Marketing Manager

**📌 Core Information** 🔹 **Job Title:** Marketing Manager 🔹 **Company:** Hangar 24 Brewery 🔹 **Location:** Mentone, California 🔹 **Job Type:** Full-Time, Hybrid 🔹 **Category:** Marketing 🔹 **Date Posted:** July 30, 2025 🔹 **Experience Level:** 5-10 years **🚀 Job Overview** Key aspects of this role include: - Developing and executing marketing campaigns for both the restaurants and the beer brand - Collaborating with restaurant managers, sales reps, and designers to create effective campaigns - Analyzing campaign performance and adjusting strategies based on data and feedback - Managing local social media presence and creating engaging content - Writing signage, menus, and other marketing materials that reflect the brand's voice and values - Coordinating events and activations to drive foot traffic, loyalty, and sales **ASSUMPTION:** This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a strong understanding of both the restaurant and beer industries. **📋 Key Responsibilities** ✅ **Restaurant & Taproom Marketing:** - Plan and execute local campaigns to drive foot traffic, promote events, and increase loyalty program signups - Run loyalty, email, and SMS marketing using guest communication tools and point of sale systems - Partner with GMs to execute beer dinners, car shows, fly-ins, trivia nights, live music, and LTOs - Manage local social media for each location using major digital platforms - Write signage, menus, chalkboards, and in-store messaging that’s clear, bold, and on-brand - Pull guest feedback from review and survey platforms to improve operations and campaigns - Own and evolve the entertainment calendar with weekly meetings, pre-promotion, and post-event analysis ✅ **Beer Brand Marketing (Distribution & Retail):** - Create sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers, etc.) - Coordinate launches for core beers and seasonals across email, social, and distributor channels - Write packaging copy that reflects the brand's values and inspires shelf appeal - Manage brand voice across digital, print, POS, and retailer communication - Support off-site events and activations (festivals, tastings, retailer events) - Oversee production of point-of-sale materials for grocery, on-premise, and independent accounts **ASSUMPTION:** The ideal candidate will have experience in both restaurant and beer brand marketing, with a strong understanding of the unique challenges and opportunities in each area. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) **Experience:** - 5+ years of marketing experience in restaurants, CPG, or hospitality **Required Skills:** - Strong writing and communication skills - Proven ability to plan, launch, test, and optimize campaigns - Comfortable working with restaurant managers, sales reps, and designers - Analytical skills to evaluate campaign performance and adjust strategies - Strong design eye and ability to create or direct content - Passion for faith, freedom, good food, great beer, and real community - Problem-solving skills and a practical approach to untangling challenges - Ability to prioritize tasks and manage time effectively - Creativity in developing new ideas for events, activations, and local engagement **Preferred Skills:** - Experience with survey or reputation management tools - Launch experience for food or beverage products - Event planning and execution experience (beer dinners, fly-ins, etc.) - Photo/video content shoot management experience - Familiarity with chain retail, convenience, or grocery beer marketing **ASSUMPTION:** Candidates with a background in both restaurant and beer brand marketing will have a competitive advantage in this role. **💰 Compensation & Benefits** **Salary Range:** $70,000 - $120,000 per year **Benefits:** - Health Benefits - Bonus Eligible - Beer & Meal Perks **Working Hours:** Full-time, hybrid schedule with up to 25% travel **ASSUMPTION:** The salary range provided is based on industry standards for a marketing manager role in the food and beverage industry. However, the final salary offer may vary depending on the candidate's experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Food and Beverage Services **Company Size:** 51-200 employees **Founded:** 2008 **Company Description:** Hangar 24 Craft Brewery was founded in 2008 across from the Redlands, California airport. Widely known for our flagship beer, Orange Wheat, the brewery takes its name from the hangar in which Founder and Master Brewer Ben Cook and his fellow pilots would meet up with family and friends for a day of flying. Afterwards they would share stories, barbecue, play music and enjoy Ben’s latest batch of homebrews. Hangar 24 Craft Brewery embodies that spirit: good beer, a love of flying and the pure enjoyment of being among good friends. **Company Specialties:** - Craft Brewing - Restaurant Operations - Event Planning - Brand Management **Company Website:** http://www.hangar24brewing.com **ASSUMPTION:** Hangar 24 Brewery is a well-established craft brewery and restaurant group with a strong focus on community and customer experience. The company's unique culture and values make it an attractive place to work for individuals who share their passion for craft beer, good food, and community. **📊 Role Analysis** **Career Level:** Mid-career (5-10 years of experience) **Reporting Structure:** - The Marketing Manager will report directly to the Director of Marketing or a similar role. - This role may oversee junior marketing team members or external vendors and agencies. **Work Arrangement:** Hybrid (on-site and remote work) **Growth Opportunities:** - With the company's continued expansion, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role. - The ideal candidate will be proactive in seeking out new challenges and growth opportunities. **ASSUMPTION:** The Marketing Manager role at Hangar 24 Brewery offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success. The ideal candidate will be a self-starter with a strong entrepreneurial spirit and a passion for driving results. **🌍 Location & Work Environment** **Office Type:** Hybrid (on-site and remote work) **Office Location(s):** - Corporate Headquarters - Mentone, CA - Redlands, CA - Orange County, CA - Lake Havasu, AZ **Geographic Context:** - Mentone is a small city located in the San Bernardino Mountains, approximately 60 miles east of Los Angeles. - The area offers a mix of urban and rural living, with easy access to outdoor recreation and a lower cost of living compared to Los Angeles. **Work Schedule:** - The Marketing Manager will work a full-time hybrid schedule, with up to 25% travel required to visit the various locations and attend events. - The ideal candidate will be comfortable with a flexible work schedule and occasional travel. **ASSUMPTION:** The Marketing Manager role at Hangar 24 Brewery requires a high degree of flexibility and adaptability, as the ideal candidate will need to balance on-site and remote work, as well as travel to various locations. **💼 Interview & Application Insights** **Typical Process:** 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with key stakeholders 5. Background check and offer **Key Assessment Areas:** - Marketing campaign planning and execution - Analytical skills and data-driven decision-making - Written and verbal communication skills - Cultural fit and alignment with company values **Application Tips:** - Tailor your resume and cover letter to highlight your relevant marketing experience and how you can contribute to the company's success. - Showcase your understanding of the restaurant and beer industries, as well as your passion for craft beer and community. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with a diverse team. **ATS Keywords:** Marketing, Campaign Management, Social Media, Email Marketing, Content Creation, Data Analysis, Event Planning, Brand Management, Communication, Problem Solving, Creativity, Project Management, Loyalty Programs, Customer Engagement, Graphic Design, Sales Tools **ASSUMPTION:** The interview process for the Marketing Manager role at Hangar 24 Brewery will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit. The ideal candidate will be able to demonstrate their ability to develop and execute effective marketing campaigns, as well as their passion for the company's mission and values. **🛠️ Tools & Technologies** - Point of sale and loyalty systems (e.g., Toast, Square) - Email and SMS platforms (e.g., Mailchimp, Klaviyo) - Social media management tools (e.g., Hootsuite, Buffer) - Online review and feedback platforms (e.g., Yelp, Google Reviews) - Internal docs, slides, and file sharing (e.g., Google Drive, Microsoft Office) - Graphic design and content creation platforms (e.g., Canva, Adobe Creative Suite) - Basic project management tools (e.g., Asana, Trello) **ASSUMPTION:** The Marketing Manager will be expected to have experience with a variety of marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed. **👔 Cultural Fit Considerations** **Company Values:** - Truth: Hangar 24 values transparency, honesty, and authenticity in all aspects of the business. - Grit: The company appreciates hard work, dedication, and a strong work ethic. - Community: Hangar 24 fosters a sense of belonging and connection among employees, customers, and the broader community. - Craft: The company is committed to producing high-quality, handcrafted beer and creating memorable experiences for its customers. **Work Style:** - The ideal candidate will be a self-starter with a strong entrepreneurial spirit and a passion for driving results. - They will be comfortable working in a fast-paced, dynamic environment and collaborating with a diverse team of individuals. - The Marketing Manager will need to be adaptable, resourceful, and able to manage multiple projects simultaneously. **Self-Assessment Questions:** 1. How do you align with Hangar 24's core values, particularly 'Truth' and 'Community'? 2. Describe a time when you had to adapt to a significant change or challenge in a marketing campaign. How did you handle it, and what was the outcome? 3. How do you approach building and maintaining relationships with key stakeholders, such as restaurant managers, sales reps, and designers? **ASSUMPTION:** The ideal candidate for the Marketing Manager role at Hangar 24 Brewery will be someone who shares the company's passion for craft beer, community, and authenticity. They will be able to demonstrate their alignment with the company's values and their ability to thrive in a dynamic, collaborative work environment. **⚠️ Potential Challenges** 1. **Industry-specific challenges:** The beer industry is highly competitive, and the Marketing Manager will need to stay up-to-date with market trends and consumer preferences to develop effective campaigns. 2. **Budget constraints:** The Marketing Manager will need to allocate resources effectively and make data-driven decisions to maximize the impact of marketing efforts within the available budget. 3. **Work-life balance:** The hybrid work arrangement and occasional travel may present challenges in maintaining a healthy work-life balance. The ideal candidate will be able to manage their time effectively and prioritize their responsibilities accordingly. **ASSUMPTION:** The Marketing Manager role at Hangar 24 Brewery offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success. However, the ideal candidate will need to be aware of the potential challenges and be prepared to navigate them effectively. **📈 Similar Roles Comparison** 1. **Marketing Manager (Restaurant Chain):** This role focuses more on driving foot traffic and customer engagement for individual restaurant locations, with less emphasis on beer brand marketing and distribution. 2. **Marketing Manager (Beer Brand):** This role focuses primarily on promoting the beer brand to retailers and consumers, with less emphasis on restaurant marketing and customer engagement. 3. **Marketing Director (Craft Brewery):** This role may oversee the Marketing Manager and provide strategic direction for both restaurant and beer brand marketing efforts. However, it may have less hands-on involvement in day-to-day campaign execution. **ASSUMPTION:** The Marketing Manager role at Hangar 24 Brewery is unique in its requirement for a well-rounded marketing professional with experience in both restaurant and beer brand marketing. The ideal candidate will be able to balance the strategic and tactical aspects of the role, as well as adapt to the specific needs of the company and its various locations. **📝 Sample Projects** 1. **Restaurant Marketing Campaign:** Develop and execute a local campaign to drive foot traffic and promote an upcoming beer dinner event, including social media content, email marketing, and in-store signage. 2. **Beer Brand Launch:** Coordinate the launch of a new seasonal beer across email, social media, and distributor channels, including the creation of sales tools and packaging copy. 3. **Customer Engagement Initiative:** Implement a loyalty program to encourage repeat visits and reward customers for their patronage, including the development of targeted email campaigns and SMS promotions. **ASSUMPTION:** The Marketing Manager will be expected to develop and execute a wide range of marketing projects, from local restaurant campaigns to national beer brand launches. The ideal candidate will be able to demonstrate their ability to adapt to the unique needs of each project and deliver results that drive growth and engagement. **❓ Key Questions to Ask During Interview** 1. **Role Responsibilities:** Can you describe the day-to-day responsibilities of the Marketing Manager role and how they may evolve over time? 2. **Team Structure:** How does the Marketing Manager role fit into the overall organizational structure, and who will the ideal candidate be working with on a daily basis? 3. **Marketing Strategy:** What are the company's long-term marketing goals, and how does the Marketing Manager role contribute to achieving them? 4. **Budget and Resources:** What is the annual marketing budget, and how will the Marketing Manager be expected to allocate resources effectively across various channels and campaigns? 5. **Growth Opportunities:** What opportunities exist for the Marketing Manager to grow within the role or take on additional responsibilities as the company expands? **ASSUMPTION:** The ideal candidate for the Marketing Manager role at Hangar 24 Brewery will be proactive in seeking out information and insights to help them succeed in the role. They will be prepared to ask thoughtful questions that demonstrate their interest in the company and their commitment to driving results. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through the provided link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=368992&clientkey=CAB3B6CC3904246998DC9ACFF2BC35F1 2. Tailor your resume and cover letter to highlight your relevant marketing experience and how you can contribute to the company's success. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with a diverse team. 4. Research the company and its values to demonstrate your understanding of the business and your alignment with its mission. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.