Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: reach52

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time contract

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end marketing for products in India
• Developing and executing brand plans for products
• Managing product positioning, pricing, packaging, and lifecycle planning
• Conducting market research and competitor analysis
• Planning and executing new product launches

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing efforts and achieve business objectives.

📋 Key Responsibilities

✅ Responsible for driving end-to-end marketing, including market analysis, brand growth, and profitability across key therapeutic segments

✅ Develop and execute long-term and short-term brand plans for products

✅ Manage product positioning, pricing, packaging, and lifecycle planning

✅ Conduct in-depth market research and competitor analysis to identify trends, gaps, and customer preferences

✅ Plan and execute new product launches, including field force training, promotional strategy, and channel engagement

✅ Develop and implement marketing campaigns, promotional inputs, visual aids, LBLs, and digital detailing tools

✅ Conduct regular cycle meetings and training sessions to align field force with brand goals

✅ Manage marketing budgets and ensure cost-effective execution of campaigns

✅ Track ROI of campaigns, promotions, and field force engagement tools

✅ Ensure all marketing initiatives are scientifically accurate and compliant with drug regulations

✅ Ensure all marketing content and activities comply with DCGI, FSSAI, UCPMP, and company policies

✅ Coordinate with Impact programs on public health integration

ASSUMPTION: The role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of pharmaceutical marketing experience in India

Required Skills:

• Deep understanding of pharmaceutical market dynamics
• Experience with NCDs and/or multiple disease categories (a plus)
• Experience in a loosely-structured, start-up-like setting and demonstrated ability to think quickly and independently
• Ability to travel and meet customers where they are
• High autonomy, entrepreneurial mindset, and ability to see the big picture and support achieving the details

Preferred Skills:

• Experience in a specific therapeutic area (e.g., NCDs, infectious diseases)
• Fluency in local languages (e.g., Hindi, Marathi)

ASSUMPTION: The role requires a strong understanding of the Indian pharmaceutical market and a passion for healthcare access, innovation, and social impact.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for a senior marketing role in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Mumbai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: reach52 operates in the healthcare industry, focusing on improving access to essential healthcare products and services in emerging markets

Company Size: reach52 has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: reach52 was founded in 2017, making it a relatively young and dynamic company

Company Description:

• reach52 is a health impact innovator dedicated to redesigning healthcare to reach 52% of the world that cannot access essential healthcare products and services
• The reach52 Group comprises three purpose-driven business units: reach52 Impact, reach52 Access, and reach52 Insights, specializing in community health interventions, health worker training, manufacturing and distribution of essential public health commodities, and research, data, and insights
• reach52 aims to enable affordable healthcare for anyone on earth by joining the dots of healthcare access

Company Specialties:

• Healthcare
• Digital Health
• Access to Medicines
• Global Health
• Health Tech
• NCDs
• Infectious Diseases
• Maternal Health
• FinTech
• Universal Healthcare
• Health Innovation
• Health and Wellbeing
• Affordable Medicine
• Emerging Markets
• Market Access
• Health Intervention Campaigns
• Community Health Workers
• Pharmaceutical Products
• Health Equity
• Access to Health

Company Website: reach52.com

ASSUMPTION: Working at reach52 offers the opportunity to make a significant impact on global healthcare access while working in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: The Marketing Manager will report to the Head of India

Work Arrangement: Full-time contract with flexible work arrangements, including the ability to work from the office or remotely as needed

Growth Opportunities:

• Potential to grow into a regional or global marketing leadership role as the company expands
• Opportunities to work on diverse projects and gain exposure to various therapeutic areas and markets
• Chance to develop skills in areas such as market research, data analysis, and strategic planning

ASSUMPTION: The Marketing Manager role offers significant growth potential as reach52 continues to expand its operations and impact in emerging markets.

🌍 Location & Work Environment

Office Type: reach52's office in Mumbai is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city is known for its diverse culture, vibrant food scene, and historical sites
• Mumbai offers excellent connectivity by air, rail, and road, making it easy to travel for business purposes

Work Schedule: The Marketing Manager role follows a standard full-time work schedule, with the flexibility to work from home or the office as needed

ASSUMPTION: Working in Mumbai provides access to a dynamic and multicultural environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Market research and analysis
• Product management and lifecycle planning
• Campaign development and execution
• Budget management and ROI tracking
• Regulatory compliance and policy understanding
• Cultural fit and alignment with reach52's mission

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for healthcare access and innovation
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research reach52's mission, values, and business model to show your understanding and alignment with the company's goals

ATS Keywords: Pharmaceutical Marketing, Market Analysis, Brand Growth, Product Management, Campaign Development, Budget Management, Regulatory Compliance, Healthcare Access, Innovation, Social Impact

ASSUMPTION: The application process for the Marketing Manager role at reach52 is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager role requires proficiency in various marketing and project management tools, as well as the ability to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Reach52 values creativity, experimentation, and continuous learning
• Impact: Reach52 is committed to making a meaningful difference in the lives of underserved communities worldwide
• Collaboration: Reach52 fosters a culture of teamwork, open communication, and mutual support

Work Style:

• Agile and adaptable: Reach52 operates in a dynamic and ever-changing environment, requiring employees to be flexible and responsive to new challenges and opportunities
• Data-driven: Reach52 uses data and insights to inform decision-making and drive business growth
• Entrepreneurial: Reach52 encourages employees to take ownership of their roles, think independently, and act with a sense of urgency

Self-Assessment Questions:

• Do you share reach52's passion for improving healthcare access and driving social impact?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive on data-driven decision-making and continuous learning?
• Are you a strong collaborator who values open communication and teamwork?

ASSUMPTION: The ideal candidate for the Marketing Manager role at reach52 is a strategic thinker with a passion for healthcare access, innovation, and social impact, who thrives in a dynamic, data-driven, and collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced, ever-changing environment may require frequent adjustments to priorities and plans
• Managing a diverse portfolio of products and therapeutic areas may present unique challenges and complexities
• Navigating regulatory and compliance requirements in the pharmaceutical industry can be complex and time-consuming
• Working in a multicultural environment may require cultural sensitivity and adaptability

ASSUMPTION: The Marketing Manager role at reach52 presents unique challenges and opportunities for growth and development in a dynamic and impactful work environment.

📈 Similar Roles Comparison

• The Marketing Manager role at reach52 differs from traditional pharmaceutical marketing roles in its focus on improving healthcare access and driving social impact in emerging markets
• Compared to other senior marketing roles, this position offers a unique opportunity to work at the intersection of business, healthcare, and social impact
• Career progression in this role may lead to opportunities in regional or global marketing leadership, as well as potential transitions into other areas of the business, such as health impact strategy or market access

ASSUMPTION: The Marketing Manager role at reach52 offers a unique and impactful career opportunity for individuals seeking to make a meaningful difference in the lives of underserved communities worldwide.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new essential medicine in a rural region of India, targeting both healthcare providers and end-users
• Conducting market research to identify gaps in healthcare access for specific disease areas, and developing targeted marketing strategies to address those gaps
• Managing a product lifecycle planning process for an existing essential medicine, including market segmentation, positioning, and pricing strategies

ASSUMPTION: The Marketing Manager role at reach52 offers a diverse range of projects and initiatives, allowing candidates to gain experience in various aspects of marketing and healthcare access.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've led, and how you overcame any obstacles you faced?
• How do you approach market research and data analysis to inform your marketing strategies?
• Can you provide an example of a time when you had to adapt your marketing plan due to changes in the market or regulatory environment?
• How do you ensure that your marketing initiatives align with reach52's mission and values?
• What opportunities are there for growth and development within the Marketing department and across the organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter expressing your passion for healthcare access and innovation, and how your skills and experience make you a strong fit for the role
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive results and impact
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.