📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Coalition, Inc.
🔹 Location: Any location, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully remote (based in France or Germany)
🚀 Job Overview
Key aspects of this role include:
- Leading field marketing, content, and campaigns in continental Europe
- Driving operational marketing excellence for cyber insurance product launches
- Collaborating cross-functionally with marketing, growth, sales, and product teams
- Managing marketing-related processes and technology
- Monitoring and analyzing regional marketing data
ASSUMPTION: This role requires a strong understanding of commercial insurance, cybersecurity, and technological risks, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Lead the implementation of marketing campaigns and programs, coordinating various marketing functions and business development teams in continental Europe
✅ Organize official launch campaigns for new country rollouts (Germany, France, Denmark, Sweden)
✅ Design targeted digital communication campaigns to reach key business segments and create product visibility
✅ Identify industry or business event opportunities and coordinate with BD and product teams for presence and brand exposure
✅ Drive marketing enablement across EEA teams by creating, managing, and optimizing marketing-related processes using project management tools and documentation
✅ Monitor and maintain data quality within marketing systems of record (Salesforce, Marketo, etc.) and act as a key point of contact for regional guidance on marketing tools and technology
✅ Enhance and operationalize marketing processes related to the broker's journey for Coalition's products and services
✅ Track and analyze regional marketing data points, collaborating with the data science team to create and strengthen measures for success
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's or Master's degree required
Experience: 5+ years of work experience in a marketing operations function, with a strong preference for those with experience in financial or insurance products
Required Skills:
- Advanced language skills in French and English, both written and spoken
- Excellent project management and communication skills
- Dynamic, creative, and process-driven mindset
- Intrigued by the intersection of people, process, and technology
Preferred Skills:
- Prior experience in commercial insurance, ideally cyber and tech insurance, or financial lines
- Knowledge of regulations on the marketing and communication of financial services in the EU
- Prior experience working with Salesforce and Marketo
- Additional language skills in German, Danish, or Swedish
ASSUMPTION: Given the role's focus on European markets, proficiency in French and English is crucial, with additional language skills being a plus.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Germany)
Benefits:
- 100% public healthcare coverage
- 30+ paid holidays
- Annual home office stipend
- Statutory pension
- Mental and physical health wellness programs
- Competitive compensation and opportunity for advancement
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Germany. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on cyber insurance and digital risk management
Company Size: Medium (501-1,000 employees), which offers opportunities for growth and impact but maintains a relatively flat hierarchy
Founded: 2017, with a strong focus on innovation and protecting businesses from digital risk
Company Description:
- World's first Active Insurance provider, combining comprehensive insurance coverage and cybersecurity tools
- Offers products to policyholders in the US, UK, Canada, and Australia through partnerships with leading global insurers
- Provides automated cyber alerts, expert guidance, and third-party risk management through its holistic cyber risk management platform
- Home to Coalition Security, which helps protect small businesses from cyber threats
Company Specialties:
- Cyber Insurance
- Cybersecurity
- Security Services
- Active Insurance
- Executive Risks
- Insurance
- Risk Management
- Cyber Risk
- and Digital Risk
Company Website: https://www.coalitioninc.com
ASSUMPTION: Coalition is a well-established company in the cyber insurance industry, with a strong focus on innovation and protecting businesses from digital risk.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing, EEA, and works cross-functionally with various teams, including marketing, growth, sales, and product
Work Arrangement: Fully remote, with the requirement to be based in France or Germany
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive the company's expansion into new European markets
- Chance to develop skills in marketing operations, digital marketing, and project management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's expansion into new markets.
🌍 Location & Work Environment
Office Type: Fully remote, with the requirement to be based in France or Germany
Office Location(s): Any location in France or Germany
Geographic Context:
- France and Germany have well-established markets for cyber insurance and digital risk management
- Both countries offer a high quality of life, with access to excellent public healthcare and education systems
- France and Germany have strong economies and are home to many multinational corporations
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: Working remotely from France or Germany offers a unique opportunity to live in vibrant, culturally rich countries while enjoying a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Understanding of commercial insurance, cybersecurity, and technological risks
- Cultural fit and alignment with Coalition's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Coalition's products, services, and target markets
- Prepare examples of successful marketing campaigns or projects you've led in the past
ATS Keywords: Marketing Manager, Marketing Operations, Digital Marketing, Project Management, Cyber Insurance, Commercial Insurance, EU Regulations, Salesforce, Marketo
ASSUMPTION: Coalition's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a strong preference for candidates with experience using Salesforce and Marketo.
👔 Cultural Fit Considerations
Company Values:
- Protect the unprotected
- Character
- Humility
- Responsibility
- Purpose
- Authenticity
- Inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you align with Coalition's mission to protect the unprotected?
- Are you comfortable working in a remote, collaborative environment?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Coalition values a strong cultural fit, with a focus on candidates who align with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working remotely and collaborating with teams across different time zones
- Navigating the complexities of marketing regulations in the EU
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Manager (Insurance) vs. Marketing Manager (Consumer Goods)
- Insurance marketing requires a strong understanding of financial products, regulations, and risk management
- Consumer goods marketing focuses on brand awareness, product launches, and customer acquisition
- Cyber Insurance Marketing Manager vs. Cybersecurity Marketing Manager
- Cyber insurance marketing requires knowledge of insurance products, underwriting, and claims management
- Cybersecurity marketing focuses on product marketing, customer education, and threat intelligence
- Marketing Manager (EEA) vs. Marketing Manager (APAC)
- EEA marketing requires understanding of EU regulations, cultural nuances, and language skills
- APAC marketing demands knowledge of regional markets, cultural sensitivities, and language skills
ASSUMPTION: This role differs from similar marketing manager positions in its focus on cyber insurance, commercial insurance, and the unique regulatory environment of the EU.
📝 Sample Projects
- Developing and executing a targeted digital communication campaign to launch a new cyber insurance product in Germany
- Identifying and coordinating with industry or business event opportunities in France to enhance Coalition's brand exposure
- Optimizing marketing-related processes and documentation to improve efficiency and collaboration within the EEA teams
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing Manager (EEA) at Coalition.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Coalition in the EEA region?
- How does Coalition support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
- How does Coalition measure the success of its marketing campaigns and initiatives?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and allows you to better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
