Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CPM (via Jobs for Humanity)

🔹 Location: Thame, United Kingdom (Hybrid)

🔹 Job Type: Full-time, 12-month fixed term contract

🔹 Category: Marketing

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive user acquisition and engagement on the app
• Collaborating with cross-functional teams to ensure brand consistency and effective communication
• Conducting user research and providing actionable insights to inform product development
• Managing marketing budgets and tracking costs and returns by campaign

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have experience in digital marketing and a proven track record of driving user growth.

📋 Key Responsibilities

✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan

✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app

✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility

✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans

✅ Manage annual marketing budgets, tracking costs and returns by campaign

✅ Assist with the organization and management of events and external shows

✅ Create collateral to support the growth of retail media

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on digital marketing and user acquisition

Required Skills:

• Excellent communication and interpersonal skills
• Strong budgeting and forecasting skills
• Proactive and can-do attitude
• Team-oriented and collaborative
• Creative thinker with an excellent eye for detail

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with user research methods
• Knowledge of the retail industry

ASSUMPTION: The ideal candidate will have experience in digital marketing and a proven track record of driving user growth. They will be proactive, adaptable, and able to thrive in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: Up to £47,500 basic salary per annum (pro-rata), plus a 10% annual bonus (STCP)

Benefits:

• Comprehensive private healthcare (covers pre-existing medical conditions and allows family/spouse addition at a subsidised cost)
• Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
• Work-life balance (flexibility to buy and sell holiday days)
• Pension plan
• Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
• Life assurance (4X)

Working Hours: Full-time, 40 hours per week (flexible hybrid arrangement)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the United Kingdom. The benefits package is competitive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations (specifically, job hunting, diversity, coaching, and events)

Company Size: 11-50 employees (via Jobs for Humanity)

Founded: 2020

Company Description:

• Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
• They use cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
• Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem

Company Specialties:

• Job hunting
• Diversity
• Coaching
• Training
• Events

Company Website: www.jobsforhumanity.com

ASSUMPTION: Jobs for Humanity is a non-profit organization focused on promoting diversity and inclusion in the workplace. Their partnership with CPM suggests a commitment to supporting underrepresented talent in the job market.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and development

Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations

Work Arrangement: Hybrid (flexible, with the option to work remotely)

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunity to work on high-impact projects and make a significant contribution to the company's success
• Access to training and development opportunities to enhance skills and advance career

ASSUMPTION: This role offers a unique opportunity to work on a high-impact project and make a significant contribution to the company's success. The flexible work arrangement and potential for growth make this an attractive opportunity for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid (flexible, with the option to work remotely)

Office Location(s): Thame, United Kingdom

Geographic Context:

• Thame is a town in Oxfordshire, England, with a population of approximately 11,000 people
• The town is located about 13 miles southeast of Oxford and 40 miles northwest of London
• Thame has a historic town center with a variety of shops, restaurants, and cultural attractions

Work Schedule: Full-time, 40 hours per week (flexible hybrid arrangement)

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely, which may be appealing to candidates who value work-life balance. The location in Thame provides easy access to both Oxford and London, as well as a range of local amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Budgeting and forecasting
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight your marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity

ATS Keywords: Marketing strategy, user acquisition, engagement, brand management, budgeting, forecasting, communication, collaboration, problem-solving, analytical skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Google Analytics
• Microsoft Office Suite (e.g., Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusive hiring practices
• Expertise in diversity and inclusion
• Commitment to making hiring seamless, scalable, and sustainable

Work Style:

• Collaborative and team-oriented
• Proactive and adaptable
• Data-driven and analytical

Self-Assessment Questions:

• Do you have experience in digital marketing and a proven track record of driving user growth?
• Are you proactive, adaptable, and able to thrive in a fast-paced environment?
• Do you have strong communication and interpersonal skills, and the ability to work effectively in a team environment?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for the company, with a commitment to diversity and inclusion and a collaborative work style.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI
• Balancing multiple projects and priorities
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market and user behavior

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work on high-impact projects and make a significant contribution to the company's success.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or User Acquisition Manager, but with a focus on driving user engagement and retention in addition to acquisition
• Unlike some marketing roles, this position does not require extensive experience in traditional marketing channels
• Career progression in this role could lead to a Senior Marketing Manager or Head of Marketing position

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and make a significant contribution to the company's success. The focus on user engagement and retention sets it apart from similar marketing roles.

📝 Sample Projects

• Developing and implementing a user acquisition campaign to drive app downloads and registrations
• Conducting user research to identify trends and opportunities for improving user engagement and retention
• Creating marketing collateral to support the growth of retail media and drive revenue growth

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support work-life balance and employee well-being?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its marketing initiatives, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight your marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving and communication skills
• Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.