🔹 Job Title: Marketing Manager
🔹 Company: Pencor Services
🔹 Location: Palmerton, Pennsylvania
🔹 Job Type: Hybrid (WFH 3-day Flex Shift: Monday-Friday, 8AM-5PM)
🔹 Category: Marketing & Sales
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid remote option
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. Successful candidates will have a strong background in marketing and sales, with a proven track record of driving results.
✅ Develop and present strategic marketing roadmaps to leadership, then implement, measure, and report on performance
✅ Gather, analyze, and interpret marketing performance data, creating actionable insights and trends
✅ Review pricing, offer strategy, and consider customer acquisition targets, geographic diversity, sales channels, and competition
✅ Oversee all advertising placement and manage marketing automation tools and platforms
✅ Analyze digital marketing efforts and recommend relevant content/promotional offers
✅ Identify ways to optimize the customer's online experience
✅ Work cross-functionally to launch new products/services successfully
✅ Analyze subscriber activity to understand drivers of growth and customer churn, and develop strategies to address
✅ Create and execute business strategies to identify new residential and commercial opportunities
✅ Implement data-driven approaches to optimize marketing campaigns and drive customer acquisition and retention
✅ Create sales/incentive programs to drive results with the team
✅ Support the development of a cohesive brand strategy that differentiates the company in the marketplace
✅ Audit customer contact points and ensure an easy and pleasant buying experience
✅ Partner cross-functionally to review customer feedback and look for improvement opportunities
✅ Monitor SEO efforts, assess trends and changes, and collaborate with the creative team on any suggested messaging/creative changes
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. Successful candidates will have a strong background in marketing and sales, with a proven track record of driving results.
Education: College degree with emphasis in Marketing or Business
Experience: Minimum 5 years of experience working in Marketing & Sales with demonstrated results of successful marketing strategies and growth
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with additional language proficiency may have an advantage in this role, given the company's focus on customer acquisition and retention in a competitive market.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the broadband industry in Pennsylvania)
Benefits:
Working Hours: Monday-Friday, 8AM-5PM (with a 3-day work-from-home flex shift option)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the broadband industry in Pennsylvania. Actual compensation may vary based on factors such as the candidate's specific qualifications and the company's performance.
Industry: Broadcast Media Production and Distribution
Company Size: 501-1,000 employees (Large company with established infrastructure and resources)
Founded: Privately held company with a long history in the media industry
Company Description:
Company Specialties:
Company Website: http://www.pencor.com
ASSUMPTION: Pencor Services is a well-established company in the broadcast media industry, with a strong focus on broadband and internet services. This role offers the opportunity to work in a large organization with extensive resources and a competitive market presence.
Career Level: Mid-level to senior marketing role, with the potential for growth and advancement
Reporting Structure: Reports directly to the leadership team, with cross-functional collaboration with various departments
Work Arrangement: Hybrid (WFH 3-day Flex Shift: Monday-Friday, 8AM-5PM)
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and focus on customer acquisition and retention in a competitive market.
Office Type: Corporate office environment with a hybrid remote work option
Office Location(s): Palmerton, Pennsylvania
Geographic Context:
Work Schedule: Monday-Friday, 8AM-5PM (with a 3-day work-from-home flex shift option)
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Sales, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Customer Acquisition, Customer Retention, Broadband, Internet Services, Telecommunications, Cable Services
ASSUMPTION: The application process for this role is likely to be competitive, given the company's size and the high demand for marketing and sales talent in the broadband industry. Applicants should tailor their application materials to highlight their relevant skills and experiences and demonstrate their fit with the company's culture and values.
ASSUMPTION: The specific marketing automation, CRM, data analysis, and project management tools used by the company may vary, but candidates with experience in these types of tools will be at an advantage.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as a proven track record of driving results in a data-driven and collaborative environment, will be most successful in this role.
ASSUMPTION: These challenges are common to marketing and sales roles in competitive industries, and successful candidates will have experience navigating similar challenges and driving results in dynamic environments.
ASSUMPTION: Candidates with experience in marketing and sales roles in the broadband industry, as well as a strong background in data analysis and strategic thinking, will be well-positioned to succeed in this role.
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, as well as the opportunity to work on high-impact initiatives that drive business results.
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and company culture with their own skills, experiences, and career goals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.