📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Varsity Brands
🔹 Location: US - TX - Farmers Branch - 14460 Varsity Brands Way
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital-first, omnichannel marketing campaigns
- Collaborating with cross-functional teams to align on marketing campaign approach
- Conducting customer and market research to inform marketing strategies
- Driving customer acquisition and brand building through innovative campaigns
- Analyzing campaign performance and optimizing for improved results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to deliver successful marketing campaigns.
📋 Key Responsibilities
✅ Develop and oversee successful execution of digital-first, omnichannel marketing campaigns
✅ Write compelling and clear creative briefs for various marketing assets
✅ Manage timelines and workflow to ensure campaigns are briefed-in and completed on schedule
✅ Maintain detailed records of campaign activities, feedback, and iterations for future reference
✅ Develop and oversee successful execution of digital-first, omnichannel marketing campaigns
✅ Develop compelling and insightful communication briefs and lead creative team through creative development and execution to produce high-impact marketing assets
✅ Provide constructive and consolidated stakeholder feedback on creative work to ensure it meets the brief’s objectives, messaging hierarchy, and enhances creative output
✅ Manage the launch of final creative assets, ensuring minimal rounds of drafts and efficient turnaround times
✅ Partner with the strategic marketing lead, marketing deployment, and analytics team to measure campaign performance metrics and analyze results to identify areas for optimization on the creative
✅ Implement necessary adjustments to improve campaign effectiveness and achieve desired outcomes
✅ Become well versed in acquisition customer targets, understanding the differentiated customer needs, challenges, and the sports and business category to test and learn
✅ Build campaigns rooted in a deep understanding of customer behavior and are tailored to meet their evolving needs
✅ Leverage consumer insights, market and business data, and trends to translate into actionable consumer-driven marketing plans and communications
✅ Identify ways to improve the customer experience and innovate with key acquisition customer segments by staying informed about industry trends and emerging technologies to keep BSN SPORTS at the forefront of acquisition marketing
✅ Collaborate and influence across cross-functional business segments and sports category leaders and teams to effectively build and execute an aligned approach to meet business goals for each key target customer
✅ Drive collaboration and alignment, and most importantly build trust, across multiple cross-functional partners to develop the marketing campaigns
✅ Help guide leadership and cross-functional partner decisions to optimize marketing planning, campaign development, process, and explore new areas to drive more efficiency and stronger performance
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with various teams, and a deep understanding of customer behavior and market trends.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or equivalent work experience
Experience: 7+ years in a result-oriented marketing, ecomm marketing, brand building, lead gen marketing, or equivalent role
Required Skills:
- Proven expertise in customer insights, research methodologies, and customer journey mapping
- Marketing planning – this role involves strong strategic direction to develop and successfully implement acquisition marketing tests, techniques, and approaches
- Presentation skills – excellent communication and presentation skills to business leaders and partners
- Creative – demonstrated ability to gather consumer insights through quantitative and qualitative research and translate into creative marketing communications, initiatives, or solutions
- Customer Research & Insights – strong analytical skills with ability to translate data into actionable strategies; knowledge of conducting A/B testing and assessing customer engagement and measuring marketing program success
- Project Management – effectively manage workflows and deliverables for marketing campaigns, so a background in project management is essential
- Cross-functional management – as evidenced by the ability to work with support functions such as Sales, Marketing, Creative, Merchandising, and Finance
- Strong problem-solving capabilities – as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
- Excellent verbal and written communication skills – develop marketing and branding language and copy, and communicate between teams
Preferred Skills:
- Experience with marketing project management platforms
- Familiarity with the sports and business category
ASSUMPTION: Candidates with a strong background in customer insights, project management, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in the Dallas, TX area)
Benefits:
- Comprehensive Health Care Benefits
- HSA Employer Contribution
- FSA Opportunities
- Wellbeing Program
- 401(k) Plan with Company Matching
- Company Paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks Including Discounts on Personal Apparel and Equipment
Working Hours: 40 hours per week, Monday through Friday, with some flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 7+ years of experience in the Dallas, TX area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Varsity Brands operates in the executive offices industry, focusing on elevating the student experience in sport and spirit. They partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
Company Size: Varsity Brands has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: The company was founded in 1974 and has since grown to become a leading provider of products and programs that promote personal, school, and community pride.
Company Description:
- Varsity Brands is committed to inspiring achievement and creating memorable experiences for young people through its two unique but interrelated businesses: BSN SPORTS and Varsity Spirit.
- The company partners with educators, coaches, and students to build school pride, student engagement, and community spirit through its customizable products and programs.
- Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and sales, promoting personal, school, and community pride.
Company Specialties:
- Sport
- Spirit
- Achievement
- Yearbook
- Cheer
- Athletics
- Dance
- Fundraising
- Cheerleading
- New school construction
- Graduation
- School spirit
- Performance arts
- And school needs
Company Website: http://www.varsitybrands.com
ASSUMPTION: As a large company with a diverse range of products and services, Varsity Brands offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including Sales, Marketing, Creative, Merchandising, and Finance.
Work Arrangement: This role is on-site, with the primary office location in Farmers Branch, TX. However, some flexibility may be available for remote work, depending on the specific needs of the role and the candidate.
Growth Opportunities:
- Advancement to a Senior Marketing Manager or Director role within the marketing department
- Expansion into other areas of the business, such as sales or product management
- Opportunities to lead and mentor junior marketing team members
ASSUMPTION: With a large and diverse company like Varsity Brands, there are numerous opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: The primary office location for this role is a corporate office environment, with a mix of open and private workspaces.
Office Location(s): 14460 Varsity Brands Way, Farmers Branch, TX 75244
Geographic Context:
- The office is located in the Dallas-Fort Worth metro area, offering a wide range of housing, dining, and entertainment options.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- The office is conveniently located near major highways and public transportation options.
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project demands.
ASSUMPTION: The office environment at Varsity Brands is collaborative and dynamic, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Customer insights and research methodologies
- Project management and cross-functional collaboration skills
- Presentation and communication skills
- Problem-solving capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and project management skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your role in driving customer acquisition and brand building.
- Be ready to discuss your familiarity with the sports and business category, as well as your understanding of industry trends and emerging technologies.
ATS Keywords: Marketing strategy, customer insights, project management, cross-functional collaboration, brand building, customer acquisition, digital marketing, omnichannel campaigns, campaign planning, campaign execution, campaign performance analysis
ASSUMPTION: The interview process at Varsity Brands is designed to assess your marketing skills, customer insights, and project management abilities, as well as your cultural fit with the company.
🛠️ Tools & Technologies
- Marketing project management platforms (e.g., Asana, Trello, or JIRA)
- Customer relationship management (CRM) software (e.g., Salesforce or HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Search engine optimization (SEO) and pay-per-click (PPC) tools (e.g., Google Analytics, Google Ads, or SEMrush)
- Customer data platforms (CDP) and analytics tools (e.g., Adobe Analytics, Google Analytics, or Mixpanel)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Service – We lead with heart. We champion community.
- Passion – We love what we do. It fuels our purpose.
- Integrity – We do what we promise. We own our actions and decisions.
- Respect – We earn it by giving it. Because everyone deserves it.
- Innovation – We never stop striving to be better. For ourselves and our community.
- Transparency – We are committed to openness and honesty in everything we do.
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Data-driven and analytical, with a strong emphasis on customer insights and performance metrics
- Creative and innovative, with a commitment to staying up-to-date with industry trends and emerging technologies
Self-Assessment Questions:
- How do your personal values align with Varsity Brands' company values, particularly in the areas of service, passion, and innovation?
- How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you stay up-to-date with industry trends and emerging technologies, and how have you applied this knowledge to your previous marketing roles?
ASSUMPTION: Candidates who demonstrate a strong alignment with Varsity Brands' company values, a collaborative work style, and a commitment to staying current with industry trends will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple cross-functional teams and projects simultaneously, requiring strong project management and prioritization skills
- Working in a fast-paced and dynamic environment, with a focus on driving results and continuous improvement
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing campaigns
- Adapting to changes in the marketing landscape, including shifts in customer behavior, emerging technologies, and industry trends
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Marketing Manager (D2C) vs. Marketing Manager (B2B) – D2C roles often require a stronger focus on customer acquisition and brand building, while B2B roles may emphasize account management and customer retention
- Industry-specific context – The sports and business category has unique customer needs, challenges, and market dynamics that may differ from other industries
- Career path comparison – Marketing Managers in this role may have opportunities to advance to Senior Marketing Manager or Director roles within the marketing department or explore other areas of the business, such as sales or product management
ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and interview responses to better demonstrate their fit for the position.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition for a new product launch in the sports category
- Conducting customer research and analysis to identify opportunities for improving the customer experience and innovating with key acquisition customer segments
- Collaborating with cross-functional teams to develop and execute an integrated marketing campaign that aligns with business goals and meets customer needs
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager role at Varsity Brands.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does the marketing team collaborate with other departments, such as sales, merchandising, and creative, to ensure alignment and successful campaign execution?
- What opportunities exist for professional growth and development within the marketing department and across the organization?
- How does Varsity Brands approach innovation and staying current with industry trends, and what role does this position play in driving that forward?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, customer insights, and project management skills, as well as your familiarity with the sports and business category and industry trends
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your role in driving customer acquisition and brand building
- Be ready to discuss your alignment with Varsity Brands' company values and your commitment to staying current with industry trends and emerging technologies
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
