Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Visa

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for key Issuers in Mexico
• Focusing on revenue growth and brand leadership
• Creating annual marketing strategies and managing client relationships
• Collaborating with local, regional, and global teams
• Budget management and financial know-how

ASSUMPTION: This role requires a strong background in marketing strategy and planning, with a focus on driving business results and managing client relationships.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for key Issuers in Mexico

✅ Achieving client and Visa annual objectives through marketing programs

✅ Maintaining brand leadership through breakthrough marketing strategies and plans

✅ Managing client relationships and addressing issuers' marketing opportunities and challenges

✅ Providing analytical support and execution discipline to generate incremental business with clients

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to develop and execute effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 5+ years of relevant work experience

Required Skills:

• Proven track record in developing marketing strategies and executing programs
• Experience in creating annual strategies and plans, marketing researches, media plans, and managing agencies
• Fluency in English and Spanish
• Budget control and management expertise
• Strong analytical and financial skills

Preferred Skills:

• Previous experience managing top clients: Issuers, Merchants, Retailers, Fintech, or marketplaces
• Digital marketing knowledge

ASSUMPTION: Candidates with a strong background in marketing strategy, planning, and execution, along with relevant industry experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Mexico City, the estimated salary range is MXN 1,200,000 - 1,800,000 per year. Visa is known for offering competitive compensation packages.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Paid time off and holidays
• Tuition assistance and professional development opportunities

Working Hours: Full-time position with a hybrid work arrangement, requiring a minimum of 2-3 days in the office per week.

ASSUMPTION: Visa offers a comprehensive benefits package, including health insurance, retirement savings, and professional development opportunities, in addition to competitive compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large organization with over 27,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is a global leader in payments, enabling fast, secure, and reliable digital currency transactions worldwide.
• The company connects consumers, merchants, financial institutions, and government entities, processing over 259 billion payments transactions annually.
• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.

Company Specialties:

• Global payments technology
• Digital currency transactions
• Financial services

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development, while its focus on digital payments provides a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a strong background in marketing strategy and planning.

Reporting Structure: The Marketing Manager reports directly to a Client Marketing Sr. Director.

Work Arrangement: This is a hybrid position, requiring a minimum of 2-3 days in the office per week.

Growth Opportunities:

• Potential advancement to a senior marketing role within Visa
• Opportunities to work on global marketing campaigns and collaborate with international teams
• Access to professional development and training programs

ASSUMPTION: This role offers numerous growth opportunities, both within Visa and through collaboration with global teams on marketing campaigns.

🌍 Location & Work Environment

Office Type: Visa's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a thriving business environment.
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
• Mexico City is known for its rich history, diverse cuisine, and lively nightlife.

Work Schedule: Full-time position with a hybrid work arrangement, requiring a minimum of 2-3 days in the office per week.

ASSUMPTION: Visa's Mexico City office provides a modern and collaborative work environment, with ample opportunities for professional growth and development in a vibrant urban setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing strategy and planning skills
• Client management and relationship-building abilities
• Analytical and financial skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy and planning skills, as well as your experience managing client relationships.
• Be prepared to discuss your approach to budget management and financial know-how.
• Demonstrate your understanding of Visa's business and the role's key responsibilities during the interview.

ATS Keywords: Marketing strategy, marketing planning, client management, Issuer management, revenue growth, brand leadership, budget management, financial know-how, marketing services, card acquisition, card activation, card usage, card spend, marketing programs, marketing services, analytical skills, financial skills, digital marketing

ASSUMPTION: Visa's application process is designed to assess candidates' marketing strategy and planning skills, as well as their ability to manage client relationships and achieve business objectives.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, data analysis, and project management tools to develop and execute effective marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Responsible

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record in developing and executing marketing strategies that drive business results?
• Are you comfortable managing client relationships and addressing their marketing opportunities and challenges?
• Do you thrive in a collaborative, data-driven work environment?

ASSUMPTION: Visa values candidates who are customer-centric, innovative, collaborative, and responsible, with a strong work ethic and a data-driven approach to marketing strategy and planning.

⚠️ Potential Challenges

• Managing multiple client relationships and marketing programs simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing strategic thinking with day-to-day execution and management
• Working with a hybrid team and managing remote colleagues

ASSUMPTION: This role presents unique challenges, including managing multiple client relationships, adapting to a fast-paced work environment, and balancing strategic thinking with day-to-day execution.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in a financial services or payments technology company, with a focus on client management and marketing strategy and planning.
• However, this role is unique in its focus on Issuer management and revenue growth through marketing services.
• Career progression in this role could lead to senior marketing positions within Visa or other global organizations.

ASSUMPTION: This role is similar to other Marketing Manager positions in the financial services and payments technology industries, but with a unique focus on Issuer management and revenue growth through marketing services.

📝 Sample Projects

• Developing an annual marketing strategy for a key Issuer in Mexico, focusing on card acquisition, activation, usage, and spend
• Managing a marketing program for a fintech client, addressing their marketing opportunities and challenges
• Creating a marketing research report to inform Visa's business strategy and objectives

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on marketing strategy and planning, client management, and data analysis.

❓ Key Questions to Ask During Interview

• How does this role contribute to Visa's overall business strategy and objectives?
• What are the key priorities for this role in the first 90 days?
• How does Visa support the professional development and growth of its marketing team members?
• What is the typical career path for a Marketing Manager within Visa?
• How does Visa foster a collaborative and inclusive work environment?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, as well as Visa's company culture and support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy and planning skills, as well as your experience managing client relationships.
• Prepare for your interview by researching Visa's business and the role's key responsibilities.
• Follow up with the hiring manager within one week after your interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.