Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Families in Transition

🔹 Location: Manchester, New Hampshire

🔹 Job Type: On-site

🔹 Category: Nonprofit

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing ongoing marketing projects and content creation
• Collaborating with various teams to develop and implement marketing strategies
• Analyzing campaign effectiveness and reporting metrics
• Maintaining the agency's content calendar and brand identity

ASSUMPTION: This role requires a strong writer and communicator who can manage multiple projects and deadlines, and work well with diverse teams.

📋 Key Responsibilities

✅ Maintains agency’s content calendar

✅ Directs and implements all internal/external Families in Transition marketing strategies

✅ Works closely with program directors and executive team members to develop and plan campaigns

✅ Production and delivery of all digital and print marketing materials

✅ Actively participate in the creation, scheduling, and publishing of content across social media platforms

✅ Build and execute email marketing campaigns and marketing automation engagements

✅ Prepares metrics reports to help evaluate the effectiveness of communications

✅ Initial liaison for all media inquiries and coordinates media relations

✅ Develops and maintains a list of local media contacts

✅ Create and foster relationships with businesses, supporters, and community groups

✅ Take and edit photographs and videos for use in print and online

✅ Participate in in-service training, as applicable

✅ Perform other duties assigned

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams across the organization.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related discipline

Experience: 2-3 years experience in marketing, content generation, design, email, and social media in a non-profit or mid-size corporate setting with multiple target audiences preferred

Required Skills:

• Strong branding and marketing skills
• Experience with Adobe Creative Cloud, fluency in Adobe InDesign
• Able to write, proofread and edit with proficiency and accuracy
• Strong oral and written communications skills
• Strong computer, time management, and organizational skills
• Understanding of digital marketing tactics
• Experience managing multiple complex projects simultaneously

Preferred Skills:

• A portfolio that demonstrates strength in visual design, storytelling, and experience designing and writing for digital and/or print marketing campaigns

ASSUMPTION: Candidates with experience in nonprofit marketing and familiarity with marketing automation tools like Pardot will have an advantage.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on industry standards for a Marketing Manager role in the nonprofit sector with 2-5 years of experience in New Hampshire)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30am-5:00pm (with flexibility for evening events and meetings as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Families in Transition operates in the Individual and Family Services sector, focusing on hunger relief, emergency shelter, safe affordable housing, and supportive services to individuals and families who are homeless or in need.

Company Size: Families in Transition has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: 1991, with a rich history of serving the Manchester, New Hampshire community and beyond.

Company Description:

• Provides hunger relief, emergency shelter, safe affordable housing, and supportive services
• Enables individuals and families to gain self-sufficiency and respect
• Collaborates with various community partners to address homelessness and food insecurity

Company Specialties:

• Nonprofit organization
• Housing services
• Food assistance
• Community partnerships

Company Website: http://www.fitnh.org

ASSUMPTION: Families in Transition is deeply committed to its mission and values, creating a supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Director of Development and Communications

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to advance to a senior marketing role or management position within the organization
• Opportunities to learn and grow within the nonprofit sector and gain experience in various marketing channels
• Chance to make a significant impact on the organization's mission and goals

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the nonprofit sector.

🌍 Location & Work Environment

Office Type: Nonprofit organization office

Office Location(s): 122 Market Street, Manchester, New Hampshire 03103, US

Geographic Context:

• Manchester, New Hampshire is a mid-sized city with a diverse population and a strong sense of community
• The office is located in downtown Manchester, providing easy access to public transportation, restaurants, and cultural attractions
• The city offers a mix of urban and suburban living options, with nearby access to outdoor recreation and natural beauty

Work Schedule: Monday-Friday, 8:30am-5:00pm (with flexibility for evening events and meetings as needed)

ASSUMPTION: The work environment at Families in Transition is collaborative, mission-driven, and focused on supporting the organization's goals and the communities it serves.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the Director of Development and Communications
• In-person or virtual interview with the Director of Development and Communications and other key staff members
• Final interview with the Executive Director

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Cultural fit and alignment with the organization's mission and values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing automation tools and email marketing campaigns
• Demonstrate your understanding of the nonprofit sector and Families in Transition's mission and programs
• Prepare questions that showcase your interest in the role and the organization

ATS Keywords: Marketing, Content Generation, Project Management, Social Media, Email Marketing, Branding, Adobe Creative Cloud, Pardot, WordPress, HTML, CSS, Communication, Time Management, Organizational Skills, Digital Marketing, Client Service

ASSUMPTION: The application process at Families in Transition is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
• Pardot (or other marketing automation tools like HubSpot, Marketo, Eloqua)
• WordPress
• HTML and CSS
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Email marketing platforms (Pardot, Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Respect
• Integrity
• Excellence
• Collaboration

Work Style:

• Mission-driven and focused on supporting the organization's goals
• Collaborative and team-oriented
• Adaptable and responsive to changing priorities and needs
• Detail-oriented and organized

Self-Assessment Questions:

• How do you align with Families in Transition's mission and values?
• How do you approach collaboration and teamwork in a nonprofit setting?
• How do you balance multiple projects and deadlines, and adapt to changing priorities?

ASSUMPTION: Candidates who demonstrate a strong fit with Families in Transition's mission, values, and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including program directors, executive team members, and community partners
• Working with limited resources and budget constraints in a nonprofit setting
• Adapting to the unique challenges and demands of the nonprofit sector

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to the organization's mission and goals.

📈 Similar Roles Comparison

• Compared to marketing roles in for-profit organizations, this role offers the opportunity to make a direct impact on a mission-driven cause
• Compared to other nonprofit marketing roles, this position offers a mix of strategic and tactical responsibilities, with opportunities for growth and development
• Career path comparison: This role can serve as a stepping stone to senior marketing roles or management positions within the organization or the nonprofit sector

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other marketing opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to promote a fundraising event
• Creating and maintaining a content calendar that aligns with the organization's strategic goals and brand identity
• Managing a marketing automation platform to support fundraising and volunteer development efforts

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role support the organization's overall mission and goals?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Families in Transition approach collaboration and teamwork within the organization and with external partners?
• What opportunities are there for professional growth and development within the organization and the nonprofit sector?
• How does Families in Transition support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Families in Transition's mission, programs, and values
• Prepare questions that showcase your interest in the role and the organization
• Follow up with a thank-you note after your interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.