📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Mantra Health
🔹 Location: Remote - US Only
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing demand generation and marketing efforts for Mantra Health's digital mental health services.
- Developing and executing targeted marketing campaigns, including webinars, personalized email campaigns, and marketing assets.
- Managing end-to-end webinar execution, sourcing panelists, and driving audience engagement.
- Collaborating cross-functionally with go-to-market teams and thought leaders in higher education and mental health.
- Analyzing campaign performance and optimizing strategies to maximize engagement and impact.
ASSUMPTION: This role requires a unique blend of hands-on execution and strategic thinking, with a focus on driving awareness and conversion within Mantra's funnel.
📋 Key Responsibilities
✅ Lead the execution of key marketing initiatives, including demand generation campaigns, content development, customer marketing programs, and Mantra's webinar strategy.
✅ Create compelling marketing materials, including case studies, one-pagers, and thought leadership content, to support both acquisition and engagement efforts.
✅ Develop targeted campaigns that move university stakeholders through the sales funnel and deepen engagement with existing partners.
✅ Analyze marketing campaign performance, customer engagement, and webinar data, using insights to refine strategies and improve outcomes.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in marketing, ideally within behavioral health, higher education, or a mission-driven B2B organization.
Required Skills:
- Proven track record in demand generation, campaign management, and webinar execution.
- Fluency in tools such as HubSpot, Zoom Webinar, and Salesforce.
- Strong project management and organizational skills.
- Excellent communication and collaboration skills.
- Ability to thrive in fast-paced, cross-functional environments.
Preferred Skills:
- Experience at an advertising agency, with a focus on demand generation or webinar execution.
- Familiarity with the higher education or behavioral health industries.
ASSUMPTION: Candidates with relevant experience in marketing, particularly in demand generation or webinar execution, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 with a bonus opportunity. The pay range may vary by location and is commensurate with experience and market rates.
Benefits:
- Stock Options
- Medical, vision, and dental coverage for employees, spouses, and dependents
- 401(k)
- Flexible work location
- Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
- Inclusive parental leave, equal for all parents
- $1,000 new-parent mental wellness benefit
- Commuter card, if you commute
- Access to One Medical
- Healthcare & Dependent Care FSA
Working Hours: Full-time, with flexible work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 3-5 years of experience. The final offer may vary based on the candidate's qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Mantra Health operates in the digital mental health and higher education sectors, focusing on providing accessible mental health services to students.
Company Size: Mantra Health has 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Mantra Health was founded in 2018, with a mission to make evidence-based mental health care more accessible to students.
Company Description:
- Mantra Health is a digital mental health provider that partners with colleges and universities to offer comprehensive virtual mental health services.
- The company's technology solutions seamlessly integrate with campus health systems to enhance student well-being and improve graduation rates.
- Mantra Health has raised over $34m from leading investors and supports over 900,000 students across 125+ campuses, including Penn State, MIT, and Miami Dade College.
Company Specialties:
- Digital mental health services
- Higher education partnerships
- Evidence-based care
- Student mental health support
Company Website: http://www.mantrahealth.com
ASSUMPTION: Mantra Health's focus on student mental health and higher education partnerships sets it apart in the digital mental health industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in demand generation, campaign management, and webinar execution.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including go-to-market and thought leaders in higher education and mental health.
Work Arrangement: This role is remote-friendly, with flexible work options available.
Growth Opportunities:
- Potential to take on increased leadership and ownership of marketing programs as the company scales.
- Exposure to strategic decision-making and mentorship from leadership.
- Opportunity to develop high-impact marketing campaigns and collaborate with thought leaders in the industry.
ASSUMPTION: The Marketing Manager role at Mantra Health offers significant growth opportunities for the right candidate, with a focus on professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a flexible work location.
Office Location(s): Mantra Health's headquarters is located in New York, New York, but this role can be performed remotely from anywhere in the US.
Geographic Context:
- Mantra Health operates primarily in the United States, with a focus on providing mental health services to students in higher education institutions.
- The company's remote-friendly work environment allows employees to work from anywhere in the US, fostering a diverse and inclusive team.
- Mantra Health's headquarters in New York City provides access to a vibrant and dynamic business ecosystem.
Work Schedule: Full-time, with flexible hours and generous PTO, sick days, jury duty days, and bereavement. Employees also receive a three-week sabbatical and a $3,000 stipend after five years of continuous full-time employment.
ASSUMPTION: Mantra Health's remote-friendly work environment and flexible work options cater to a diverse range of employee needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and other team members
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Marketing skills and experience
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Cultural fit and alignment with Mantra Health's mission
Application Tips:
- Highlight relevant marketing experience, particularly in demand generation, campaign management, and webinar execution.
- Tailor your resume and cover letter to emphasize your fit for this role and Mantra Health's mission.
- Prepare for behavioral interview questions that focus on your marketing skills, experience, and problem-solving abilities.
ATS Keywords: Marketing strategy, demand generation, campaign management, webinar execution, performance tracking, customer engagement, cross-functional collaboration, project management, email marketing, social media, event logistics, detail-oriented, HubSpot, Zoom Webinar, Salesforce
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their fit for Mantra Health's mission and company culture.
🛠️ Tools & Technologies
- HubSpot
- Zoom Webinar
- Salesforce
- Other marketing and project management tools as needed
ASSUMPTION: The Marketing Manager should be comfortable using a range of marketing and project management tools to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Mantra Health is committed to improving student mental health and well-being through accessible, evidence-based care.
- Collaborative: The company fosters a collaborative and inclusive work environment, with a focus on cross-functional teamwork and open communication.
- Empathetic: Mantra Health prioritizes the well-being of its employees and the students it serves, with a focus on creating a supportive and compassionate work environment.
Work Style:
- Fast-paced: Mantra Health operates in a dynamic and fast-paced environment, with a focus on continuous improvement and innovation.
- Cross-functional: The company values collaboration and cross-functional teamwork, with a focus on breaking down silos and fostering a culture of shared responsibility.
- Adaptable: Mantra Health's remote-friendly work environment requires employees to be adaptable and self-motivated, with a focus on results and outcomes rather than hours worked.
Self-Assessment Questions:
- Do you share Mantra Health's commitment to improving student mental health and well-being?
- Are you comfortable working in a fast-paced, cross-functional environment, with a focus on collaboration and open communication?
- Do you thrive in a remote-friendly work environment, with a focus on results and outcomes rather than hours worked?
ASSUMPTION: Applicants should carefully consider Mantra Health's company values and work style to ensure a strong cultural fit and alignment with the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced, cross-functional environment.
- Balancing strategic thinking with hands-on execution, particularly in the development and optimization of marketing campaigns.
- Navigating the unique dynamics of the higher education and behavioral health industries, with a focus on building and maintaining effective partnerships with universities and colleges.
- Ensuring consistent and high-quality performance across a range of marketing channels and tactics, with a focus on driving engagement and conversion within Mantra's funnel.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a unique blend of hands-on execution and strategic thinking, with a focus on driving awareness and conversion within Mantra's funnel.
- The higher education and behavioral health industries present unique challenges and opportunities, requiring a marketing professional with relevant experience and a deep understanding of the target audience.
- This role offers significant growth opportunities, with a focus on professional development and career advancement within Mantra Health's fast-paced and dynamic work environment.
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and the industries it serves, and tailor their application materials accordingly.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive university stakeholder engagement and conversion within Mantra's funnel.
- Managing end-to-end webinar execution, including sourcing panelists, developing compelling content, and driving audience engagement to support overall marketing and business goals.
- Creating a comprehensive marketing asset, such as a case study or one-pager, to support both acquisition and engagement efforts and showcase Mantra Health's impact on student mental health and well-being.
ASSUMPTION: These sample projects illustrate the unique blend of hands-on execution and strategic thinking required for success in this role, with a focus on driving engagement and conversion within Mantra's funnel.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing funnel for Mantra Health, and how this role contributes to driving engagement and conversion at each stage?
- How does Mantra Health collaborate with universities and colleges to integrate its mental health services into campus health systems, and what role does this position play in supporting those partnerships?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated over time?
- How does Mantra Health support the professional development and career advancement of its marketing team members, and what opportunities exist for growth and leadership within the organization?
- What is the company's approach to work-life balance, and how does Mantra Health support its employees' well-being and mental health?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the cultural fit, allowing them to make an informed decision about their application and potential career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and demonstrate your fit for Mantra Health's mission and company culture.
- Prepare for behavioral interview questions that focus on your marketing skills, experience, and problem-solving abilities.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
