Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: Northwoods 🔹 Location: Dublin, Ohio (Hybrid) 🔹 Job Type: Hybrid (3 days/week in office) 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🚀 Job Overview Key aspects of this role include: 1. Project Coordination: Lead day-to-day project coordination and workflow management across the marketing team to ensure deadlines are met and deliverables are aligned. 2. Brand Management: Oversee brand design and visual asset development, ensuring all external-facing content meets brand standards and is up to date. 3. Strategic Marketing: Collaborate with sales, internal departments, and leadership to develop and execute integrated marketing strategies that support business goals. 4. Vendor Management: Build and maintain strong relationships with external vendors, holding them accountable to performance metrics and deadlines. 5. Performance Tracking: Develop, track, and report on marketing performance metrics to inform ongoing optimization. 6. Social Media Management: Oversee and execute the company’s social media strategy, including content planning, publishing, engagement, and analytics. 7. SEO & Listing Management: Oversee and measure the company’s digital footprint, including SEO, listing management, and reviews. ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and deadlines simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record in marketing strategy, project management, and vendor management. 📋 Key Responsibilities 🔹 Project Coordination: - Lead day-to-day project coordination and workflow management across the marketing team. - Ensure deadlines are met and deliverables are aligned across stakeholders. 🔹 Brand Management: - Own brand design and visual asset development. - Ensure all external-facing content meets brand standards and is up to date. 🔹 Strategic Marketing: - Collaborate with sales, internal departments, and leadership to develop and execute integrated marketing strategies that support business goals. 🔹 Vendor Management: - Build and maintain strong relationships with external vendors. - Hold vendors accountable to performance metrics and deadlines. 🔹 Performance Tracking: - Develop, track, and report on marketing performance metrics to inform ongoing optimization. 🔹 Social Media Management: - Oversee and execute the company’s social media strategy, including content planning, publishing, engagement, and analytics. 🔹 SEO & Listing Management: - Oversee and measure the company’s digital footprint, including SEO, listing management, and reviews. ASSUMPTION: This role requires a strong understanding of marketing tactics, excellent communication skills, and the ability to work effectively with various stakeholders, including vendors and internal departments. 🎯 Required Qualifications Education: - Bachelor’s degree or equivalent experience Experience: - 5+ years of experience in a generalist marketing role with demonstrated success across strategy, execution, and design - Must have and maintain a valid driver's license, reliable transportation, and full coverage auto insurance - Must be authorized to work in the U.S. Required Skills: - Proficiency in Microsoft Office Suite, Microsoft Teams, and creative tools (e.g., Adobe Creative Suite, Canva, InDesign) - Experience managing social media platforms and tools (e.g., LinkedIn, Facebook, Hubspot) - Strong project management and organizational skills; experience with tools like Trello or Monday.com a plus - Proven ability to collaborate cross-functionally and manage external vendor relationships - Results-driven mindset with a strong understanding of how to measure marketing effectiveness Preferred Qualifications: - Experience supporting or managing event marketing 💰 Compensation & Benefits Salary Range: $70,000 - $90,000 (Estimated, based on industry standards for role, experience level, and location) Benefits: - Medical, dental, and vision insurance with an H.S.A. option - Short- and long-term disability - Company paid basic life insurance - 401(k) with 3.5% company match and immediate vesting - Free financial education and consultation - Wellness program that helps you earn lower premiums - Robust EAP program that includes free therapy sessions, lifestyle coaching, legal/ID theft services, and more - 12 weeks fully paid parental leave - Up to $5,000 adoption fee reimbursement - $500 wellness reimbursement after 60 days of employment - Generous PTO policy and 10 company paid holidays - Company paid cell phone plan ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the Columbus, Ohio area. The actual salary may vary based on the candidate's experience and qualifications. 📊 Applicant Insights 🔍 Company Context Industry: Human Services & Social Services Company Size: 51-200 employees Founded: 1999 Headquarters: Dublin, Ohio Description: Northwoods makes software solutions that improve the quality of life of case managers and social workers in the Health and Human Services (HHS) field. Recognized as one of Columbus’ top places to work, working at Northwoods means being part of a team that’s passionate about making an impact on the lives of HHS professionals and the families they serve. Specialties: Human Services, Social Services, Child Welfare, Adult & Aging, Economic Assistance, Child Support, Case Discovery, Mobility, Content Management, Document Management, Client Flow Management, Business Process Improvement, IT Service Delivery, IT Modernization, and Next-Generation Technology Website: 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Director of Marketing Work Arrangement: Hybrid (3 days/week in office) Growth Opportunities: - Potential to grow into a leadership role as the company expands its marketing team. - Opportunities to gain experience in various aspects of marketing, including strategy, project management, and vendor management. ASSUMPTION: This role is ideal for a motivated and organized marketing professional looking to grow their career in a fast-paced, dynamic environment. The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. 🌍 Location & Work Environment Office Type: Hybrid (3 days/week in office) Office Location(s): 5200 Rings Rd, Dublin, Ohio 43017, US Geographic Context: - Dublin, Ohio is a suburb of Columbus, with a population of approximately 47,000 people. - The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options. - The office is located near major highways, providing convenient commuting options. Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for the hybrid work arrangement) ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work, providing flexibility for employees to manage their personal and professional responsibilities. 🛠 Cultural Fit Considerations Company Values: 1. Curiosity – Willing to test assumptions, courage to ask questions, and active listening. 2. Community – Helping and mentoring each other, celebrating diversity and acknowledging team members’ contributions. 3. Resourcefulness – Willing to try and fail. Asking for help and trusting the expertise of our team. 4. Stewardship – Safeguarding Northwoods’ values, culture, mission, and resources. Work Style: - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration. - Results-driven, with a focus on continuous improvement and optimization. - Flexible and adaptable, with a willingness to take on new challenges and learn from failures. Self-Assessment Questions: 1. How do you align with Northwoods’ values, particularly in terms of curiosity and resourcefulness? 2. How do you approach cross-functional collaboration and working with diverse teams? 3. How do you handle challenges and setbacks, and what steps do you take to learn from them? 🛠 Potential Challenges 1. Work-Life Balance: The hybrid work arrangement may require careful time management to balance in-office collaboration and remote work responsibilities. 2. Fast-Paced Environment: The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and the ability to prioritize effectively. 3. Vendor Management: Building and maintaining strong relationships with external vendors may require frequent communication and negotiation, as well as the ability to hold vendors accountable to performance metrics and deadlines. 📈 Similar Roles Comparison 1. Marketing Manager vs. Marketing Coordinator: A Marketing Manager role typically involves more strategic decision-making, vendor management, and team leadership, while a Marketing Coordinator role focuses more on tactical execution and project support. 2. Industry-Specific Context: In the Human Services & Social Services industry, marketing efforts often focus on raising awareness, educating the public, and driving engagement with the organization's services. This role may require a strong understanding of the industry and its target audience. 📝 Sample Projects 1. Social Media Campaign: Develop and execute a social media campaign to raise awareness about a new service or program offered by the organization, including content creation, scheduling, and analytics. 2. Event Planning: Plan and coordinate an industry conference or webinar, including speaker outreach, logistics, and promotional materials. 3. Brand Refresh: Lead a brand refresh project, including market research, design updates, and implementation across various marketing channels. 💭 Interview Questions 1. Role-Specific: Can you describe a time when you had to manage multiple projects and deadlines simultaneously? How did you prioritize your tasks, and what was the outcome? 2. Teamwork: Can you provide an example of a time when you had to work collaboratively with a diverse team to achieve a common goal? What was the result, and what did you learn from the experience? 3. Problem-Solving: Can you walk me through a time when you faced a significant challenge in a marketing project? How did you approach the problem, and what steps did you take to resolve it? 4. Cultural Fit: How do you align with Northwoods’ values, particularly in terms of curiosity and resourcefulness? Can you provide an example of how you've demonstrated these values in a previous role? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://teamnorthwoods.bamboohr.com/careers/205). 2. Customize your resume to highlight relevant marketing skills and experiences, particularly those related to project management, vendor management, and social media management. 3. Prepare a cover letter that addresses your qualifications for the role and your enthusiasm for Northwoods’ mission and values. 4. If you have examples of your work, such as marketing campaigns or project case studies, include them in your application to showcase your skills and accomplishments. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.