📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ingenico
🔹 Location: Suresnes, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing segmented marketing initiatives across EMEA
- Driving customer acquisition and retention through strategic marketing plans
- Planning and managing key regional events, including international tradeshows
- Coordinating and localizing global marketing initiatives
- Partnering with sales and BDR teams to drive ABM programs across high-value accounts
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to align marketing efforts with regional business priorities.
📋 Key Responsibilities
✅ Working with multiple marketing functions to develop and implement strategic marketing plans for the EMEA region
✅ Leading the execution of demand generation campaigns across the EMEA region, aligned with business priorities and target segments
✅ Planning and managing key regional events, including international tradeshows, customer days, and webinars
✅ Coordinating and localizing global marketing initiatives, ensuring alignment with regional needs and goals
✅ Contributing to EMEA social media activities, including co-branded campaigns and customer success stories
✅ Partnering with Sales and BDR teams to drive ABM programs across high-value accounts
✅ Supporting local sales teams with tailored enablement tools and content, particularly in emerging markets and new business clusters
✅ Collaborating cross-functionally with global marketing teams to ensure consistency and strategic alignment
✅ Optimizing the customer journey using data-driven insights and continually improving marketing ROI
✅ Overseeing local website improvements to enhance user experience and conversion
✅ Managing marketing and creative resources, agencies, and budgets effectively
✅ Tracking and reporting on campaign performance, applying insights to refine future strategies
✅ Proven ability to develop and execute marketing strategy with limited oversight
ASSUMPTION: This role requires a strong understanding of the EMEA market and the ability to adapt global marketing initiatives to regional needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6 years of experience in B2B marketing and channel experience, preferably in regional or international roles
Required Skills:
- Proven success in developing and executing go-to-market strategies that drive awareness, pipeline, and revenue
- Full-stack marketing expertise with strong analytical skills and a data-driven mindset (Salesforce, Pardot, etc.)
- Experience with regional event management and ABM
- Excellent written and verbal communication skills
- Strong organizational and project management skills
- High attention to detail with the ability to manage multiple priorities
- Fluency in English; additional languages of French and German are a plus
Preferred Skills:
- Experience with regional event management and ABM
- Fluency in additional languages beyond English
ASSUMPTION: Candidates should have a proven track record in B2B marketing and a strong understanding of the EMEA market.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the EMEA region)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the EMEA region. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Payment Solutions
Company Size: 1,001-5,000 employees (Medium to Large)
Founded: 1978 (Over 40 years of experience in the payment acceptance and services industry)
Company Description:
- Ingenico is the global leader in payment acceptance and services, supporting customers and their customers to do more with payments
- Active in 32 countries with over 3,000 employees, serving millions of consumers daily through 40 million payment devices and 2,500 apps
- Dedicated to simplifying the world of payments and bringing value-added services to move commerce forward
Company Specialties:
- Payment solutions
- Payment means
- Mobile payment
- Epayments
- Ecommerce
- Omnichannel
- Retail
- Banks
- Mcommerce
- Payments
- Future of Payment
Company Website: http://www.ingenico.com
ASSUMPTION: Ingenico's extensive experience and global presence provide a stable and established environment for professional growth and development.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a regional or global marketing leadership role
Reporting Structure: Reports directly to the Regional Marketing Director for EMEA
Work Arrangement: On-site, with potential for occasional remote work for specific events or projects
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a regional or global marketing leadership role
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Suresnes, Île-de-France, France (Headquarters)
Geographic Context:
- Suresnes is a suburb of Paris, located approximately 10 kilometers west of the city center
- The region is well-connected by public transportation, with easy access to Paris and other nearby cities
- The area offers a mix of urban and suburban living, with a range of housing options and amenities
Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work
ASSUMPTION: The location of Ingenico's headquarters in Suresnes provides easy access to the vibrant cultural and professional opportunities of Paris, while offering a more affordable cost of living compared to the city center.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Regional Marketing Director for EMEA
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Analytical skills and data-driven mindset
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Ingenico's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to strategic marketing planning and execution
- Demonstrate your understanding of the EMEA market and regional business priorities
- Showcase your ability to manage multiple priorities and work effectively in a dynamic, international environment
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
ATS Keywords: B2B Marketing, Channel Experience, Go-to-Market Strategies, Demand Generation, Event Management, Account-Based Marketing, Project Management, Analytical Skills, Communication Skills, Organizational Skills, Customer Acquisition, Customer Retention, Social Media, Data-Driven Insights, Website Optimization, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing expertise, analytical skills, and cultural fit with Ingenico's values and work environment.
🛠️ Tools & Technologies
- Salesforce
- Pardot
- Marketo
- HubSpot
- Google Analytics
- Microsoft Office Suite
- Slack
- Zoom
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Data-driven and analytical, with a focus on informed decision-making and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn from feedback
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful go-to-market strategies in a B2B environment?
- Am I comfortable working in a dynamic, international, and collaborative work environment?
- Do I have strong analytical skills and a data-driven mindset, with the ability to optimize marketing ROI?
- Am I able to manage multiple priorities and work effectively in a fast-paced, results-oriented environment?
- Do I share Ingenico's core values, including customer-centricity, innovation, collaboration, integrity, and excellence?
ASSUMPTION: Candidates who align with Ingenico's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple priorities and balancing regional business priorities with global marketing initiatives
- Adapting to the dynamic and fast-paced nature of the marketing industry, with a constant need to stay up-to-date with new trends and technologies
- Working effectively in a remote or hybrid work environment, with team members located across the EMEA region
- Managing budgets and resources effectively, with a focus on maximizing marketing ROI
- Navigating the complexities of the EMEA market, with diverse cultural, linguistic, and regulatory considerations
ASSUMPTION: These challenges require a proactive, adaptable, and strategic approach, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Senior Marketing Manager position, with a focus on driving customer acquisition and retention through strategic marketing initiatives
- Compared to other regional marketing roles, this position offers a unique opportunity to work with a global leader in the payment acceptance and services industry, with a strong presence in the EMEA region
- Career paths for this role may include advancement to a regional or global marketing leadership position, with opportunities to take on additional responsibilities and drive business growth
ASSUMPTION: This role offers significant growth potential and the opportunity to work with a well-established and respected global brand in the payment acceptance and services industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new payment solution, driving awareness, pipeline, and revenue growth in the EMEA region
- Planning and managing an international tradeshow, including logistics, speaker management, and on-site event execution
- Coordinating and localizing a global marketing campaign, ensuring alignment with regional needs and goals while optimizing marketing ROI
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Marketing Manager role at Ingenico.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the overall marketing strategy for the EMEA region?
- What are the most significant challenges facing the marketing team in the EMEA region, and how can this role address them?
- How does Ingenico support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving success in the EMEA marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic thinking, analytical skills, and project management abilities
- Prepare for your interviews by researching Ingenico's marketing strategy, growth plans, and the competitive landscape in the EMEA payment acceptance and services industry
- Be ready to discuss your approach to strategic marketing planning and execution, with a focus on driving customer acquisition and retention
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
