Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Jobs for Humanity in collaboration with CPM

🔹 Location: Clitheroe, Lancashire, United Kingdom

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Ownership of marketing and engagement strategy.
• Focus on user acquisition and engagement.
• 12-month fixed-term contract.
• Position based in Thame but offers flexible/hybrid working conditions.

ASSUMPTION: The job description assumes the Marketing Manager will primarily focus on app-based user engagement strategies, given the emphasis on user acquisition for *shopt.

📋 Key Responsibilities

✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan.

✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for the app users.

✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with agencies and stakeholders.

✅ Conduct user behavior and sentiment research to inform product and engagement plans.

✅ Manage annual marketing budgets, and track costs and returns by campaign.

✅ Assist with the organization of events and external shows.

✅ Create collateral to support retail media growth.

ASSUMPTION: It is assumed that handling the full spectrum of marketing, from strategy to execution, is key to this role.

🎯 Required Qualifications

Education: Not specified

Experience: Mid-level experience, specifically 2-5 years in a similar role.

Required Skills:

• Creative Thinking
• Attention to Detail
• Data Analysis
• Budgeting and Forecasting
• Collaboration
• Communication and Interpersonal Skills

Preferred Skills:

• Experience in app-based marketing strategies
• Familiarity with retail media and B2C engagement

ASSUMPTION: It is assumed the company seeks candidates experienced in digital marketing and user engagement tactics, given the role’s focus on app engagement.

💰 Compensation & Benefits

Salary Range: Up to £47,500 basic salary per annum (pro-rata), plus a 10% annual bonus.

Benefits:

• Comprehensive private healthcare, covering even pre-existing conditions.
• Generous holiday package, starting at 26 days plus bank holidays, extending up to 31 days.
• Flexibility to buy/sell holiday days and a generous pension plan.
• Life Assurance at 4x annual salary.
• Corporate Social Responsibility initiatives with dedicated charity days.

Working Hours: Standard 40-hour workweek with flexible scheduling options.

ASSUMPTION: Based on the benefits, work-life balance, health benefits, and CSR initiatives are important company values.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, with a focus on inclusive hiring

Company Size: 11-50 employees, suggesting a close-knit, collaborative work environment.

Founded: 2020, indicating a relatively new, progressive company with rapid growth opportunities.

Company Description:

• Paves the way to a fairer future for all by connecting underrepresented talent to employers.
• Utilizes cutting-edge recruiting technology combined with D&I consultation.
• Fosters an inclusive, scalable, and sustainable hiring environment.

Company Specialties:

• Job hunting
• Diversity and Inclusion
• Coaching and Training

Company Website: https://www.jobsforhumanity.com/

ASSUMPTION: The company likely values diversity and innovation as core elements of their mission.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to Head of Strategy, Engagement, and Operations

Work Arrangement: Hybrid, with both on-site and remote working options available

Growth Opportunities:

• Opportunity to help shape and grow the *shopt brand.
• Involvement in setting strategic marketing directions.
• Collaborative and creative environment that values input.

ASSUMPTION: Given the company's innovative nature, there are likely numerous opportunities for skill development and career growth.

🌍 Location & Work Environment

Office Type: Likely a collaborative, open-space office environment.

Office Location(s): Thame, United Kingdom, with potential support in Clitheroe.

Geographic Context:

• Thame is known for its historical charm and is well connected to larger business hubs.
• Clitheroe offers a picturesque backdrop with strong community ties.
• The UK offers a diverse market context with a strong emphasis on digital marketing trends.

Work Schedule: Flexible schedule allowing hybrid work.

ASSUMPTION: The flexibility in work location and hybrid working arrangements reflect the company's adaptive approach to modern work environments.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone or video interview with HR
• Technical interview or case study presentation
• Final interview with management
• Offer and negotiation

Key Assessment Areas:

• Strategic thinking and marketing acumen
• Adaptability to a fast-paced environment
• Collaboration skills and cultural fit

Application Tips:

• Highlight previous successes in marketing strategy execution.
• Demonstrate a strong understanding of data-driven decision-making.
• Emphasize experience with app-based user engagement initiatives.

ATS Keywords: Marketing Strategy, User Acquisition, App Engagement, Budget Management, Team Collaboration

ASSUMPTION: The company likely relies on a structured interview process to ensure a good cultural and professional fit.

🛠️ Tools & Technologies

• Data Analysis software (assumed to be preferred)
• Customer Relationship Management (CRM) tools
• Project Management software

ASSUMPTION: Due to a focus on modern user engagement, familiarity with the latest marketing and analytic technologies is likely advantageous.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Innovation in recruitment
• Commitment to social responsibility

Work Style:

• Collaborative and team-oriented
• Flexible approach to problem-solving
• User-centric decision-making

Self-Assessment Questions:

• How do you approach creating a marketing strategy for a rapidly growing app?
• What experience do you have with managing marketing budgets?
• How do you ensure diversity and inclusion in marketing campaigns?

ASSUMPTION: The company likely values a work style that is both flexible and highly collaborative, supporting its diverse work culture.

⚠️ Potential Challenges

• Balancing brand consistency with innovative marketing strategies
• Achieving aggressive user acquisition targets
• Operating within budget constraints
• Coordinating with multiple stakeholders and teams

ASSUMPTION: The challenges listed are typical in a dynamic marketing role that involves strategic planning and execution under tight budgets and timelines.

📈 Similar Roles Comparison

• Focused on digital marketing strategies, particularly in app-based environments
• Roles in similar sized companies may offer similar growth potential but varying resources
• Depending on industry, focus might shift slightly towards product marketing or brand management

ASSUMPTION: This role is comparable to marketing manager positions in tech and app-related sectors, emphasizing strategic user engagement.

📝 Sample Projects

• Developing a marketing campaign targeted at increasing app downloads by 20%
• Creating a brand toolkit to enhance and maintain brand consistency
• Organizing a user engagement summit to gather insights for product development

ASSUMPTION: The projects listed are based on typical responsibilities and the strategic nature of the role as outlined.

❓ Key Questions to Ask During Interview

• What are the main objectives for the marketing department this year?
• How does the company measure success in terms of user engagement?
• What are the company’s expectations concerning growth and expansion?
• Can you describe the team-working dynamics and interdepartmental collaborations?
• What are the biggest challenges currently facing the marketing team?

ASSUMPTION: The questions proposed assist in understanding the strategic focus and current challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant marketing experience and expertise.
• Write a cover letter addressing key competencies and alignment with company values.
• Tailor preparation for the possibility of case studies or presentations.
• Follow up with an email after the interview to express continued interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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