📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: PostNL
🔹 Location: The Hague, Zuid-Holland, Netherlands
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies and projects across multiple countries
- Leading European marketing projects and executing local marketing plans aimed at revenue growth
- Collaborating with a multidisciplinary team in an international, multicultural context
- Working in a dynamic, Europe-focused environment with room for initiative and impact
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage projects and teams across different countries and time zones.
📋 Key Responsibilities
✅ Developing, implementing, and executing marketing strategies and plans for one or more Spring countries, in collaboration with local sales managers
✅ Leading one or more European marketing projects, from planning to implementation, with a budget of €50,000 to €200,000 and a duration of 6 to 12 months
✅ Creating and executing a local marketing plan focused on revenue growth (€3-5 million per year), including campaigns, lead generation, events, and sales tools
✅ Reporting on progress and results to both local managing directors and European marketing directors
✅ Supporting sales with presentations, marketing materials, client research, and campaigns for product launches
ASSUMPTION: The role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: HBO degree in Marketing/Communication or equivalent
Experience: At least 3 years of experience in an international e-commerce or logistics environment
Required Skills:
- Fluency in Dutch and English, both written and spoken
- Proven experience in project management and marketing strategy development
- Strong communication and presentation skills
- Ability to work effectively in a multicultural, international team
- Proactive and persuasive personality with good time management skills
- Willingness to travel internationally as needed
Preferred Skills:
- Knowledge of an additional European language
- Experience with SEO optimization and AI in marketing
- Familiarity with the e-commerce and logistics industries
ASSUMPTION: Candidates should have a strong marketing background with international experience and be comfortable working in a dynamic, multicultural environment.
💰 Compensation & Benefits
Salary Range: €4,722 - €6,687 gross per month (scale 11) for a 39.25-hour workweek. This is an estimate based on the provided salary range and industry standards for a mid-senior level marketing role in the Netherlands.
Benefits:
- 8% vacation pay and 25 vacation days (for full-time employees)
- Collective health insurance and a good pension plan through the PostNL pension fund
- Travel cost compensation, laptop, and smartphone
- Hybrid work arrangement with a home office allowance of €45 net per month (for at least 2 days of remote work per week)
- NS-Business Card for business travel and commuting
Working Hours: 39.25 hours per week, with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Netherlands. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: PostNL is a leading logistics and e-commerce company in the Netherlands, with a strong focus on sustainability and innovation. The company operates in a competitive market, offering a wide range of services to both consumers and businesses.
Company Size: PostNL has over 10,000 employees and operates in various countries across Europe. As a large company, it offers opportunities for career growth and development, as well as a stable work environment.
Founded: PostNL was founded in 1990 and has since grown into a leading logistics and e-commerce company in the Netherlands.
Company Description:
- PostNL is committed to being the favorite delivery service for its customers, offering a wide range of services, including parcel and letter delivery, e-commerce solutions, and logistics services.
- The company is focused on sustainability and innovation, continuously developing new and improved products and services to meet the needs of its customers.
- PostNL operates in a dynamic and competitive market, requiring employees to be adaptable, proactive, and customer-focused.
Company Specialties:
- Logistics and supply chain management
- E-commerce solutions and services
- Parcels and letter delivery
- Transport and distribution
- Marketing and communication
- Finance and ICT
Company Website: http://www.postnl.nl
ASSUMPTION: PostNL is a large, established company with a strong focus on innovation and sustainability. The company offers a wide range of services and operates in a competitive market, requiring employees to be adaptable and customer-focused.
📊 Role Analysis
Career Level: The Marketing Manager role is a mid-senior level position, requiring at least 3 years of experience in an international e-commerce or logistics environment.
Reporting Structure: The Marketing Manager will report to both the local managing director and the European marketing director, working closely with local sales managers and a multidisciplinary team.
Work Arrangement: The role is hybrid, with employees working on-site for 2 days per week and remotely for the remaining days.
Growth Opportunities:
- As a large company, PostNL offers opportunities for career growth and development, both within the marketing department and across the organization.
- The role provides exposure to international marketing projects and the chance to work with a diverse, multicultural team.
- Successful candidates will have the opportunity to make a significant impact on the company's marketing efforts and contribute to its growth and success.
ASSUMPTION: The Marketing Manager role offers opportunities for career growth and development, both within the marketing department and across the organization. Successful candidates will have the chance to make a significant impact on the company's marketing efforts and contribute to its growth and success.
🌍 Location & Work Environment
Office Type: The role is based at PostNL's headquarters in The Hague, located in the historic Stationsgebouw (next to Holland Spoor station). The office is modern, bright, and collaborative, with a mix of open-plan and private workspaces.
Office Location(s): The Hague, Zuid-Holland, Netherlands
Geographic Context:
- The Hague is the third-largest city in the Netherlands, with a population of over 530,000 people.
- The city is known for its international atmosphere, with a large number of embassies, international organizations, and expat residents.
- The Hague is easily accessible by public transportation, with a central train station and numerous bus and tram lines.
Work Schedule: The role follows a hybrid work arrangement, with employees working on-site for 2 days per week and remotely for the remaining days. The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM.
ASSUMPTION: The role is based in a modern, collaborative office environment in The Hague, with a flexible work schedule that allows for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring manager and a panel of team members
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy development and execution
- Project management skills
- Communication and presentation skills
- Cultural fit and adaptability
- Language proficiency (Dutch and English)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the role and the company by researching PostNL's marketing efforts and industry trends
- Prepare examples of your marketing strategy development and execution, as well as your project management skills
- Be ready to discuss your cultural fit and adaptability in a multicultural, international environment
ATS Keywords: Marketing strategy, project management, international experience, e-commerce, logistics, multicultural team, marketing plan, revenue growth, European marketing projects
ASSUMPTION: The application process for the Marketing Manager role at PostNL involves a thorough assessment of the candidate's marketing strategy development and execution skills, as well as their cultural fit and adaptability in a multicultural, international environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO optimization tools (e.g., SEMrush, Ahrefs)
- Project management software (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Manager role requires proficiency in marketing automation platforms, SEO optimization tools, project management software, and marketing analytics tools. Familiarity with Microsoft Office Suite is also expected.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: putting customers first in all decisions and actions
- Collaboration: working together to achieve common goals and drive results
- Innovation: continuously improving and developing new solutions to meet customer needs
- Sustainability: minimizing our environmental impact and contributing to a more sustainable future
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Flexible and adaptable, with the ability to work effectively in a changing environment
- Customer-focused, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in an international e-commerce or logistics environment?
- Are you comfortable working in a dynamic, multicultural team and adapting to changing priorities and market conditions?
- Do you share PostNL's commitment to customer-centricity, collaboration, innovation, and sustainability?
ASSUMPTION: Successful candidates for the Marketing Manager role at PostNL will demonstrate a strong fit with the company's values and work style, with a proven track record of developing and executing successful marketing strategies in an international e-commerce or logistics environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the e-commerce and logistics industries, as well as the ability to work effectively in a multicultural, international team.
- The role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to balance multiple priorities.
- The role may require occasional international travel, with the need to adapt to different time zones and cultural contexts.
- The role is based in The Hague, which may require relocation for candidates not currently living in the area.
ASSUMPTION: The Marketing Manager role at PostNL presents unique challenges, including the need to work effectively in a multicultural, international team and the requirement to balance strategic planning, project management, and hands-on execution. Successful candidates will have a strong understanding of the e-commerce and logistics industries and the ability to adapt to different cultural contexts and time zones.
📈 Similar Roles Comparison
- The Marketing Manager role at PostNL is similar to other marketing manager positions in the e-commerce and logistics industries, with a focus on strategic planning, project management, and hands-on execution.
- However, the role at PostNL is unique in its focus on international marketing projects and the opportunity to work with a diverse, multicultural team.
- The role offers a clear path for career growth and development within the marketing department and across the organization.
ASSUMPTION: The Marketing Manager role at PostNL is similar to other marketing manager positions in the e-commerce and logistics industries, with a unique focus on international marketing projects and the opportunity to work with a diverse, multicultural team.
📝 Sample Projects
- Developing and executing a marketing strategy for a new e-commerce platform, including SEO optimization, content marketing, and social media campaigns
- Managing a pan-European marketing project focused on AI in marketing, from planning to implementation, with a budget of €150,000 and a duration of 9 months
- Creating and executing a local marketing plan for a logistics service, aimed at increasing revenue by 15% within the first year, including targeted advertising, lead generation, and event management
ASSUMPTION: The Marketing Manager role at PostNL involves a wide range of marketing projects, from strategic planning and project management to hands-on execution and implementation.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing project you've worked on, and how you overcame any obstacles?
- How do you approach working with a multicultural, international team, and what strategies have you used to ensure effective communication and collaboration?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or customer feedback?
- How do you prioritize and manage multiple projects and deadlines, and what tools or techniques do you use to stay organized?
- What is your approach to continuous learning and professional development, and how do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: The interview process for the Marketing Manager role at PostNL will focus on the candidate's marketing strategy development and execution skills, as well as their cultural fit and adaptability in a multicultural, international environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on international e-commerce or logistics projects and your ability to work effectively in a multicultural team
- Prepare examples of your marketing strategy development and execution, as well as your project management skills, to discuss during the interview
- Research PostNL's marketing efforts and industry trends to demonstrate your understanding of the role and the company
- Follow up with the hiring manager, Remy Beljaars, one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
