Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Zentiva

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for managed products
• Managing products throughout their life cycle
• Translating approved product strategy into actionable guidelines for the sales force
• Conducting ongoing market analysis and developing marketing plans
• Managing the allocated Advertising & Promotion (A&P) budget
• Ensuring compliance with global and local regulations
• Developing the communication strategy and content creation for Social Networks
• Managing the external communication agenda in articulation with the Headquarters

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities. The ideal candidate will have a proven track record in pharmaceutical marketing and a deep understanding of the industry.

📋 Key Responsibilities

✅ Managing the product portfolio in the respective markets

• Develop and implement marketing strategies for managed products
• Manage products throughout their life cycle, identifying and leveraging opportunities for portfolio expansion
• Translate the approved product strategy and marketing plan into actionable guidelines for the sales force
• Ensure the availability of the managed product portfolio, in close cooperation with the Supply Chain department
• Prepare promotional materials and determine their appropriate use for the relevant field force
• Conduct ongoing market analysis, including trends, prescribing behaviors, sales, and inventory levels
• Develop short- and long-term marketing plans aligned with strategic objectives
• Manage the allocated Advertising & Promotion (A&P) budget
• Assess the medical and marketing knowledge of the sales force team following training sessions, and provide additional business-related guidance when necessary
• Oversee the commissioning of purchased services by coordinating with the appropriate marketing and sales specialists
• Contribute to the sales budgets in accordance with the financial planning calendar
• Manage product pricing policies in alignment with market dynamics and strategic positioning
• Collaborate with the Market Access team to develop and implement reimbursement strategies that support product goals
• Establish, maintain, and strengthen relationships with Key Opinion Leaders (KOLs)
• Ensure compliance with global and local regulations (pharmaceutical industry code, HSE, Compliance, etc.)

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong interpersonal and communication skills to work effectively with various teams and stakeholders.

✅ External communication

• Develop the communication strategy and content creation for Social Networks – Linkedin, Facebook, Instagram
• Articulate and manage the relationship with Media, Communication partners, and creative agencies
• Manage the external communication agenda in articulation with the Headquarters

ASSUMPTION: This role requires a strong understanding of digital marketing and social media platforms to effectively communicate the company's message and engage with target audiences.

🎯 Required Qualifications

Education: Higher education, preferably in Marketing, Management, Economics, or related fields

Experience: Minimum of 5 years of experience in the pharmaceutical industry in Sales, Medical, or Marketing roles. Previous experience in Gx and OTC Marketing Management, Digital Strategy, and Media

Required Skills:

• Fluency in Spanish and English. Knowledge of Portuguese is a plus
• Results orientation
• Analytical ability to interpret complex business models
• Innovation in order to propose different points of view and solutions to the team, favoring a context in which new ideas can arise
• Excellent interpersonal and communication skills
• Relationship-building and influencing capabilities
• Creativity and innovation mindset
• Ability to conduct training sessions and effectively transfer knowledge

Preferred Skills:

• Knowledge of the pharmaceutical industry and its regulations
• Experience in market access and reimbursement strategies
• Familiarity with market research and data analysis tools

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the pharmaceutical industry in Spain)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Zentiva products
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zentiva operates in the competitive pharmaceutical manufacturing industry, focusing on generics and OTC products. The company is a Pan-European platform with a strong presence in Spain.

Company Size: Zentiva has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: Zentiva was founded in 1488, making it one of the oldest pharmaceutical companies in Europe. The company has a rich history and a strong reputation in the industry.

Company Description:

• Zentiva is a Pan-European platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe
• The company has 4 wholly owned manufacturing sites and a broad network of external manufacturing partners to ensure supply security
• Zentiva offers solutions in key therapeutical areas like Cardiology & Circulation, Diabetes, Oncology, Respiratory, CNS, and focuses on expanding its portfolio in self-care

Company Specialties:

• Generics and OTC

Company Website: www.zentiva.com

ASSUMPTION: Working at Zentiva offers applicants the opportunity to contribute to a company with a strong commitment to providing health and wellbeing for all generations, while also providing opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company's marketing department.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with the Sales, Medical, and Market Access teams.

Work Arrangement: This role is on-site, with the primary work location being the company's office in Madrid, Spain. Occasional travel may be required to attend industry events, conferences, or meetings with Key Opinion Leaders.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional therapeutic areas or product portfolios
• Opportunities to work on cross-functional projects or initiatives, gaining exposure to other areas of the business

ASSUMPTION: Successful candidates in this role will have a strong desire to learn and grow within the pharmaceutical industry, with a focus on marketing and external communications.

🌍 Location & Work Environment

Office Type: Zentiva's Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and a high quality of life
• The city is home to a diverse and multicultural population, providing a dynamic and inclusive work environment
• Madrid is a major hub for the pharmaceutical industry in Europe, offering ample opportunities for networking and professional development

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM. However, the role may require occasional overtime or flexible working hours to meet project deadlines or attend industry events.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to adapt to the occasional demands of a fast-paced, dynamic work setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing and product management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Zentiva's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with market research, data analysis, and marketing strategy development
• Demonstrate your understanding of the pharmaceutical industry and its regulations
• Showcase your creativity and innovation mindset through examples of successful marketing campaigns or projects

ATS Keywords: Marketing, Pharmaceuticals, Product Management, Market Research, Data Analysis, Strategic Planning, External Communications, Social Media, Brand Management, Sales, Medical Knowledge, Reimbursement Strategies

ASSUMPTION: Applicants should be prepared to provide specific examples and case studies that demonstrate their skills and experience in the areas outlined above.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Applicants should have a strong working knowledge of Microsoft Office Suite and be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to change
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong commitment to patient-centricity and a passion for improving healthcare outcomes?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you committed to delivering high-quality work and continuously seeking opportunities for professional growth and development?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Zentiva's company values and work environment to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a diverse product portfolio with varying life cycle stages
• Navigating the complex and evolving regulatory landscape of the pharmaceutical industry
• Balancing the demands of multiple stakeholders, including sales teams, medical affairs, market access, and headquarters
• Adapting to the occasional demands of a fast-paced, dynamic work environment

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Product Manager in the pharmaceutical industry, with a focus on external communications and digital strategy
• Unlike other marketing roles, this position requires a strong understanding of the pharmaceutical industry and its regulations
• Career progression in this role may lead to senior marketing or general management positions within the company

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how their skills and experience align with the specific requirements of the position.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research to identify trends and opportunities in the therapeutic area and developing a strategic plan to capitalize on these insights
• Managing the product launch of a new OTC product, including the development of promotional materials, pricing strategy, and sales force training

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their achievements and the impact they made in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Zentiva support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Zentiva approach innovation and staying competitive in the pharmaceutical industry?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Applicants should use these questions to gain a deeper understanding of the role, the team, and the company culture, and to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Zentiva careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Zentiva's company values, mission, and recent news
• Be ready to discuss your experience with market research, data analysis, and marketing strategy development
• Follow up with the HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.