Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Green Mountain Habitat for Humanity

🔹 Location: Williston, Vermont

🔹 Job Type: Full-time, On-site

🔹 Category: Non-profit Organizations

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for GMHFH's mission and ReStores
• Creating engaging content and graphics for various platforms
• Managing social media presence and paid digital advertising campaigns
• Analyzing campaign performance and reporting on KPIs
• Collaborating with cross-functional teams to drive organizational goals

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on digital marketing and storytelling.

📋 Key Responsibilities

✅ Strategize, design, and implement online and offline marketing tactics for organization-wide programming

✅ Produce marketing collateral and graphics for various channels

✅ Plan, promote, and execute affiliate and ReStore community events

✅ Prepare monthly presentations highlighting marketing results and proposals

✅ Create content, post, and manage social media platforms for both the affiliate and ReStore channels

✅ Implement and monitor paid digital advertising campaigns

✅ Maintain, update, and help design the organization's website

✅ Track, analyze, and report on KPIs and campaign status to stakeholders

✅ Manage marketing budgets and media buys

✅ Take high-quality, on-brand photos for use in print and digital media

✅ Drive marketing communications related to the organization's strategic plan

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 2-4 years of marketing or relevant experience

Required Skills:

• Excellent written and verbal communication skills
• Proven experience creating content, managing, and advertising on social media
• Experience setting up and optimizing Google and Microsoft ad campaigns
• Proven graphic design skills and competence with Canva and/or Adobe Creative Suite
• Basic HTML, website design, and management skills
• E-mail marketing and copywriting experience
• Narrative creation experience
• Proficiency with MS Office Suite: Outlook, Word, and Excel
• Ability to work well in a team environment and meet deadlines

Preferred Skills:

• Experience managing Google ad grants
• Knowledge of MailChimp, Bloomerang/Kindful, or similar email marketing platforms
• Familiarity with WordPress/FireSpring

ASSUMPTION: Candidates with experience in the non-profit sector or affordable housing industry may have an advantage.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, dependent on relevant skills and experience

Benefits:

• Health Reimbursement Plan (up to $6,350 annually)
• Combined 200 hours of vacation and sick time
• Ten paid holidays
• 5% retirement match beginning after one year of successful employment
• 20% discount at Habitat Restores

Working Hours: Monday-Friday, with occasional evenings and weekend days required

ASSUMPTION: The salary range provided is based on the organization's size and the role's requirements. Benefits are competitive for a non-profit organization of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on affordable housing and community development

Company Size: 11-50 employees, which means a close-knit work environment with opportunities for impact and growth

Founded: 1984, with a rich history of serving the Northwest Vermont community

Company Description:

• Driven by the vision that everyone needs a decent place to live, GMHFH builds homes, community, and hope in Chittenden, Franklin, Grand Isle, and Lamoille counties
• Partners with families and individuals to build safe, energy-efficient, and affordable homes
• Engages volunteers and donors to support affordable housing initiatives

Company Specialties:

• Affordable Housing
• Donation Centers
• Resale Stores
• Non-Profit
• Volunteers
• Construction and Housing

Company Website: vermonthabitat.org

ASSUMPTION: GMHFH is deeply committed to its mission and values, creating a strong sense of purpose for employees.

📊 Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and leadership within the organization

Reporting Structure: Reports to the ReStore Director, with close collaboration with other departments

Work Arrangement: On-site, with occasional remote work for events and meetings

Growth Opportunities:

• Expanding marketing efforts to support the organization's strategic plan
• Developing leadership skills through team management and mentoring
• Gaining experience in non-profit marketing and affordable housing advocacy

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the organization's mission and growth.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and inclusive work environment

Office Location(s): 400 Cornerstone Dr, Suite 315, Williston, VT 05495

Geographic Context:

• Williston is a growing community in Northwest Vermont, with a mix of urban and rural environments
• The area offers a high quality of life, with access to outdoor recreation, cultural attractions, and a strong sense of community
• The organization serves a diverse population across four counties in Northwest Vermont

Work Schedule: Monday-Friday, with occasional evenings and weekend days required for events and meetings

ASSUMPTION: The work environment is supportive and collaborative, with a strong focus on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with hiring manager and team members
• Final interview with executive leadership

Key Assessment Areas:

• Marketing and communication skills
• Cultural fit and alignment with the organization's mission
• Problem-solving and analytical skills
• Creativity and innovation

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of GMHFH's mission and values in your application materials
• Prepare examples of your marketing work and be ready to discuss your approach to campaigns and projects

ATS Keywords: Marketing Strategy, Graphic Design, Social Media Management, Content Creation, Email Marketing, SEO, Event Planning, Budget Management, Communication Skills, Team Collaboration, Digital Advertising, Website Management, Photo Management, Data Analysis, Narrative Creation, MS Office Proficiency

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and alignment with the organization's mission.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite
• Google Ads and Microsoft Advertising
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing platforms (MailChimp, Bloomerang/Kindful, etc.)
• Website management tools (WordPress/FireSpring)
• Microsoft Office Suite (Outlook, Word, Excel)

ASSUMPTION: Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Housing for All
• Community
• Integrity
• Diversity
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Committed to the organization's mission and values

Self-Assessment Questions:

• How do you align with GMHFH's core values, particularly 'Housing for All' and 'Community'?
• How do you approach working collaboratively with cross-functional teams?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong commitment to GMHFH's mission and values, as well as a collaborative work style, will be a good fit for this role.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines
• Working with limited marketing resources and budget
• Adapting to the unique needs and constraints of the non-profit sector
• Managing relationships with diverse stakeholders, including volunteers, donors, and partner organizations

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to GMHFH's mission.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on storytelling and community engagement
• GMHFH's mission-driven approach sets it apart from for-profit organizations, with a unique emphasis on affordable housing advocacy
• This role offers opportunities for growth and leadership within the organization, as well as the chance to make a significant impact on the community

ASSUMPTION: Candidates should be prepared to discuss their understanding of and commitment to GMHFH's unique mission and values.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about GMHFH's affordable housing initiatives
• Creating engaging content and graphics for a fundraising event, including email marketing, social media promotions, and event signage
• Managing a paid digital advertising campaign to drive traffic to GMHFH's website and promote its mission and programs

ASSUMPTION: These projects demonstrate the range of marketing responsibilities and the opportunity to make a significant impact on GMHFH's mission.

❓ Key Questions to Ask During Interview

• How does this role support GMHFH's strategic plan and mission?
• What are the biggest challenges facing the marketing department, and how can this role address them?
• How does GMHFH engage with and support its volunteers and donors?
• What opportunities are there for professional growth and development within the organization?
• How does GMHFH measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions demonstrate a candidate's interest in and understanding of GMHFH's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing work and be ready to discuss your approach to campaigns and projects
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.