📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Roquette
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market segments and trends to drive business growth
- Supporting sales and technical teams to offer value-added solutions
- Leading marketing campaigns, seminars, and promotional activities
- Collaborating with cross-functional teams to achieve business targets
- Identifying business opportunities and driving customer innovation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent project management abilities.
📋 Key Responsibilities
✅ Analyze market segments and trends to identify growth opportunities
✅ Support sales and technical teams to offer value-added solutions from a marketing perspective
✅ Lead marketing campaigns, seminars, conferences, trainings, and other promotional activities
✅ Build and implement market segment strategies and marketing plans
✅ Identify business opportunities through BOP reviews, proactive pulls, and customer innovation
✅ Support innovation projects, new launches, and value propositions
✅ Prepare key customer reports and support key customer visits
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on market segment analysis and customer innovation
Required Skills:
- Market analysis and segmentation
- Sales support and business development
- Marketing strategy and campaign management
- Project management and stakeholder collaboration
- Customer innovation and business opportunity identification
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience in the food or pharmaceutical industries
- Knowledge of Roquette's products and services
- Strong presentation and communication skills
ASSUMPTION: Candidates with experience in market segment analysis and customer innovation are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development and growth
- Work-life balance and flexible working arrangements
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Roquette operates in the manufacturing industry, specializing in plant-based ingredients and pharmaceutical excipients. The company is a global leader in its field, with a strong focus on sustainability and innovation.
Company Size: Roquette is a large company with over 11,000 employees worldwide, operating in more than 150 countries through more than 40 manufacturing sites and 20 R&D and innovation centers. This size offers ample opportunities for career growth and development.
Founded: Roquette was founded in 1933 and has since grown into a family-owned global leader in its industry.
Company Description:
- Roquette is dedicated to enhancing the quality and convenience of essential products for consumers and patients worldwide
- The company employs more than 11,000 people globally and achieved a turnover of €4.5 billion in 2024
- Roquette is driven by a long-term vision and a constant commitment to innovation, empowering better living and building a sustainable future by offering the best of nature
Company Specialties:
- Plant-based ingredients
- Pharmaceutical excipients
- Food nutrition and health
- Animal nutrition
- Performance plastics
- Starches, sugars, and polyols
- Proteins and fibers
- Lipids and cosmetics
- Excipients, capsules, and alginates
- Cellulosics, cyclodextrins, and plant care
Company Website: www.roquette.com
ASSUMPTION: Roquette's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, technical, and product management.
Work Arrangement: This is an on-site position based in Shanghai, with occasional flexibility for remote work or adjusted hours as needed.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional market segments or regions
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Roquette's Shanghai office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): Roquette's Shanghai office is located in the Pudong New Area, offering easy access to public transportation and amenities.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant business ecosystem and numerous opportunities for professional growth
- The city offers a mix of traditional Chinese culture and modern, cosmopolitan living, with a wide range of entertainment, dining, and leisure options
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Roquette's Shanghai office offers a dynamic and engaging work environment, with opportunities to collaborate with talented professionals from diverse backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Market analysis and segmentation skills
- Strategic thinking and planning abilities
- Project management and stakeholder collaboration
- Customer innovation and business opportunity identification
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your market analysis and customer innovation experience
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Demonstrate your understanding of Roquette's products and services, as well as the company's mission and values
ATS Keywords: Market analysis, segmentation, customer innovation, business opportunity identification, marketing strategy, campaign management, project management, stakeholder collaboration, Roquette, plant-based ingredients, pharmaceutical excipients
ASSUMPTION: Roquette's application process is designed to assess candidates' skills and cultural fit, with a focus on market analysis and customer innovation experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Responsibility and sustainability
- Performance and results-driven
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- Do you have experience in market segment analysis and customer innovation?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you results-driven and focused on achieving high performance?
ASSUMPTION: Candidates who align with Roquette's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Meeting ambitious business growth targets
ASSUMPTION: These challenges are inherent to the role and require strong project management, stakeholder collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on market segment analysis and customer innovation
- Roquette's global presence and industry leadership offer unique opportunities for career growth and development
- This role is well-suited for candidates with experience in market segment analysis and a strong strategic mindset
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and stakeholder management, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive market segment analysis and strategy for a new product launch
- Leading a cross-functional team to execute a marketing campaign, from planning to execution and evaluation
- Identifying and pursuing business opportunities through customer innovation and BOP reviews
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the Marketing Manager role at Roquette.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision and growth plans for the marketing department?
- How does this role fit into the company's overall marketing strategy and organization?
- What are the key priorities for this role in the first 90 days?
- How does Roquette support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Roquette's marketing department and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your market analysis and customer innovation experience
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Demonstrate your understanding of Roquette's products and services, as well as the company's mission and values
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
