Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: American Wheatley

🔹 Location: Broken Arrow, Oklahoma

🔹 Job Type: On-site

🔹 Category: Marketing & Product Strategy

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product strategy, storytelling, and growth through market intelligence and customer engagement.
• Collaborating cross-functionally to plan and execute successful product launches and campaigns.
• Equipping the sales team with high-impact tools and competitive insights for sales enablement.
• Utilizing various software tools to engage with customers and support marketing efforts.
• Contributing to event marketing and representing the company at customer events and trade shows.

ASSUMPTION: This role requires a strategic thinker with a strong analytical mindset and excellent communication skills. The ideal candidate will have experience in product marketing or a related field and be comfortable working with cross-functional teams.

📋 Key Responsibilities

✅ Champion safety first by leading by example with a safety-first mindset in every task and interaction.

✅ Conduct market intelligence to analyze industry trends, customer pain points, and competitive threats to uncover opportunities for growth.

✅ Create compelling content—case studies, white papers, webinars, and thought leadership—to elevate the brand and drive engagement.

✅ Engage directly with customers to gather testimonials, case studies, and feedback that inform product development and marketing.

✅ Collaborate with cross-functional teams to plan and execute successful product launches, updates, and campaigns.

✅ Equip the sales team with high-impact tools—training materials, sales decks, competitive insights, and product collateral—to support sales enablement.

✅ Work closely with product management to align on roadmaps and develop strategies that drive adoption and revenue.

✅ Use data and benchmarking to guide pricing, budgeting, and product development throughout the product lifecycle.

✅ Lead the creation and execution of the company's presence at customer events and national trade shows, from booth design to customer engagement.

✅ Utilize various tools to engage with current and prospective customers, including NetSuite, Mailchimp, and Adobe Illustrator.

✅ Take on additional strategic initiatives as needed to support the company's growth.

ASSUMPTION: The role requires a proactive, customer-first approach to problem-solving and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Proven experience (5-10 years) in product marketing, go-to-market strategy, or related roles in a B2B environment.

Required Skills:

• Excellent analytical skills with a data-driven mindset.
• Excellent communication and storytelling abilities.
• Experience collaborating with cross-functional teams.
• A proactive, customer-first approach to problem-solving.
• Proficiency in various software tools, including NetSuite, Mailchimp, and Adobe Illustrator.

Preferred Skills:

• Experience in the manufacturing industry or with hydronic specialty equipment.
• Fluency in additional languages (Spanish, French, etc.).

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to have an understanding of the manufacturing sector and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the salary range for this position is estimated to be $80,000 - $120,000 per year. This estimate is inclusive of base salary and any performance-based bonuses.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement for professional development

Working Hours: This is a full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional overtime may be required to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: American Wheatley operates in the manufacturing industry, specializing in the production of hydronic specialty equipment for the HVAC industry. The company's products are compatible with various boiler pump manufacturers, lending them wide customer appeal in both domestic and international markets.

Company Size: American Wheatley is a small company with 11-50 employees. This size allows for a more intimate work environment and the opportunity for employees to have a significant impact on the company's growth and success.

Founded: American Wheatley was founded in 2002 and has since established itself as a leading fabricator and supplier of hydronic specialty equipment.

Company Description:

• The company's range of products includes hydronic valves, tanks, and accessories, which are compatible with various boiler pump manufacturers.
• American Wheatley is located in Broken Arrow, Oklahoma, and serves customers both domestically and internationally.
• The company values innovation, collaboration, and continuous improvement, offering employees the opportunity to make a real impact on its products, customers, and growth.

Company Specialties:

• Hydronics
• Hydronic Specialties
• Expansion Tanks
• Triple Duty Valves
• Flow Divertors
• Air Separator
• Specialty Valves

Company Website: americanwheatley.com

ASSUMPTION: American Wheatley's focus on hydronic specialty equipment requires a unique understanding of the HVAC industry and its customers. Candidates with experience in this sector or a related field may have an advantage in this role.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Marketing Manager reports directly to the Vice President of Sales and Marketing and works closely with various departments, including Product Management, Sales, and Customer Success.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's headquarters in Broken Arrow, Oklahoma. Occasional travel may be required to attend customer events and trade shows.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities, such as managing a broader marketing function.
• The company's focus on innovation and continuous improvement offers opportunities for professional development and growth.
• American Wheatley's international customer base provides opportunities for candidates interested in global marketing and business development.

ASSUMPTION: The Marketing Manager's role is critical to the company's growth and success. As such, the ideal candidate will be proactive, results-driven, and committed to the company's mission and values.

🌍 Location & Work Environment

Office Type: American Wheatley's headquarters is a modern, professional office environment with a collaborative and supportive work culture.

Office Location(s): 2701 W Concord St, Broken Arrow, OK 74012, US

Geographic Context:

• Broken Arrow is a suburb of Tulsa, Oklahoma, with a population of approximately 100,000 people.
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
• Broken Arrow is known for its strong sense of community and family-friendly atmosphere.

Work Schedule: The Marketing Manager is expected to work a standard full-time workweek, Monday through Friday, with occasional overtime as needed to meet project deadlines or attend events.

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be willing to travel occasionally to attend customer events and trade shows.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Vice President of Sales and Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cross-functional collaboration and teamwork
• Industry knowledge and market intelligence

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to market intelligence, customer engagement, and event marketing.
• Demonstrate your understanding of the manufacturing industry and American Wheatley's products.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategy.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Analytical Skills, Communication, Storytelling, Cross-Functional Collaboration, Customer Engagement, Data-Driven Mindset, Sales Enablement, Market Intelligence, Customer Advocacy, Lifecycle Management, Event Marketing, Software Utilization, Strategic Thinking, Proactive Problem-Solving

ASSUMPTION: American Wheatley uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application pass through the ATS and increase your chances of being considered for the role.

🛠️ Tools & Technologies

• NetSuite (CRM and ERP)
• Mailchimp (Email Marketing)
• Adobe Illustrator (Graphic Design)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above or be willing to learn and adapt to new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Improvement
• Customer Focus
• Integrity

Work Style:

• Proactive and results-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Strategic and forward-thinking
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you have experience driving product strategy and storytelling in a B2B environment?
• Are you comfortable working with cross-functional teams and collaborating with various departments?
• Do you have a proactive, customer-first approach to problem-solving and a data-driven mindset?
• Are you willing to travel occasionally to attend customer events and trade shows?

ASSUMPTION: The ideal candidate will be a strong cultural fit for American Wheatley, aligning with the company's values and work style. They will be proactive, results-driven, and committed to the company's mission and growth.

⚠️ Potential Challenges

• The role may require occasional travel to attend customer events and trade shows, which could be challenging for candidates who prefer a strictly on-site work arrangement.
• The company's focus on hydronic specialty equipment may require a unique understanding of the HVAC industry and its customers, which could be challenging for candidates without relevant experience.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which could be challenging for candidates who prefer a more structured or predictable work environment.
• The company's small size may limit the availability of certain resources and support, which could be challenging for candidates who prefer a larger, more established organization.

ASSUMPTION: The ideal candidate will be aware of these potential challenges and be willing to adapt and overcome them to succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on product strategy, market intelligence, and customer engagement.
• In the manufacturing industry, marketing managers often play a critical role in driving product adoption and revenue growth, making this role an excellent fit for candidates interested in the sector.
• This role offers opportunities for professional development and growth, as well as the chance to make a real impact on the company's products, customers, and growth.

ASSUMPTION: Candidates should research similar roles in the manufacturing industry and compare them to this position to ensure they are a good fit for the company and the role's requirements.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch, including market research, competitive analysis, and customer engagement.
• Creating a series of thought leadership articles and whitepapers to establish the company's expertise in the hydronic specialty equipment market.
• Planning and executing a national trade show presence, including booth design, customer engagement activities, and post-show follow-up.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may be responsible for in this role. The actual projects and responsibilities may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role contributes to those objectives?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to cross-functional collaboration and teamwork?
• How does the company measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the company and this role in the near future, and how can I contribute to addressing them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and its culture. Candidates should tailor their questions to the specific company and role they are interviewing for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching the company, its products, and the manufacturing industry.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategy.
• Follow up with the interviewer within 24 hours of your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.