Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Columbia, MO, USA

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing strategy, management, and execution across digital, field, brand, and campaigns
• Leading and inspiring diverse marketing teams to drive engagement, brand strength, and revenue growth
• Collaborating with sales, finance, and other departments to align marketing efforts with organizational goals
• Managing marketing budgets and ensuring optimal resource allocation
• Enhancing customer and partner relationships through innovative campaigns and strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit, hire, and manage team members, set goals, and conduct performance reviews

✅ Oversee the strategy, management, and execution of digital marketing, field marketing, brand communications, and marketing/sales campaigns

✅ Collaborate with sales, finance, and other departments to align marketing efforts with organizational goals and drive revenue growth

✅ Manage marketing budgets, monitor spending, and optimize expenditures to achieve maximum ROI

✅ Enhance customer and partner relationships through innovative campaigns and strategies

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of leadership experience and 5+ years of marketing experience

Required Skills:

• Proven track record of building successful ABM campaigns
• Power BI and marketing analytics experience
• Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint, and CRM systems

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in IT services or consulting may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT services sector in Columbia, MO)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC specializes in IT services and consulting, focusing on Microsoft Dynamics ERP, CRM, and other Microsoft products. They serve clients in various industries, including aerospace and defense, manufacturing, and not-for-profit.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: 1994, with a woman-owned status

Company Description:

• Heartland is a boutique software and IT consulting company specializing in rapid design and implementation of business solutions
• Offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing
• Staff brings deep experience in operations, manufacturing, procurement, finance/accounting, program management, IT, and executive leadership

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the CEO and oversees various marketing teams and functions

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a director or VP role as the company expands
• Opportunities to lead and mentor team members, fostering professional growth
• Chance to work on diverse projects and campaigns, expanding skillset and expertise

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on execution, providing ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has an on-site office in Downers Grove, IL, with a small team in Columbia, MO

Office Location(s): 2232 Wisconsin Ave., Downers Grove, IL 60515, US; 3215 South Providence Road, Columbia, MO 65203, US

Geographic Context:

• Columbia, MO, is a mid-sized city with a population of approximately 120,000, offering a mix of urban and rural living
• The cost of living in Columbia is lower than the national average, with affordable housing and a low crime rate
• The city is home to several universities and has a vibrant arts and culture scene

Work Schedule: Full-time, with flexibility for meetings and events outside of standard business hours

ASSUMPTION: The Columbia, MO office offers a collaborative and close-knit work environment, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• On-site interview with the CEO and other team members
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with the CEO to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Communication and presentation skills
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and strategic thinking
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively
• Research Heartland Business Systems LLC and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, marketing management, marketing execution, digital marketing, field marketing, brand communications, marketing campaigns, ABM, budget management, team leadership, cross-functional collaboration, IT services, IT consulting

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and CRM systems
• Power BI
• ConnectWise (preferred)
• Marketing automation and analytics tools

ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic problem-solving
• Collaboration and teamwork
• Adaptability and continuous learning

Work Style:

• Results-driven and focused on achieving goals
• Adaptable and able to thrive in a dynamic, cross-functional environment
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you thrive in a dynamic, cross-functional environment, and are you comfortable managing multiple priorities?
• Are you a strong communicator, able to present complex ideas clearly and persuasively?
• Do you have a proven track record of building successful ABM campaigns, and are you comfortable using data and analytics to inform your strategies?

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

⚠️ Potential Challenges

• Managing a diverse team with varying skillsets and experience levels
• Balancing strategic planning with hands-on execution
• Working collaboratively with cross-functional teams to align marketing efforts with organizational goals
• Adapting to a dynamic work environment with changing priorities and deadlines

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position requires a strong leadership component, with a focus on team management, recruitment, and performance reviews
• This role offers a unique blend of strategic planning, team leadership, and hands-on execution, providing ample opportunities for professional development
• Candidates with experience in IT services or consulting may find this role particularly appealing, given Heartland Business Systems LLC's focus on Microsoft Dynamics ERP, CRM, and other Microsoft products

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on execution, providing ample opportunities for professional development.

📝 Sample Projects

• Developing and executing a comprehensive ABM strategy to drive revenue growth and enhance customer engagement
• Managing a team to plan and execute a large-scale customer event or conference, such as Heartland's annual Innovate conference
• Collaborating with the sales team to create targeted marketing campaigns that align with sales objectives and drive pipeline growth

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Marketing Manager role at Heartland Business Systems LLC.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales, finance, and operations?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Heartland Business Systems LLC support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's growth, culture, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and strategic thinking
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively
• Research Heartland Business Systems LLC and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.