Marketing Manager

Maker Lab

Full-time

Remote

Worldwide

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Maker Lab

🔹 Location: Bengaluru, Karnataka, India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (8+ years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

Driving marketing strategy, planning, and execution for short-form products on a leading video-sharing platform
Collaborating with cross-functional teams and creative agencies to enhance marketing execution
Tracking campaign performance and providing data-driven insights
Building community and fostering creator marketing passion

ASSUMPTION: This role requires a balance of strategic thinking, creative collaboration, and analytical skills. The ideal candidate will have a strong background in marketing, brand management, or a related field, with a proven track record of driving successful marketing campaigns.

📋 Key Responsibilities

✅ Drive strategy, planning, and execution of marketing campaigns for short-form products on a leading video-sharing platform

✅ Collaborate with creative agencies to support marketing initiatives and provide data-driven insights throughout the creative development lifecycle

✅ Work with cross-functional teams and agencies management to ensure effective collaboration and communication

✅ Conduct analytical reviews, including regular analytics and performance reporting, to stakeholders across internal and external teams

✅ Lead the adaptation and localization of marketing assets across markets

ASSUMPTION: The role requires a high level of independence, self-motivation, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent practical experience

Experience: 8+ years of experience in marketing, brand management, strategy, marketing communications, or the creative industry

Required Skills:

Proven ability to be a self-starter, independent thinker, and good communicator
Strong analytical skills and attention to detail
Innovative, out-of-the-box thinking
Exceptional verbal and written English communication and presentation skills
Broad passion for creators and creator marketing

Preferred Skills:

Experience working with video-sharing platforms or similar creative industries
Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing, brand management, or a related field, with a proven track record of driving successful marketing campaigns. Experience working with video-sharing platforms or similar creative industries would be a plus.

💰 Compensation & Benefits

Salary Range: INR 1,800,000 - 2,500,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Bengaluru)

Benefits:

Health insurance
Retirement benefits
Performance-based bonuses
Professional development opportunities

Working Hours: Full-time (40 hours/week), flexible hours may be available

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Bengaluru. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees (Global)

Founded: 2015

Company Description:

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach
They build and run in-house micro-agencies alongside clients to drive business growth and marketing efficiencies
Services include marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

Social media marketing
Strategy and planning
UX and design
Copywriting and content creation
Events management
Data analytics

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's global presence and talent-centric approach enable them to provide bespoke marketing solutions tailored to clients' needs.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Client Lead or Account Director

Work Arrangement: Remote (Telecommute), with occasional on-site meetings as needed

Growth Opportunities:

Potential to take on more responsibilities and advance to a senior or management role
Opportunities to work with diverse clients and industries
Chance to develop skills in creative collaboration, data analysis, and strategic planning

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative marketing agency.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

Bengaluru is the capital city of Karnataka, located in southern India
It is known for its vibrant tech industry, cultural scene, and pleasant climate
The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Full-time (40 hours/week), flexible hours may be available

ASSUMPTION: Bengaluru's thriving tech industry and lower cost of living make it an attractive location for professionals in the marketing and creative fields.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
In-depth interview with the hiring manager
Final interview with the client or client lead

Key Assessment Areas:

Marketing strategy and planning skills
Creative collaboration and communication abilities
Analytical and problem-solving skills
Cultural fit and alignment with Maker Lab's values

Application Tips:

Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and creative collaboration skills
Prepare examples of successful marketing campaigns you've led or contributed to
Research Maker Lab's clients and industry to demonstrate your understanding of the role and the company

ATS Keywords: Marketing strategy, campaign management, creative collaboration, data analytics, performance tracking, community building, brand management, communication skills, analytical skills, cross-functional collaboration, attention to detail, innovative thinking, self-starter, independent thinking, presentation skills

ASSUMPTION: Maker Lab's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience and provide examples of successful marketing campaigns they've led or contributed to.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., HubSpot, Marketo)
Social media management tools (e.g., Hootsuite, Buffer)
Analytics tools (e.g., Google Analytics, Tableau)
Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, social media management tools, and analytics tools. Familiarity with project management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

Talent-centric mindset
Speed and scale
Collaboration and innovation

Work Style:

Dynamic and fast-paced environment
Cross-functional team collaboration
Data-driven decision making

Self-Assessment Questions:

Do you thrive in a fast-paced, dynamic environment?
Are you comfortable working with cross-functional teams and collaborating with diverse stakeholders?
Do you have a strong attention to detail and a data-driven approach to marketing?

ASSUMPTION: Maker Lab's talent-centric approach and focus on speed and scale require candidates who are comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams.

⚠️ Potential Challenges

Managing multiple marketing campaigns simultaneously
Adapting to the unique needs and preferences of diverse clients
Balancing strategic thinking with day-to-day campaign management
Working remotely and collaborating with teams across different time zones

ASSUMPTION: The role presents challenges related to managing multiple campaigns, adapting to diverse client needs, balancing strategic thinking with day-to-day tasks, and working remotely with cross-functional teams.

📈 Similar Roles Comparison

Compared to other marketing manager roles, this position places a stronger emphasis on creative collaboration and data-driven decision making
Experience working with video-sharing platforms or similar creative industries is not required but would be an asset
This role offers opportunities for professional growth and development within a dynamic and innovative marketing agency

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on creative collaboration and data-driven decision making sets it apart. Experience working with video-sharing platforms or similar creative industries is not required but would be an asset.

📝 Sample Projects

Developing and executing a marketing campaign for a new short-form product launch on a leading video-sharing platform
Analyzing campaign performance data to identify trends and optimize marketing strategies
Collaborating with creative agencies to adapt and localize marketing assets for different markets

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and campaigns will vary depending on the client and the marketing objectives.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits into the organization?
How does Maker Lab support the growth and development of its employees?
What are the most challenging aspects of working with clients in the creative industry?
How does Maker Lab approach data-driven decision making in its marketing strategies?
What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture. They should provide insight into the challenges and opportunities presented by the role and help applicants determine if it is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and creative collaboration skills
Prepare examples of successful marketing campaigns you've led or contributed to
Research Maker Lab's clients and industry to demonstrate your understanding of the role and the company
Follow up with a polite email one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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