📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Sandvik
🔹 Location: Tübingen, Germany or Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with some travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across various channels
- Leading and managing a marketing team
- Collaborating with virtual teams and external partners
- Building and maintaining strong brand identities
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work independently.
📋 Key Responsibilities
✅ Shape and execute marketing vision with creativity, expertise, and a data-driven approach
✅ Lead and manage marketing team to develop and implement strategies across various channels
✅ Manage resources and external partners, working closely with virtual teams
✅ Build and maintain strong brand identities that reflect company values and resonate with customers
✅ Develop inbound marketing strategies to generate and nurture leads through the sales funnel
✅ Analyze and report on marketing performance using tools to measure effectiveness and return on investment
✅ Collaborate with external partners to manage events and campaigns, market research, customer engagement and retention, social media management, digital marketing, and content creation
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution.
🎯 Required Qualifications
Education: Relevant university degree or equivalent knowledge gained from a working career
Experience: Several years of marketing experience in the manufacturing or software industry
Required Skills:
- Excellent marketing skills, especially in solution marketing, brand management, and market research
- Proven experience in people management and building high-performing teams
- Strong stakeholder management skills and ability to build strategic partnerships
- Fluency in written and verbal English
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the manufacturing or software industry
ASSUMPTION: Candidates with a background in B2B marketing and experience working with global teams will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Germany and Sweden)
Benefits:
- Health insurance
- Pension plan
- Employee discounts on Sandvik products
- Flexible working hours
Working Hours: Full-time (40 hours per week) with some flexibility for remote work
ASSUMPTION: Salary and benefits may vary based on location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sandvik operates in the mining and engineering sector, focusing on tools for metal cutting, machinery and tools for rock excavation, stainless materials, special alloys, metallic and ceramic resistance materials, and industrial digitization.
Company Size: Sandvik is a large, global organization with over 10,000 employees worldwide. This role is part of the Division Tool Flow Solutions, which comprises around 130 employees.
Founded: Sandvik was founded in 1862 and has since grown into a global leader in its industry.
Company Description:
- Sandvik is a global, high-tech engineering group providing solutions that enhance productivity, profitability, and sustainability for the manufacturing, mining, and infrastructure industries.
- The company is at the forefront of digitalization and focuses on optimizing its customers' processes.
- Sandvik offers a range of products and services, including equipment, tools, services, and digital solutions for machining, mining, rock excavation, and rock processing.
Company Specialties:
- Tools for metal cutting
- Machinery and tools for rock excavation
- Stainless materials
- Special alloys
- Metallic and ceramic resistance materials
- Process systems
- Mining
- Engineering
- Industrial digitization
Company Website: Sandvik website
ASSUMPTION: Sandvik's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is a mid-level management position with opportunities for growth within the marketing department or across the organization.
Reporting Structure: The Marketing Manager reports directly to the Head of Global Sales and Marketing.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and occasional travel.
Growth Opportunities:
- Expanding the marketing team and taking on more strategic responsibilities
- Transitioning into a leadership role within the marketing department or another division
- Gaining experience in a global organization and working with diverse teams
ASSUMPTION: This role offers opportunities for professional development and career advancement within Sandvik.
🌍 Location & Work Environment
Office Type: Sandvik's offices are modern, collaborative workspaces with a mix of open-plan and private offices.
Office Location(s): Tübingen, Germany or Stockholm, Sweden
Geographic Context:
- Tübingen is a mid-sized city in southwestern Germany, known for its historic old town and university
- Stockholm is the capital and largest city of Sweden, offering a high quality of life and vibrant cultural scene
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work and occasional travel.
ASSUMPTION: Both Tübingen and Stockholm offer a high quality of life, with access to cultural attractions, outdoor activities, and international communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Initial phone or video screening
- In-depth interviews with hiring manager and team members
- Assessment tests (personality and logic ability)
- Final interview with HR
Key Assessment Areas:
- Marketing strategy and planning
- Team leadership and management
- Stakeholder management and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Sandvik's industry and competitors to demonstrate your understanding of the market
ATS Keywords: marketing strategy, brand management, market research, team leadership, stakeholder management, digital marketing, content creation, event management, customer engagement, social media management, lead generation, data analysis, problem-solving, communication, collaboration, creativity
ASSUMPTION: Sandvik's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on objectivity and fairness.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Sustainability
- Innovation
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you adapt to changing priorities and work independently when needed?
- Do you have a strategic mindset and a passion for driving business growth?
ASSUMPTION: Candidates who align with Sandvik's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team remotely and across time zones
- Balancing strategic planning with hands-on execution
- Working with diverse stakeholders and managing expectations
- Adapting to a large, global organization with a complex structure
ASSUMPTION: These challenges can be overcome with strong communication, organizational skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike related roles, this position requires a mix of strategic planning, team management, and hands-on execution
- Sandvik's large size and global presence offer opportunities for career growth and international exposure
- This role is part of a newly established division, providing the opportunity to shape the marketing function and make a significant impact
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional development within a large, global organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new software product
- Conducting market research to identify new opportunities for customer engagement and retention
- Managing a team to plan and execute a successful marketing campaign, from concept to delivery
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the division?
- What are the most significant challenges facing the marketing team, and how can I help address them?
- What opportunities are there for professional development and growth within the marketing department or across the organization?
- How does Sandvik support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Sandvik's industry and competitors to demonstrate your understanding of the market
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
