Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Hollybush Garden Centre

🔹 Location: Wolverhampton, United Kingdom

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to promote products, services, and seasonal offers.
• Managing digital marketing campaigns, including social media, email marketing, website content, and online advertising.
• Creating engaging content for various marketing channels and planning in-store events.
• Conducting market research and analyzing customer data to identify trends and opportunities.
• Collaborating with suppliers, partners, and local media to enhance brand presence and promotional efforts.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and customer engagement.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy to promote products, services, and seasonal offers.

✅ Manage digital marketing campaigns, including social media, email marketing, website content, and online advertising.

✅ Create engaging content for social media platforms, newsletters, and promotional materials.

✅ Plan and oversee in-store events, workshops, and seasonal promotions to increase foot traffic and customer engagement.

✅ Conduct market research and analyze customer data to identify trends and opportunities.

✅ Collaborate with suppliers and partners to enhance brand presence and promotional efforts.

✅ Develop and maintain relationships with local media, influencers, and community organizations.

✅ Monitor marketing budgets, ensuring cost-effective strategies and ROI measurement.

✅ Track and report on key performance indicators (KPIs) to evaluate marketing effectiveness.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and performance analysis.

🎯 Required Qualifications

Education: Ideally a Degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience in a marketing role, preferably within the retail or horticulture industry.

Required Skills:

• Strong knowledge of digital marketing, including social media, SEO, and PPC advertising.
• Excellent communication and content creation skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Experience in event planning and customer engagement strategies.
• Proficiency in marketing tools such as Google Analytics, email marketing platforms, and design software (e.g., Canva, Adobe Suite).

Preferred Skills:

• Passion for gardening, plants, and outdoor living.

ASSUMPTION: Candidates with a background in retail or horticulture marketing may have an advantage, but strong digital marketing skills are essential.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a Marketing Manager role with 2-5 years of experience in the retail sector in the West Midlands.)

Benefits:

• Competitive salary.
• Staff discounts on garden centre products.
• Opportunities for professional growth and development.
• A friendly and supportive work environment.
• Free car parking.

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate events and promotions.

ASSUMPTION: The salary range is estimated based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hollybush Garden Centre operates in the retail industry, specializing in gardening and horticulture products.

Company Size: Hollybush Garden Centre is a family-owned business with 51-200 employees, offering a supportive work environment with opportunities for professional growth.

Founded: Hollybush Garden Centre was established in 1982 and has been serving the local community for over four decades.

Company Description:

• Hollybush Garden Centre is a family-owned business with a strong commitment to customer service and community engagement.
• The company occupies a 20-acre site and offers a wide range of gardening and outdoor living products, as well as in-store events and workshops.
• Hollybush Garden Centre is known for its friendly and supportive work environment, providing opportunities for professional growth and development.

Company Specialties:

• Retail gardening and horticulture products.
• In-store events and workshops.
• Community engagement and local partnerships.

Company Website: http://www.hollybush-garden.com/

ASSUMPTION: Hollybush Garden Centre's family-owned nature and commitment to community engagement may result in a strong company culture and employee satisfaction.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Manager with 2-5 years of experience, seeking to develop their skills in a retail environment.

Reporting Structure: The Marketing Manager will report directly to the company's management team and work closely with various departments to bring fresh ideas to life.

Work Arrangement: This is an on-site role, with flexible hours required to accommodate events and promotions. The role may involve occasional weekend work.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company.
• Expanding marketing skills and knowledge through on-the-job training and professional development opportunities.
• Gaining experience in event planning and customer engagement strategies within the retail sector.

ASSUMPTION: This role offers opportunities for professional growth and development within a supportive work environment.

🌍 Location & Work Environment

Office Type: The role is based at Hollybush Garden Centre's 20-acre site in Wolverhampton, United Kingdom.

Office Location(s): Warstone Road, Shareshill, England WV10 7, GB

Geographic Context:

• The garden centre is located in the West Midlands, with easy access to major transportation links.
• The local area offers a mix of urban and rural environments, with a strong gardening and outdoor living community.
• Wolverhampton has a population of approximately 250,000 people and is known for its cultural attractions and sporting facilities.

Work Schedule: Full-time, 40 hours per week, with flexible hours required to accommodate events and promotions. Occasional weekend work may be required.

ASSUMPTION: The garden centre's location in the West Midlands offers a mix of urban and rural environments, with a strong gardening and outdoor living community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening to discuss initial suitability for the role.
• Face-to-face interview with the company's management team to discuss the role in more detail and assess cultural fit.
• Second-stage interview or assessment, focusing on specific marketing skills and knowledge.
• Job offer and onboarding for successful candidates.

Key Assessment Areas:

• Digital marketing skills and knowledge, including social media, SEO, and PPC advertising.
• Communication and content creation skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Event planning and customer engagement strategies.
• Cultural fit and alignment with the company's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and customer engagement.
• Demonstrate your passion for gardening, plants, and outdoor living in your application materials.
• Prepare examples of your marketing campaigns, content, or events to showcase during the interview process.
• Research Hollybush Garden Centre and the local gardening community to show your enthusiasm for the role and understanding of the business.

ATS Keywords: Marketing Management, Digital Marketing, Content Creation, Event Planning, Customer Engagement, Market Research, SEO, PPC Advertising, Project Management, Analytical Skills, Design Software, Social Media, Email Marketing, Budget Management, Brand Loyalty

ASSUMPTION: The application process may involve multiple stages, with a focus on assessing the candidate's marketing skills, knowledge, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Design software (e.g., Canva, Adobe Suite)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and PPC advertising tools (e.g., Google Ads, SEMrush)

ASSUMPTION: The role may require proficiency in various marketing tools and technologies, with a focus on digital marketing and customer engagement.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Community engagement
• Family-owned values
• Supportive work environment

Work Style:

• Creative and innovative
• Results-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for gardening, plants, and outdoor living?
• Are you comfortable working in a fast-paced, customer-facing environment?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you adaptable and able to manage multiple projects simultaneously?

ASSUMPTION: Hollybush Garden Centre's family-owned nature and commitment to customer service and community engagement may result in a strong company culture and employee satisfaction.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Adapting to the unique requirements of a family-owned business in the retail sector.
• Balancing creative and analytical aspects of the role.
• Occasional weekend work to accommodate events and promotions.

ASSUMPTION: The role may present challenges related to managing multiple marketing channels, adapting to a family-owned business environment, and balancing creative and analytical aspects of the job.

📈 Similar Roles Comparison

• Marketing Manager roles in the retail sector may have a stronger focus on in-store promotions and customer engagement than those in other industries.
• Marketing Manager roles in the horticulture industry may require a specific interest or knowledge of gardening and plants.
• Marketing Manager roles in family-owned businesses may offer a supportive work environment with opportunities for professional growth and development.

ASSUMPTION: This role may differ from other Marketing Manager positions in its focus on the retail and horticulture sectors, as well as its family-owned business environment.

📝 Sample Projects

• Developing and executing a social media campaign to promote a seasonal event or product launch.
• Conducting market research to identify trends and opportunities in the local gardening community.
• Planning and overseeing an in-store event or workshop to engage customers and drive sales.

ASSUMPTION: Sample projects may involve a mix of creative and analytical tasks, with a focus on digital marketing and customer engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing team?
• What are the most challenging aspects of working in a family-owned business in the retail sector?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Interview questions should focus on the role's fit within the company's marketing strategy, professional development opportunities, and the unique challenges and benefits of working in a family-owned business in the retail sector.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and customer engagement.
• Prepare examples of your marketing campaigns, content, or events to showcase during the interview process.
• Research Hollybush Garden Centre and the local gardening community to show your enthusiasm for the role and understanding of the business.
• Follow up with the company within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.