📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Legacy Restoration (Southern Roofing and Renovation)
🔹 Location: Orlando, FL
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local market activation strategies to drive lead generation and align with sales goals
- Collaborating with the Director of Marketing to craft and launch omnichannel campaigns
- Leveraging marketing automation, CRM platforms, and AI tools to enhance campaign efficiency and reporting
- Analyzing local campaign performance and adjusting tactics in real time to optimize results
- Working closely with the sales team to ensure marketing efforts generate qualified leads that convert
ASSUMPTION: This role requires a strategic and creative thinker with a strong analytical background and a proven track record in executing multi-channel marketing campaigns.
📋 Key Responsibilities
✅ Own the strategy and execution of high-impact campaigns tailored to local markets (Orlando, Jacksonville, Tampa)
✅ Drive lead generation through grassroots events, hyper-targeted social media, local influencers, community sponsorships, and partnerships
✅ Align marketing efforts directly with local sales goals to boost conversion and revenue
✅ Drive local campaigns to respond to storms (hail, wind, and hurricanes)
✅ Partner with the Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms
✅ Test and iterate creative and offers quickly to maximize ROI and lead flow
✅ Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management, and reporting
✅ Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results
✅ Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert
✅ Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life
✅ Work closely with sales to build sales tools to support improvements in close rate
ASSUMPTION: This role requires a high level of collaboration and adaptability, as well as a strong understanding of data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 3+ years of marketing experience with a proven track record of executing and optimizing multi-channel marketing strategies
Required Skills:
- Proven ability to execute and optimize multi-channel marketing strategies
- Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI
- Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
- Proven experience working with tools like Canva, Adobe to do basic graphic design
Preferred Skills:
- Background in home improvement, home services, or construction-related marketing
- Knowledge of Power BI, marketing automation, and CRM platforms
- Google Ads, HubSpot, and/or other relevant marketing certifications
- Experience with PPC, SEO strategy, and paid social campaigns
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $75,000 - $75,000 a year (starting salary with performance-based bonus opportunities)
Benefits:
- Health Insurance
- 401K Options
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 3-5 years of experience in the home services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically home services and roofing
Company Size: 201-500 employees ( Legacy Restoration, parent company of Southern Roofing and Renovation)
Founded: 2017 (Southern Roofing and Renovation)
Company Description:
- Southern Roofing and Renovation is a family-founded and family-operated company built on the principles of honesty, quality, and integrity
- The company specializes in residential and commercial roofing, repairs, and maintenance, serving 24 markets across the Southeast
- Recognized as one of the Top 100 Roofing Contractors in the U.S., Southern Roofing and Renovation has earned awards for ethics, service excellence, and community involvement
Company Specialties:
- Commercial Roofing
- Residential Roofing
- Single-Ply Roofing
- Coatings
- Metal Roofing
- Tile Roofing
Company Website: southernrnr.com
ASSUMPTION: Legacy Restoration, the parent company of Southern Roofing and Renovation, is a well-established and respected organization in the home services industry, with a strong commitment to quality and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth and advancement
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, full-time position with the potential for remote work during specific campaigns or events
Growth Opportunities:
- Potential to advance to a senior marketing role or management position within the company
- Opportunities to expand skills and knowledge through working with various teams and on diverse projects
- Chance to make a significant impact on the company's growth and success through effective marketing strategies
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the home services industry and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and fast-paced culture
Office Location(s): 2110 E Robinson St, Orlando, FL 32803, US
Geographic Context:
- Orlando, FL is a vibrant and growing metropolitan area with a diverse population and a strong economy
- The city offers a variety of cultural, recreational, and entertainment options, as well as a high quality of life
- The Orlando office is conveniently located near major highways and attractions, making it easily accessible for employees
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with the potential for flexible scheduling during specific campaigns or events
ASSUMPTION: The Orlando office provides a dynamic and engaging work environment that fosters collaboration and innovation among team members.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of Marketing to discuss the role, responsibilities, and expectations
- Skills assessment or case study presentation to evaluate problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss fit within the team and company culture
Key Assessment Areas:
- Strategic thinking and campaign development
- Data analysis and interpretation
- Collaboration and communication skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful marketing campaigns and their outcomes
- Demonstrate your understanding of the home services industry and the company's mission and values
ATS Keywords: Marketing Management, Local Activation, Lead Generation, Campaign Strategy, Data Analysis, Collaboration, Graphic Design, PPC, SEO, Social Media, Marketing Automation, CRM Platforms, Vendor Management
ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, data analysis, and collaboration skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite
- Power BI
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- AI tools (e.g., IBM Watson, Google Analytics)
ASSUMPTION: The tools and technologies listed are commonly used in the marketing industry and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Quality
- Integrity
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience managing vendor partnerships and working with various teams to bring campaigns to life?
- Are you passionate about the home services industry and committed to delivering exceptional results?
ASSUMPTION: Legacy Restoration values a strong work ethic, collaboration, and a commitment to delivering high-quality results, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple local campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to changes in market conditions and campaign performance, necessitating flexibility and resilience
- Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
- Working in a fast-paced environment, which may require occasional overtime or weekend work during specific campaigns or events
ASSUMPTION: The Marketing Manager role at Legacy Restoration presents unique challenges and opportunities for growth and development within the home services industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on local market activation and grassroots campaign development
- Experience in the home services industry is preferred but not required, as the company offers training and support for new team members
- This role offers the opportunity to work closely with the sales team and have a direct impact on the company's revenue and growth
ASSUMPTION: The Marketing Manager role at Legacy Restoration is unique in its focus on local market activation and collaboration with the sales team, offering a distinct opportunity for growth and impact within the home services industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to generate leads in the Orlando market during hurricane season
- Collaborating with the sales team to create and distribute targeted direct mail pieces to generate leads in the Jacksonville market
- Analyzing campaign performance data to identify trends and optimize strategies for future campaigns
ASSUMPTION: The sample projects listed are intended to illustrate the types of responsibilities and initiatives the Marketing Manager may be involved in, but are not exhaustive or guaranteed.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and branding in the home services industry?
- How does the Marketing Manager role collaborate with the sales team to generate leads and drive revenue?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, including specific examples of successful campaigns and their outcomes
- Prepare a portfolio or examples of your work, demonstrating your ability to execute and optimize multi-channel marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
