, campaign planning, data analysis, team management, digital marketing, SEO, PPC, online advertising, Mandarin Chinese, English

ASSUMPTION: Informa Group Plc. uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing automation technology (preferably Eloqua)
• CMS platforms
• Social media management tools
• Marketing analytics platforms (Google Analytics/Adobe)
• MS Office suite

ASSUMPTION: Familiarity with these tools and technologies is preferred for this role, as they are commonly used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Connecting people with knowledge
• Inspiring progress
• Collaborating with passion
• Delivering excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Informa Group Plc.'s mission to connect people with knowledge?
• How do you handle working in a fast-paced, dynamic environment?
• How do you approach collaborating with diverse teams and stakeholders?

ASSUMPTION: Informa Group Plc. values candidates who are passionate about connecting people with knowledge, adaptable to change, and strong collaborators.

⚠️ Potential Challenges

• Managing multiple campaigns and team members simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in marketing strategies and priorities
• Collaborating with global teams across different time zones

ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication to succeed in this role.

📈 Similar Roles Comparison

• This role focuses on digital marketing and campaign optimization, unlike related positions that may emphasize event management or sales.
• Informa Group Plc. operates in various industries, offering opportunities to work on diverse projects and brands.
• Career progression in Informa Group Plc. may involve moving between different businesses and brands, providing exposure to various aspects of the company.

ASSUMPTION: This role offers unique opportunities for career growth and development within a large, global organization.

📝 Sample Projects

• Developing and executing a successful digital marketing campaign for LEAP East, resulting in increased online traffic, leads, and conversions
• Optimizing SEO strategies for LEAP East's website, leading to improved search engine rankings and organic traffic
• Managing a team to deliver a high-impact marketing project for a major Informa Group Plc. brand, exceeding targets and receiving positive feedback

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Manager role at Informa Group Plc.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for LEAP East and how my role would contribute to its success?
• How does the LEAP East team collaborate with other global marketing teams within Informa Group Plc.?
• What are the key priorities for this role in the first 90 days?
• How does Informa Group Plc. support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment at Informa Group Plc.?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and company
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.