Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Dentsu

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on marketing leadership
• Campaign development and execution across the funnel
• Cross-functional collaboration with sales, product, and growth teams
• Performance-driven marketing with a focus on pipeline generation
• Vendor management and alignment with business goals

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and a deep understanding of marketing funnels and performance metrics.

📋 Key Responsibilities

✅ Lead campaign development and execution, driving high-impact marketing initiatives across the funnel

✅ Manage the full lifecycle of marketing campaigns, from ideation to execution to performance reporting

✅ Collaborate with the Digital Marketing Manager to ensure integrated campaign planning across paid, organic, email, and ABM

✅ Build, launch, and optimize marketing workflows, email nurtures, and campaign assets within HubSpot

✅ Track campaign performance across channels and report on KPIs, providing clear, actionable insights

✅ Manage external vendors and ensure high-quality work on time and within budget

✅ Support lifecycle marketing efforts with segmentation and nurture strategies

✅ Drive alignment between campaign efforts and sales enablement needs

ASSUMPION: This role requires a strong understanding of marketing funnels, campaign management, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of proven experience in building business pipeline

Required Skills:

• Expert proficiency in HubSpot and SalesLoft
• Native English speaker
• Proficient computer literacy with a strong focus on Microsoft Office Suite
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Proven ability to manage multiple projects and deadlines
• Strong attention to detail and quality assurance mindset
• Resourceful, can-do attitude with an entrepreneurial spirit
• Strong sense of ownership and pride in work
• Excellent time management skills with quick decision-making abilities
• Good judgment and decorum with a strong sense of brand appropriateness
• Ability to collaborate with and influence others on business outcomes with fact-based recommendations
• Excellent presentation skills with engaging delivery

Preferred Skills:

• Familiarity with the advertising and marketing services industry
• Experience with appointment setting, content, creative, video, event marketing, and non-paid media functions
• Proven ability to drive impact through pipeline generation

  ASSUMPION: While not explicitly stated, a background in social media marketing and a strong understanding of the marketing technology stack would be beneficial for this role.

  💰 Compensation & Benefits

  Salary Range: $70,000 - $80,000 USD per year

  Benefits:

  • Medical, dental, and RRSP benefits
  • Paid time off

  Working Hours: Full-time (40 hours per week)

  ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 3+ years of experience and a focus on pipeline generation.

  📌 Applicant Insights

  🔍 Company Context

  Industry: Advertising Services

  Company Size: 10,001+ employees (Enterprise)

  Founded: 1901 (as Dentsu Inc.)

  Company Description:

  • Dentsu is a global advertising and marketing services company
  • Headquartered in Tokyo, Japan, with offices in major cities worldwide
  • Provides a range of services, including advertising, media planning, and media buying
  • Emphasizes data-driven insights and creative solutions for clients

  Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and technology

  Company Website: dentsu.com

  ASSUMPTION: Dentsu's extensive global presence and comprehensive service offerings provide a robust platform for career growth and development.

  📊 Role Analysis

  Career Level: Mid-Senior level (Manager)

  Reporting Structure: Reports directly to the Digital Marketing Manager or similar role

  Work Arrangement: Remote (Solely)

  Growth Opportunities:

  • Potential progression to Senior Manager or Director-level roles
  • Expansion into related marketing or leadership positions
  • possibility to work on global campaigns and collaborate with international teams

  ASSUMPTION: As a large, global organization, Dentsu offers numerous growth opportunities for motivated and talented individuals.

  🌍 Location & Work Environment

  Office Type: Remote (Solely)

  Office Location(s): New York, United States

  Geographic Context:

  • New York, United States
  • Remote work allows for flexibility and a better work-life balance
  • Access to a diverse range of cultural and professional opportunities

  Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

  ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while still allowing for collaboration and team building.

  💼 Interview & Application Insights

  Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Behavioral and skills-based interviews with the hiring manager and team members
  • Final round interviews with senior leadership
  • Background check and offer

  Key Assessment Areas:

  • Strategic thinking and campaign development
  • Data analysis and performance reporting
  • Communication and presentation skills
  • Collaboration and teamwork
  • Problem-solving and adaptability

  Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful marketing campaigns and their outcomes
  • Showcase your understanding of marketing funnels and performance metrics
  • Demonstrate your ability to manage multiple projects and deadlines
  • Follow up after the interview with a thank-you note and any additional information requested

  ATS Keywords: Marketing Manager, Campaign Development, Marketing Operations, Performance Reporting, Vendor Management, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Time Management, Attention to Detail, Creativity, Data Analysis, Project Management, Sales Enablement, Process Improvement, Social Media Marketing, HubSpot

  ASSUMPTION: As a large organization with a structured hiring process, Dentsu uses Applicant Tracking Systems (ATS) to manage and streamline the application process.

  🛠️ Tools & Technologies

  • HubSpot
  • SalesLoft
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Google Analytics, Tableau)

  ASSUMPTION: As a marketing-focused role, the Marketing Manager will utilize a range of marketing automation, project management, and data analysis tools.

  👔 Cultural Fit Considerations

  Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Inclusion
  • Sustainability

  Work Style:

  • Data-driven and performance-focused
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven with a focus on continuous improvement

  Self-Assessment Questions:

  • How do you approach data-driven decision making in marketing campaigns?
  • Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
  • How do you ensure alignment between marketing efforts and business goals, especially when working with cross-functional teams?

  ASSUMPTION: Dentsu's work style emphasizes data-driven insights, collaboration, and adaptability, with a strong focus on results and continuous improvement.

  ⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing strategic thinking with day-to-day campaign execution
  • Collaborating effectively with remote teams and stakeholders
  • Adapting to changes in marketing trends, tools, and technologies
  • Ensuring high-quality work from external vendors within budget and timeline constraints

  ASSUMPTION: As a remote, fast-paced role with a focus on performance and results, this position may present unique challenges that require strong time management, adaptability, and communication skills.

  📈 Similar Roles Comparison

  • Marketing Manager vs. Marketing Director: Marketing Manager focuses more on campaign execution and optimization, while Marketing Director oversees strategy and team management
  • Marketing Manager vs. Marketing Specialist: Marketing Manager has a broader scope, including strategy, execution, and management, while Marketing Specialist focuses on specific marketing channels or tactics
  • Career path: Marketing Manager -> Senior Marketing Manager -> Marketing Director -> VP of Marketing -> Chief Marketing Officer

  ASSUMPTION: While Marketing Manager roles share common responsibilities, the focus and scope may vary depending on the organization's size, industry, and specific needs.

  📝 Sample Projects

  • Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation
  • Optimizing marketing workflows and email nurtures within HubSpot to improve conversion rates
  • Managing external vendors to deliver high-quality creative assets on time and within budget

  ASSUMPTION: As a Marketing Manager, you may be involved in various projects that require strategic thinking, data analysis, and strong project management skills.

  ❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with the sales and product teams, and what are the key objectives for these partnerships?
  • What are the most significant challenges facing the marketing team currently, and how can this role address them?
  • How does Dentsu support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

  ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit within the organization.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on marketing campaign development, execution, and performance analysis
  • Prepare examples of successful marketing campaigns and their outcomes to showcase your abilities
  • Demonstrate your understanding of marketing funnels, performance metrics, and data-driven decision making
  • Follow up after the interview with a thank-you note and any additional information requested, reiterating your interest in the role and the company

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.