**Enhanced Job Description**
**📌 Core Information**
- **Job Title:** Marketing Manager
- **Company:** CPM (via Jobs for Humanity)
- **Location:** Thame, United Kingdom (Hybrid)
- **Job Type:** Full-time, 12-month fixed-term contract
- **Category:** Marketing
- **Date Posted:** April 13, 2025
- **Experience Level:** 2-5 years
- **Remote Status:** Hybrid (flexible location)
**🚀 Job Overview**
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the *shopt app.
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making.
- Managing marketing budgets and tracking costs and returns by campaign.
- Conducting user research and providing actionable feedback to inform product development and engagement plans.
*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
**📋 Key Responsibilities**
- Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan.
- Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app.
- Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility.
- Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans.
- Manage annual marketing budgets, tracking costs and returns by campaign.
- Assist with the organization and management of events and external shows.
- Create collateral to support the growth of retail media.
*ASSUMPTION:* This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field.
- **Experience:** Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement.
- **Required Skills:**
- Creative thinker with an excellent eye for detail.
- Strong budgeting and forecasting skills.
- Proactive, adaptable, and can-do attitude.
- Team-oriented, with excellent communication and interpersonal skills.
- **Preferred Skills:**
- Experience with user research and data analysis.
- Familiarity with retail media and event management.
*ASSUMPTION:* Candidates with experience in app marketing or similar digital environments may find this role particularly appealing.
**💰 Compensation & Benefits**
- **Salary Range:** Up to £47,500 basic salary per annum (pro-rata), depending on experience.
- **Benefits:**
- Annual bonus of 10% (STCP).
- Comprehensive private healthcare (covers pre-existing medical conditions, with options to add family and spouse at a subsidised cost).
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days).
- Flexible work-life balance (ability to buy and sell holiday days).
- Generous pension plan.
- Corporate social responsibility initiatives with dedicated days for giving back to the community.
- 4X life assurance.
*ASSUMPTION:* The salary range is competitive for the role and location, with additional benefits aimed at promoting work-life balance and employee well-being.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Non-profit Organizations (specifically, job placement and diversity consulting).
- **Company Size:** 11-50 employees.
- **Founded:** 2020.
- **Company Description:** Jobs for Humanity connects historically underrepresented talent to welcoming employers, fostering a fairer future for all. They combine cutting-edge recruiting technology with expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable.
- **Company Specialties:** Job hunting, diversity, coaching, jobseeker training, and events.
*ASSUMPTION:* Working for a non-profit focused on diversity and inclusion may appeal to candidates who want to make a social impact through their work.
**📊 Role Analysis**
- **Career Level:** Mid-level marketing role with potential for growth.
- **Reporting Structure:** This role reports directly to the Head of Strategy, Engagement, and Operations.
- **Work Arrangement:** Hybrid (flexible location, with some on-site work required).
- **Growth Opportunities:** Potential for career progression within the marketing team or broader organization.
*ASSUMPTION:* This role offers opportunities for professional development and growth within a dynamic, fast-growing company.
**🌍 Location & Work Environment**
- **Office Type:** Hybrid (flexible location, with some on-site work required).
- **Office Location(s):** Thame, United Kingdom.
- **Geographic Context:** Thame is a town in Oxfordshire, England, with a population of approximately 11,000 people. It offers a mix of rural and urban living, with easy access to London and other major cities.
- **Work Schedule:** Full-time (40 hours per week), with some flexibility for remote work.
*ASSUMPTION:* The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility.
**💼 Interview & Application Insights**
- **Typical Process:** Online application → Phone/Video screen → In-person interview → Final decision.
- **Key Assessment Areas:** Marketing strategy, user research, budgeting, and communication skills.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research the company and be ready to discuss how you align with their mission and values.
*ASSUMPTION:* The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.
**🛠️ Tools & Technologies**
- Marketing automation platforms (e.g., HubSpot, Marketo).
- User research tools (e.g., SurveyMonkey, Google Forms).
- Budgeting and forecasting software (e.g., Microsoft Excel, Google Sheets).
- Project management tools (e.g., Asana, Trello).
*ASSUMPTION:* Familiarity with these tools and technologies is beneficial but not always required, as training may be provided.
**👔 Cultural Fit Considerations**
- **Company Values:** Inclusive hiring, diversity, fairness, and innovation.
- **Work Style:** Collaborative, fast-paced, and user-centric.
- **Self-Assessment Questions:**
- How do you embody the company's commitment to inclusive hiring in your daily work?
- How do you stay organized and prioritize tasks in a fast-paced environment?
- How do you approach user research and incorporating user feedback into your marketing strategies?
*ASSUMPTION:* Candidates who demonstrate a strong commitment to diversity, equity, and inclusion, as well as the ability to thrive in a fast-paced, collaborative environment, will be well-suited to this role.
**⚠️ Potential Challenges**
- Balancing multiple projects and deadlines in a fast-paced environment.
- Ensuring brand consistency across various channels and stakeholders.
- Adapting to changes in user behaviour and market trends.
*ASSUMPTION:* Strong project management skills and adaptability will be crucial for overcoming these challenges.
**📈 Similar Roles Comparison**
- **Marketing Manager (Tech Industry):** Focuses on driving user acquisition and engagement for a tech product, with a stronger emphasis on digital marketing channels.
- **Marketing Manager (Retail):** Responsible for driving foot traffic and sales in physical retail stores, with a focus on in-store promotions and events.
- **Marketing Coordinator (Non-profit):** Supports marketing efforts for a non-profit organization, with a focus on event planning, social media management, and community engagement.
*ASSUMPTION:* This role offers a unique blend of marketing responsibilities, with a focus on user acquisition, engagement, and brand consistency in a non-profit setting.
**📝 Sample Projects**
- Developing and executing a user acquisition campaign to drive app installs and user registrations.
- Conducting user research to understand user behaviour, preferences, and pain points, and using this data to inform marketing strategies and product development.
- Creating marketing collateral to support the growth of retail media, such as in-app advertisements and promotional materials.
*ASSUMPTION:* These sample projects demonstrate the strategic, analytical, and creative aspects of the role.
**❓ Key Questions to Ask During Interview**
- How does this role fit into the broader marketing strategy for the *shopt app?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to user research, and how does this role contribute to that process?
*ASSUMPTION:* Asking thoughtful, insightful questions demonstrates the candidate's interest in and understanding of the role and company.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/JobsForHumanity/744000053455322-marketing-manager).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research the company and be ready to discuss how you align with their mission and values.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
