📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Live Nation Entertainment
🔹 Location: Nashville, TN, USA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing digital marketing activities for a diverse roster of indie and major label artists
- Developing and executing campaigns to grow music streams, social media engagement, and overall digital creative vision
- Collaborating with internal teams and managing external marketing partners to enhance artist branding and audience engagement
- Coaching and directing the work of a Digital Marketing Coordinator
- Balancing high-level tasks while maintaining frequent communication with managers and artists
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📋 Key Responsibilities
✅ Develop and own maintenance/single/album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision
✅ Develop overall timelines and campaign strategies to successfully grow streaming consumption, physical sales, social media engagement, and activation of audience for live touring
✅ Oversee day-to-day organic, paid, and owned plan execution with internal and external teams
✅ Oversee, coach, and direct the work of a Digital Marketing Coordinator on social media posting execution, ideation, content management, research, platform optimizations, and more
✅ Balance and prioritize high-level tasks while maintaining frequent daily communications with managers and artists via different channels according to preference and productivity
✅ Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation, and music consumption
✅ Prepare for, lead, and own internal marketing meetings
✅ Manage client external marketing teams, including label marketing, ad agencies, creatives, content people, and more, understanding how to collaboratively guide and direct these partners
✅ Track and report on UGC trends and activity across short-form platforms
✅ Direct the development and optimization of online artist properties and communities (e.g., YouTube, TikTok, Discord, websites) as applicable
✅ Liaise with managers to identify goals and objectives
✅ Understand and analyze key datapoints and metrics to gauge real-time performance and report key findings
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 3 years of experience managing digital marketing for indie and major label recording artists – record label and/or management experience with artist/client facing experience strongly preferred
Required Skills:
- Proven track record of successfully moving projects forward with competing priorities
- Previous experience with hands-on social media posting and execution
- Passion for technology, socials, music, and fan-focused digital strategies
- Demonstrated leadership in team discussions and client meetings
- Organized critical thinker who works well in a team environment under pressure
- Strong communication skills that lend well to navigating client-facing communication
- Strong attention to detail
- Knowledge of DSP, email/SMS, and social media platform best practices
- Copywriting skills, a creative eye, and understanding of cultural trends
- Experience launching and nurturing fan communities via fan/HQ accounts, Discord, etc.
- Ability to research, analyze, and articulate key findings to inform strategic decisions
- Basic graphic design (e.g., Canva, Photoshop) and video editing skills (e.g., FinalCut, Capcut)
- Ability to work flexible hours, including some evenings/weekends as needed for artist requests
- Tech-savvy command of project management software (Monday/Asana), business software (Microsoft Office suite & Adobe), and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom…)
Preferred Skills:
- Hands-on digital advertising experience
- Interest or experience in gaming and streamers
- Basic website editing experience (on Squarespace and/or Wordpress)
ASSUMPTION: Candidates with experience in the music industry and a strong understanding of artist management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $68,000.00 USD - $85,000.00 USD per year (based on experience and market location)
Benefits:
- Medical, vision, and dental benefits for you and your family
- Generous paid time off, including holidays, sick time, and personal days
- 401(k) program with company match and stock reimbursement program
- New parent programs, including caregiver leave and baby bonuses
- Career and skill development programs, tuition reimbursement, and student loan repayment
- Volunteer time off and crowdfunding match
Working Hours: Full-time, with flexible hours including some evenings/weekends as needed for artist requests
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal pay alignment.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the global leader in live events and ticketing, with business operations and corporate functions across major divisions including Ticketmaster, Concerts, Media & Sponsorship, and Artist Nation.
Company Size: Live Nation Entertainment has over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Live Nation Entertainment was founded in 2005, with a rich history in the entertainment industry.
Company Description:
- Live Nation Entertainment is recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care
- The company offers generous vacation, healthcare, and retirement benefits, as well as student loan repayment, 6 months paid caregiver leave, Roadie Babies, Music@Home, and tuition reimbursement for ongoing career development
- Live Nation Entertainment provides exciting opportunities across every discipline, with a focus on fostering a positive work environment and promoting employee well-being
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: Live Nation Entertainment
ASSUMPTION: Live Nation Entertainment's extensive experience in the entertainment industry and commitment to employee well-being make it an attractive place to work for those seeking a dynamic and supportive work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Manager will report directly to the VP of Strategic Marketing and work closely with the Sr. Marketing Manager
Work Arrangement: On-site with remote flexibility, requiring the ability to work flexible hours including some evenings/weekends as needed for artist requests
Growth Opportunities:
- Potential to manage a larger team or take on additional responsibilities as the company grows
- Opportunities to work with a diverse roster of artists and gain exposure to various aspects of the music industry
- Access to professional development and career advancement resources through Live Nation Entertainment's various divisions
ASSUMPTION: This role offers strong potential for career growth and development within the company, with opportunities to work with a diverse range of artists and gain exposure to various aspects of the music industry.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's Nashville office is a dynamic and collaborative workspace, with opportunities for remote work and flexible hours
Office Location(s): 1201 Villa Pl, #200, Nashville, TN 37212, US
Geographic Context:
- Nashville is known for its vibrant music scene and cultural attractions
- The city offers a relatively low cost of living compared to other major metropolitan areas
- Nashville is centrally located in the southeastern United States, with easy access to major highways and airports
Work Schedule: Full-time, with flexible hours including some evenings/weekends as needed for artist requests
ASSUMPTION: Live Nation Entertainment's Nashville office provides a dynamic and collaborative work environment, with opportunities for remote work and flexible hours to accommodate employees' needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the VP of Strategic Marketing
- Background check and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Live Nation Entertainment's values
- Understanding of the music industry and artist management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the music industry and artist management in your application materials
- Prepare examples of your previous digital marketing campaigns and their outcomes to discuss during the interview
- Research Live Nation Entertainment's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Digital Marketing, Social Media, Music Industry, Artist Management, Campaign Development, Data Analysis, Team Leadership, Project Management, Marketing Strategy, Fan Engagement
ASSUMPTION: Live Nation Entertainment's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying the most qualified and passionate individuals for the role.
🛠️ Tools & Technologies
- Project management software (Monday/Asana)
- Business software (Microsoft Office suite & Adobe)
- Cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom…)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics)
- Graphic design tools (Canva, Photoshop)
- Video editing tools (FinalCut, Capcut)
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, with a focus on project management, communication, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment and creating memorable experiences
- Commitment to excellence and continuous improvement
- Collaboration and teamwork
- Innovation and adaptability
- Respect and inclusivity
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for remote work and flexible hours
- Collaborative and supportive team culture
- Focus on employee well-being and work-life balance
Self-Assessment Questions:
- Do you have a passion for live entertainment and creating memorable experiences?
- Are you committed to excellence and continuous improvement in your work?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you innovative and adaptable, with the ability to manage multiple priorities effectively?
- Do you value respect and inclusivity in your personal and professional interactions?
ASSUMPTION: Live Nation Entertainment's company culture emphasizes passion, collaboration, and innovation, with a focus on creating memorable experiences for both employees and customers.
⚠️ Potential Challenges
- Managing competing priorities and multiple projects simultaneously
- Working with a diverse roster of artists, each with unique branding and marketing needs
- Adapting to the dynamic and fast-paced nature of the music industry
- Balancing the demands of the role with personal and family responsibilities
- Navigating the complexities of artist management and relationships with external partners
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, with a focus on managing competing priorities and adapting to the dynamic nature of the music industry.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in the music industry in its focus on artist management and the unique challenges and opportunities presented by working with a diverse roster of artists
- The music industry is a dynamic and fast-paced environment, with constant changes in trends, consumer behavior, and technology
- Career paths in the music industry can vary widely, with opportunities for growth and advancement in various aspects of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions in the music industry, with a focus on artist management and the dynamic nature of the business.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new artist's debut single, including platform-specific content, engagement strategies, and paid advertising
- Collaborating with an artist's management team to create a comprehensive marketing plan for their upcoming album release, including digital marketing, public relations, and event promotion
- Managing a team of external marketing partners to create and execute a targeted email marketing campaign to promote an artist's upcoming tour, including segmentation, list acquisition, and A/B testing
ASSUMPTION: This role offers a wide range of project opportunities, with a focus on digital marketing, artist management, and collaboration with external partners.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the broader marketing strategy for the company's artist roster?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous digital marketing campaigns and their outcomes to discuss during the interview
- Research Live Nation Entertainment's company culture and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
