📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Visa
🔹 Location: Cocody Abidjan, Côte d'Ivoire
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (expectation of days in office to be confirmed)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans for Central & Western Francophone Africa (CWFA) region
- Managing multi-channel marketing campaigns and ensuring brand consistency
- Collaborating with cross-functional teams and stakeholders to drive business growth
- Providing market insights and recommendations to regional teams
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the CWFA markets to succeed.
📋 Key Responsibilities
✅ Developing and executing integrated annual and quarterly marketing plans for the CWFA region
✅ Identifying local market opportunities and insights to inform marketing strategy
✅ Designing, localizing, and implementing multi-channel campaigns
✅ Managing the end-to-end execution of marketing initiatives
✅ Collaborating with country managers, product, sales, and client teams to develop joint marketing activities with key clients and partners
✅ Managing relationships with external agencies, vendors, and strategic partners
✅ Ensuring all marketing activities are consistent with Visa's brand guidelines and voice
✅ Driving brand visibility and preference in the CWFA markets
✅ Managing and optimizing the regional marketing budget
✅ Tracking, analyzing, and reporting on campaign performance and ROI
✅ Monitoring market trends, competitor activities, and consumer behaviors to inform marketing activities
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to work independently in a fast-paced, matrixed environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 8+ years of marketing experience with increasing responsibility, including at least 3 years in a regional or multi-market role
Required Skills:
- Proven experience managing integrated marketing campaigns
- Strong understanding of the CWFA markets and consumer landscape
- Fluency in French and English (written and spoken), proficiency in other local languages is a plus
- Excellent project management, communication, and stakeholder engagement skills
- Data-driven approach, with strong analytical and reporting capabilities
- Ability to work independently, prioritize, and thrive in a fast-paced, matrixed environment
Preferred Skills:
- Experience in financial services, payments, fintech, or FMCG
- Proven ability to drive business growth through marketing initiatives
ASSUMPTION: Candidates with experience in the payments industry or relevant transferable skills may be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing managers with 5-10 years of experience in the payments industry in the Côte d'Ivoire region.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with a hybrid work arrangement (expectation of days in office to be confirmed)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large corporation with over 28,000 employees worldwide. Working at Visa offers opportunities to collaborate with diverse teams and make a global impact.
Founded: Visa was founded in 1958 and has since grown to become one of the most recognized and trusted brands in the payments industry.
Company Description:
- Visa is a global payments technology company that enables fast, secure, and reliable digital payments
- The company connects consumers, merchants, financial institutions, and government entities, facilitating transactions worth over $13 trillion annually
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
Company Specialties:
- Global payments technology
- Digital payments innovation
- Financial inclusion
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on high-impact projects and gain exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within Visa's marketing organization.
Reporting Structure: The Marketing Manager will report to the Head of Marketing for the Central & Western Francophone Africa region and collaborate with cross-functional teams across Visa's global organization.
Work Arrangement: This is a hybrid position, with an expectation of days in office to be confirmed by the hiring manager.
Growth Opportunities:
- Progression to senior marketing roles within Visa's global organization
- Expansion of responsibilities to include additional markets or product lines
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Visa's marketing organization.
🌍 Location & Work Environment
Office Type: Visa's Cocody Abidjan office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Cocody Abidjan, Côte d'Ivoire
Geographic Context:
- Cocody Abidjan is the largest city in Côte d'Ivoire and a major economic hub in West Africa
- The city offers a vibrant cultural scene, with numerous restaurants, museums, and entertainment options
- Côte d'Ivoire is known for its diverse ecosystems, including rainforests, savannas, and coastal regions
Work Schedule: Full-time position with a hybrid work arrangement (expectation of days in office to be confirmed)
ASSUMPTION: The hybrid work arrangement offers applicants the flexibility to balance work and personal responsibilities while maintaining a strong connection to Visa's office culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final round interview with the Head of Marketing for the Central & Western Francophone Africa region
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Stakeholder engagement and collaboration
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Visa's business and the Central & Western Francophone Africa region to demonstrate your understanding of the market
ATS Keywords: Marketing strategy, campaign management, stakeholder engagement, data analysis, market research, brand advocacy, budget management, regional marketing, Central & Western Francophone Africa
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and ability to drive business growth through marketing initiatives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through marketing initiatives?
- Are you comfortable working in a matrixed, global organization with diverse stakeholders?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Applicants should assess their cultural fit with Visa's values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Managing marketing activities across multiple markets with varying consumer behaviors and preferences
- Collaborating effectively with diverse stakeholders, including internal teams and external partners
- Adapting to a hybrid work arrangement and maintaining a strong connection to Visa's office culture
- Balancing the strategic and tactical aspects of marketing management
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic, global marketing role.
📈 Similar Roles Comparison
- Compared to regional marketing manager roles in other industries, this position offers a unique focus on the payments industry and Visa's global brand
- Marketing managers in other regions may have different market dynamics and consumer behaviors to consider
- Career progression in marketing at Visa may include opportunities to expand responsibilities or move into different product lines or regions
ASSUMPTION: Applicants should research similar roles in the payments industry and consider the unique aspects of this opportunity at Visa.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive card transaction growth in a specific market
- Conducting market research to identify consumer preferences and trends in the Central & Western Francophone Africa region
- Managing relationships with key clients and partners to support their business development and drive card transaction growth
ASSUMPTION: Applicants should prepare examples of relevant marketing projects they've worked on and the results they achieved.
❓ Key Questions to Ask During Interview
- How does this role fit into Visa's global marketing strategy for the Central & Western Francophone Africa region?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its marketing managers?
- What are the most challenging aspects of working in a hybrid role at Visa?
- How does Visa measure the success of its marketing initiatives, and how will my performance be evaluated?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and Visa's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Visa's business and the Central & Western Francophone Africa region to demonstrate your understanding of the market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
