📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: DRYmedic Bloomfield Hills, MI
🔹 Location: Bloomfield Hills, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance brand visibility and lead generation
- Managing digital and traditional marketing campaigns, including SEO, PPC, social media, email, and traditional marketing
- Providing franchise support and brand management, including collaboration with franchisees and coordination of marketing materials
- Managing digital presence and content, including website updates, blog content, video production, and social media channels
- Analyzing marketing metrics, preparing performance reports, and managing marketing budget
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital marketing and franchise support.
📋 Key Responsibilities
✅ Assist in developing and implementing marketing strategies to enhance brand visibility and lead generation
✅ Execute SEO, PPC, social media, email, and traditional marketing campaigns under the guidance of the Marketing Director
✅ Monitor campaign performance, analyze metrics, and provide actionable insights for optimization
✅ Collaborate with franchisees to ensure alignment with national brand guidelines and marketing strategies
✅ Coordinate the development and distribution of marketing materials and resources to support local campaigns
✅ Provide guidance and support to franchisees in executing effective localized marketing efforts
✅ Manage website updates, blog content, video production, and social media channels to engage audiences and drive traffic
✅ Monitor online reputation and implement strategies to enhance brand perception and lead quality
✅ Support the Marketing Director in leveraging digital platforms for maximum brand impact
✅ Track and analyze key marketing metrics to evaluate campaign effectiveness and ROI
✅ Assist in managing the marketing budget to ensure cost-effectiveness and alignment with strategic goals
✅ Prepare regular performance reports and presentations for senior leadership review
ASSUMPTION: This role involves a mix of strategic planning, campaign management, and analytical work, with a significant focus on digital marketing and franchise support.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 2+ years of proven experience in marketing roles, preferably in the insurance restoration or related industry
Required Skills:
- Strong proficiency in digital marketing tools and platforms (SEO, PPC, Google Analytics, etc.)
- Excellent written and verbal communication skills with the ability to create compelling marketing content
- Experience in managing projects independently and collaborating effectively within a team environment
- Knowledge of Adobe Creative Suite, Canva, and Microsoft Office suite
Preferred Skills:
- Experience in the insurance restoration industry
- Fluency in Spanish
ASSUMPTION: While industry-specific experience is preferred, candidates with transferable skills from related industries may also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 annually, commensurate with experience
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 2-5 years of experience in the Midwest region.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically insurance restoration services
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2014, with nearly a decade of experience in the industry
Company Description:
- DRYmedic is an IICRC certified and experienced disaster restoration specialist
- The company specializes in water damage cleanup, fire and smoke restoration, mold remediation, and insurance claims
- DRYmedic is committed to providing expert, professional, and efficient restoration services to both residential and commercial clients
Company Specialties:
- Water damage restoration
- Fire and smoke restoration
- Mold remediation
- Insurance claims assistance
Company Website: drymedic.com
ASSUMPTION: DRYmedic's focus on restoration services and commitment to professionalism make it an attractive employer for marketing professionals seeking to apply their skills in a unique industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the Marketing Director, with potential for team management responsibilities
Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Advancement to Marketing Director or other leadership roles
- Expansion of responsibilities to include team management or specialized marketing areas
- Professional development opportunities through training and workshops
ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): 795 Industrial Ct, Bloomfield, Michigan 48302, US
Geographic Context:
- Bloomfield Hills is a suburb of Detroit, Michigan, with a population of approximately 3,800 residents
- The area is known for its high-quality schools, upscale housing, and close proximity to downtown Detroit
- Bloomfield Hills is home to numerous corporate headquarters and offers a diverse range of dining, shopping, and entertainment options
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with potential for flexible hours or remote work arrangements
ASSUMPTION: The Bloomfield Hills location offers a desirable work environment with easy access to major highways, public transportation, and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the Marketing Director to discuss role responsibilities and company culture
- Final interview with senior leadership to evaluate fit for the organization
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign management and project execution
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of the insurance restoration industry and how your skills can be applied to this unique market
- Prepare questions about the company's marketing strategy, franchise support, and growth opportunities
ATS Keywords: Marketing Manager, Digital Marketing, SEO, PPC, Social Media, Email Marketing, Content Management, Project Management, Analytics, Adobe Creative Suite, Canva, Microsoft Office, Insurance Restoration, Franchise Support
ASSUMPTION: DRYmedic's interview process is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on their ability to contribute to the company's marketing goals and growth objectives.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Microsoft Office Suite
- Google Analytics
- SEO and PPC platforms (e.g., Google Ads, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company's ongoing projects.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Expertise
- Efficiency
- Customer focus
- Collaboration
Work Style:
- Team-oriented and collaborative
- Results-driven and proactive
- Adaptable and responsive to changing market conditions
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing and campaign management?
- Are you comfortable working in a collaborative team environment and supporting franchisees in their marketing efforts?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: DRYmedic values professionals who are skilled, adaptable, and committed to delivering high-quality results in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to the unique needs and requirements of the insurance restoration industry
- Balancing strategic planning and hands-on execution in a dynamic and growing organization
- Supporting franchisees in their marketing efforts and ensuring brand consistency across multiple locations
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on franchise support and brand management
- Experience in the insurance restoration industry is preferred, but transferable skills from related industries may also be considered
- This role offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and growing industry
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on franchise support and the insurance restoration industry sets it apart from other opportunities in the market.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase brand awareness and lead generation for a specific franchise location
- Creating and distributing marketing materials and resources to support local franchisees in their marketing efforts
- Analyzing campaign performance data and providing actionable insights to optimize marketing strategies and improve ROI
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the marketing manager role at DRYmedic.
❓ Key Questions to Ask During Interview
- How does DRYmedic support franchisees in their marketing efforts, and what resources are available to help them succeed?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does DRYmedic approach brand management and consistency across multiple franchise locations?
- What opportunities are available for professional development and growth within the marketing department and the organization as a whole?
- How does DRYmedic measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare questions about the company's marketing strategy, franchise support, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
