📌 Core Information
🔹 Job Title: Marketing Manager - Oceania - Trafalgar
🔹 Company: The Travel Corporation
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the execution of global marketing strategies for the Oceania region
- Localising and executing campaigns across digital, print, trade, and social channels
- Collaborating with internal global teams and local partners to drive visibility, engagement, and bookings
- Monitoring and reporting on regional campaign performance
- Supporting regional activations, events, and incentives
- Mentoring and guiding a Regional Marketing Executive
ASSUMPTION: This role requires a strong understanding of the Australian and New Zealand travel consumer landscape and experience working within global or matrixed organisations.
📋 Key Responsibilities
✅ Localise and execute global campaigns for Australia and New Zealand (Oceania)
✅ Deliver effective and locally relevant campaigns that support customer acquisition, brand awareness, and conversion in Oceania
✅ Lead multi-channel campaign rollouts across paid, owned, and earned media
✅ Collaborate with media, trade, and promotional partners to enhance reach and impact
✅ Monitor and report on regional campaign performance, audience engagement, and ROI
✅ Support regional activations, events, and incentives
✅ Be recognised as the go-to expert for marketing implementation in the Oceania market
✅ Oversee regional marketing budgets and ensure timely delivery of assets
✅ Mentor and guide Regional Marketing Executive
ASSUMPTION: Success in this role will be measured by regional campaign revenue, regional frequency, ROI, execution, and budget management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in marketing or campaign management, ideally within travel, tourism, or consumer brands
Required Skills:
- Proven success in running integrated campaigns across multiple channels
- Strong understanding of the Australian and New Zealand travel consumer landscape
- Excellent project management, communication, and stakeholder engagement skills
- A mindset of coaching and teaching other team members
- A passion for travel and storytelling that connects with customers
Preferred Skills:
- Experience working within global or matrixed organisations
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the travel industry and a strong understanding of the Oceania market will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in the travel industry in Sydney)
Benefits:
- Career Growth: Opportunity to lead strategic, high-visibility projects and work closely with senior leaders across global functions.
- Wellbeing Support: Access to extensive employee assistance and wellbeing programs for you and your family.
- Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
- Learning & Development: Career development and personal growth opportunities.
- Love for Travel Benefit: Annual travel credit of $1850 after your first year to use on any core travel brands.
- Team Engagement: Two team engagement days per year.
- Volunteer Leave: Two days paid leave per year for volunteer opportunities.
- Parental Leave: 12 weeks paid parental leave for eligible employees.
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Sydney area. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1920
Company Description:
- The Travel Corporation (TTC) is a global leader in travel, operating a family of brands that spans over 100 years of experience.
- TTC is committed to responsible tourism, with a sustainability strategy called 'How We Tread Right' and a foundation called TreadRight that funds sustainable projects globally.
- The company offers a wide range of travel experiences, including guided tours, river cruises, family vacations, and luxury bus tours, catering to various interests and budgets.
Company Specialties:
- The Travel Corporation
- Make Travel Matter
- TreadRight
- Contiki
- Insight Vacations
- Uniworld
- Brendan Vacations
- Costsaver
- Luxury Gold
- Red Carnation Hotel Collection
- Brendan Vacation
- Destination America
- ATT Kings
- Adventure World Travel
- Highland Explorer Tours
- Evan Evans Tours
- Down Under Tours
- 18-35 year old social trips
- Family Vacations
- and Luxury Bus Tours
Company Website: https://ttc.com/
ASSUMPTION: Working for TTC offers opportunities for career growth, learning and development, and a positive impact on the travel industry through sustainable practices.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Regional Marketing Director, with cross-functional collaboration with global marketing teams and local partners
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Leading strategic, high-visibility projects and working closely with senior leaders across global functions
- Career development and personal growth opportunities through learning and development programs
- Potential for internal promotions and role expansion based on performance and company growth
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the travel industry through responsible marketing practices and a focus on customer experience.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Bondi Junction, Sydney
Geographic Context:
- Sydney is the largest city in Australia, with a population of over 5 million people
- The city is known for its vibrant culture, beautiful beaches, and diverse neighborhoods
- Sydney offers a high quality of life, with a range of housing options, excellent education, and healthcare facilities
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: Living and working in Sydney offers a unique blend of urban and coastal living, with easy access to cultural attractions, outdoor activities, and a thriving food and drink scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Regional Marketing Director
- Background check and reference check
Key Assessment Areas:
- Marketing and campaign management skills
- Understanding of the Australian and New Zealand travel consumer landscape
- Project management and stakeholder engagement skills
- Cultural fit and alignment with TTC's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as your understanding of the Oceania travel market
- Prepare examples of successful campaigns you've led and the results they achieved
- Demonstrate your passion for travel and storytelling, and how you can connect with customers
ATS Keywords: Marketing, Campaign Management, Project Management, Customer Acquisition, Brand Awareness, Performance Monitoring, Budget Management, Mentoring, Travel Industry Knowledge, Storytelling
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Passion: TTC is driven by a passion for travel and a commitment to delivering exceptional experiences
- People: TTC values its employees and fosters a culture of collaboration, support, and growth
- Purpose: TTC is committed to responsible tourism and making a positive impact on the travel industry and the communities it serves
Work Style:
- Collaborative: TTC values teamwork and cross-functional collaboration
- Adaptable: TTC operates in a dynamic and global environment, requiring employees to be flexible and adaptable
- Customer-focused: TTC prioritizes the customer experience and strives to exceed expectations
Self-Assessment Questions:
- Do you share TTC's passion for travel and commitment to responsible tourism?
- Are you comfortable working in a global and dynamic environment, with a focus on collaboration and adaptability?
- Do you have a customer-focused mindset and a commitment to delivering exceptional experiences?
ASSUMPTION: Candidates who align with TTC's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- The role requires a strong understanding of the Australian and New Zealand travel consumer landscape, which may present a learning curve for candidates without this experience
- The role involves working with global teams and local partners, which may require navigating time zone differences and cultural nuances
- The role may require travel to attend regional activations, events, and incentives
- The role may involve managing a regional marketing budget, which requires strong financial management skills and attention to detail
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Senior Marketing Manager position in the travel industry, with a focus on the Oceania region
- Compared to other marketing roles in the travel industry, this role offers a unique opportunity to make a significant impact on the travel industry through responsible marketing practices and a focus on customer experience
- Career progression in this role may lead to a Regional Marketing Director or Global Marketing Manager position within TTC or another travel company
ASSUMPTION: Candidates with experience in similar roles within the travel industry or a related field will be well-suited to this role and its career progression opportunities.
📝 Sample Projects
- Developing and executing a regional marketing campaign to promote a new Trafalgar tour in Australia and New Zealand
- Collaborating with global marketing teams to localise and adapt global campaigns for the Oceania market
- Monitoring and analyzing regional campaign performance, and making data-driven recommendations to improve future campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy and impact that the Marketing Manager role offers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the regional marketing department?
- How does this role fit into the broader marketing strategy for Trafalgar and the TTC family of brands?
- What opportunities are there for career growth and development within this role and the company?
- How does TTC support work-life balance and employee wellbeing?
- What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as your understanding of the Oceania travel market
- Prepare examples of successful campaigns you've led and the results they achieved
- Demonstrate your passion for travel and storytelling, and how you can connect with customers
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
