Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Marriott International

🔹 Location: Nha Trang, Khánh Hòa, Vietnam

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive revenue and support hotel goals
• Managing digital presence and brand integrity across multiple channels
• Collaborating with internal and external partners to maximize marketing efforts
• Analyzing campaign performance and adjusting strategies accordingly
• Managing budgets and ensuring proper execution of marketing plans

ASSUMPTION: This role requires a strong understanding of marketing strategies, digital platforms, and stakeholder management. The ideal candidate will have experience in hospitality marketing or digital advertising.

📋 Key Responsibilities

✅ Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

✅ Cultivates partnership with and active participation in demand generation strategy development (SMR).

✅ Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

✅ Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

✅ Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

✅ Partners with Revenue Management to develop and execute promotional strategy.

✅ Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

✅ Supports group lead generation efforts.

✅ Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

✅ Manages internal and external partners to verify deliverables are executed to support hotel strategy.

✅ Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

✅ Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.

ASSUMPTION: This role involves a high level of strategic planning, execution, and analysis. The candidate should be comfortable working with data and making data-driven decisions.

🎯 Required Qualifications

Education: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major

Experience: 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

Required Skills:

• Marketing strategy development and execution
• Digital marketing and social media management
• Content management and photography management
• Partnership development and public relations
• Campaign performance analysis
• Brand management
• Budget management
• Collaboration and communication
• Event management

Preferred Skills:

• Hospitality marketing or digital advertising agency experience
• Fluency in Vietnamese

ASSUMPTION: While a 4-year degree is preferred, Marriott International may consider candidates with a 2-year degree and relevant experience. Fluency in Vietnamese is not required but may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. According to Glassdoor, the average salary for a Marketing Manager at Marriott International is approximately $70,000 - $100,000 per year. This estimate is based on experience level and market conditions in Vietnam.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Paid time off

Working Hours: Full-time position with standard business hours, Monday to Friday. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Marriott International is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Marriott International was founded in 1927 by J. Willard and Alice S. Marriott.

Company Description:

• Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.
• The company is committed to being an equal opportunity employer, welcoming all and providing access to opportunity.
• Marriott International is dedicated to sustainability and corporate social responsibility initiatives.

Company Specialties:

• Hospitality
• Lodging
• Business Travel
• Travel
• Hotels
• CSR
• Sustainability
• and DEI

Company Website: http://www.marriott.com

ASSUMPTION: Marriott International is a well-established company with a strong global presence. Its size and diversity offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Marketing Manager reports directly to the General Manager of the hotel or group of hotels.

Work Arrangement: This is an on-site position, requiring regular presence at the hotel or hotels.

Growth Opportunities:

• Progression to Senior Marketing Manager or Director of Marketing roles
• Expansion into other areas of the business, such as sales or revenue management
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for career growth within the marketing function and potentially into other areas of the business.

🌍 Location & Work Environment

Office Type: The office is located within the hotel property.

Office Location(s): Nha Trang, Khánh Hòa, Vietnam

Geographic Context:

• Nha Trang is a coastal city known for its beaches and resorts, making it an ideal location for a hospitality role.
• The city offers a mix of traditional Vietnamese culture and modern amenities.
• Nha Trang has a tropical climate, with hot and humid weather year-round.

Work Schedule: Standard business hours, Monday to Friday, with potential for overtime based on business needs.

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on teamwork and collaboration. The location offers a mix of cultural experiences and modern amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or video interview with the General Manager
• Final interview with the Area Director of Marketing

Key Assessment Areas:

• Marketing strategy development and execution
• Digital marketing and social media management
• Campaign performance analysis
• Communication and collaboration skills
• Cultural fit and alignment with Marriott International's values

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate a strong understanding of the hospitality industry and Marriott International's brand
• Prepare for behavioral and situational interview questions
• Research Marriott International's corporate social responsibility initiatives and be prepared to discuss how you can contribute to these efforts

ATS Keywords: Marketing strategy, digital marketing, social media management, campaign performance, brand management, budget management, collaboration, communication, event management, hospitality marketing, Marriott International

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Social media platforms (Facebook, Instagram, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the hotel's or group's existing systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Pursuing excellence
• Embracing change
• Acting with integrity
• Inclusion
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Strong communication and interpersonal skills
• Attention to detail and organized

Self-Assessment Questions:

• How do you embody Marriott International's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Marriott International values a diverse and inclusive work environment. Candidates should be prepared to discuss how their personal values align with the company's core values.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the latest digital marketing trends and technologies
• Working in a fast-paced and dynamic environment
• Balancing strategic planning with tactical execution
• Adapting to changes in the hospitality industry and market conditions

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Marketing Manager vs. Digital Marketing Manager: The Marketing Manager role is more holistic, requiring a balance of traditional and digital marketing skills. The Digital Marketing Manager role focuses primarily on digital channels and platforms.
• Marketing Manager vs. Brand Manager: The Marketing Manager role is more focused on driving revenue and supporting hotel goals, while the Brand Manager role is more focused on maintaining brand consistency and managing brand-related initiatives.
• Career Path: Marketing Manager roles can lead to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, or potentially into other areas of the business, such as sales or revenue management.

ASSUMPTION: These comparisons provide a high-level overview of similar roles within the hospitality industry. The specific requirements and responsibilities of these roles may vary based on the company and its unique needs.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive revenue and increase market share
• Managing a hotel website redesign project to improve user experience and drive bookings
• Collaborating with the revenue management team to develop and execute a promotional strategy to drive top-line revenue and achieve RevPar/share-of-wallet goals

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Marketing Manager might work on. The specific projects will vary based on the hotel's or group's unique needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into it?
• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and revenue management?
• What opportunities are there for professional development and growth within the marketing function and the company more broadly?
• How does Marriott International support work-life balance for its employees?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Prepare a cover letter that demonstrates your understanding of the hospitality industry and Marriott International's brand
• Prepare for behavioral and situational interview questions
• Research Marriott International's corporate social responsibility initiatives and be prepared to discuss how you can contribute to these efforts
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.