📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Marriott International
🔹 Location: Hounslow, United Kingdom
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for a managed hotel in the London Heathrow Airport market.
- Driving demand generation, brand-strong guest experiences, and creative engagement to drive loyalty.
- Collaborating with commercial teams to position the hotel competitively in the market.
- Managing local activation and pull-through of centrally developed marketing initiatives.
- Working with digital field marketing to grow digital channel share within the hotel's business mix.
ASSUMPTION: This role requires a dynamic, creative, and innovative individual with a strong background in hotel marketing and a proven ability to drive results through strategic planning and execution.
📋 Key Responsibilities
✅ Developing and executing a robust marketing strategy consisting of marketing activity on a national, regional, and local level.
✅ Ensuring the local activation and pull-through of all centrally developed marketing initiatives for transient leisure, meetings and events, fitness, and food and beverage at a property level.
✅ Working alongside Marriott Digital Field Marketing to maintain and activate digital platforms and demand generation tactics.
✅ Supporting the development and activation of food and beverage marketing initiatives.
✅ Providing Hotel Leadership Team with updates on current and planned marketing activity and gaining feedback on hotel requirements.
✅ Managing all hotel collateral production requirements, including printed and digital assets and presentations.
✅ Supporting Hotel Leadership Team with setting property marketing budgets and approving proposed spend.
✅ Responsible for planning and executing Marriott Bonvoy marketing activity on property whilst supporting Operations teams with training and enrolment initiatives.
✅ Managing the relationship with Digital Field Marketing to ensure that the hotels’ annual Digital Plans are optimised and supported with necessary content and funding in a timely manner.
✅ Responsible for providing marketing support for properties undergoing renovation, including managing marketing critical path and pre, during, and post communications plans.
✅ Managing local hotel email tool usage and execution, including reporting on usage and quality of content.
ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree strongly preferred in marketing and communication.
Experience: 2-3 years in a devoted hotel marketing role or relevant marketing experience.
Required Skills:
- Excellent command of the English language - both written and spoken.
- Strong analytical skills and knowledge of Excel, PowerPoint, and Word.
- Strong communication and presentational skills.
- Desire to set best practices and share successful initiatives with sister hotels within the Group.
- Energy, enthusiasm, and a “can-do” attitude – essential.
- Bright spark with initiative.
- Hard working, determined, and tenacious.
- Strong project management skills.
- Results driven.
- Highly practical with plenty of common sense.
- People person and team player.
- High degree of personal loyalty & integrity.
Preferred Skills:
- Experience in leisure marketing and brand partnerships.
- Natural and proven ability with social media, especially Facebook, LinkedIn, Instagram.
ASSUMPTION: The ideal candidate will have a proven track record in hotel marketing and a passion for driving results through innovative and strategic marketing campaigns.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Marketing Manager in the UK hospitality industry with 2-5 years of experience)
Benefits:
- Competitive benefits package, including health insurance, pension plan, and employee discounts.
- Opportunities for career growth and development within the Marriott International group.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Marriott International is one of the world's leading hospitality companies, with a portfolio of over 9,000 properties across more than 30 leading brands in 141 countries and territories.
Company Size: 10,001+ employees. As a large organization, Marriott offers extensive resources and opportunities for career growth and development.
Founded: 1927. Marriott International was founded by J. Willard and Alice S. Marriott and has since grown into a global hospitality leader.
Company Description:
- Marriott International is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.
- The company is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.
- Marriott International is an equal opportunity employer and does not discriminate on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: www.marriott.com
ASSUMPTION: Marriott International's extensive global presence and brand recognition provide a strong platform for marketing professionals to grow and develop their careers.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression within the company.
Reporting Structure: The Marketing Manager will report directly to the Director of Sales & Marketing and work closely with various commercial teams to execute marketing strategies.
Work Arrangement: Full-time, on-site role with flexibility to work additional hours as needed.
Growth Opportunities:
- Progression to a more senior marketing role within the company.
- Expansion of responsibilities to include additional properties or regions.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: The Marketing Manager role offers a unique opportunity to gain valuable experience in hotel marketing and contribute to the success of a managed hotel in a competitive market.
🌍 Location & Work Environment
Office Type: On-site, managed hotel property in Hounslow, United Kingdom.
Office Location(s): The hotel is located in Hounslow, with easy access to London Heathrow Airport.
Geographic Context:
- The hotel is situated in a bustling market with a high volume of leisure and business travelers.
- The location offers easy access to major transportation links and attractions.
- The hotel is part of a larger managed portfolio, providing opportunities for collaboration and knowledge sharing.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed.
ASSUMPTION: The on-site work environment at a managed hotel property offers a dynamic and fast-paced setting, with opportunities to interact with guests and stakeholders on a daily basis.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR department.
- On-site interview with the Director of Sales & Marketing and other key stakeholders.
- Final round interview with the General Manager of the hotel.
Key Assessment Areas:
- Marketing strategy and planning.
- Campaign execution and project management skills.
- Analytical skills and data-driven decision making.
- Communication and presentation skills.
- Cultural fit and alignment with Marriott International's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the hotel marketing landscape and Marriott International's brand.
- Prepare examples of successful marketing campaigns you've executed in the past.
- Be ready to discuss your approach to data analysis and strategy development.
- Follow up with the HR department or hiring manager within one week of your interview to express your interest in the role.
ATS Keywords: Hotel Marketing, Leisure Marketing, Brand Partnerships, Social Media, Analytical Skills, Communication Skills, Project Management, Creativity, Team Player, Results Driven, Common Sense, Initiative, Flexibility, Loyalty, Integrity, Presentation Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing mindset, creativity, and ability to work effectively within a team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Social media platforms (Facebook, LinkedIn, Instagram)
- Marriott's Social Media Monitoring and Management partner, Sprinklr
- Marriott's Digital Field Marketing tools and platforms
- Marriott's internal communication and collaboration tools
ASSUMPTION: The Marketing Manager will be expected to be proficient in using various marketing tools and technologies to execute campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Put people first, always.
- Act with integrity and respect.
- Embrace change and innovation.
- Sustain our planet.
- Serve our world.
Work Style:
- Collaborative and team-oriented.
- Results-driven and proactive.
- Adaptable and responsive to change.
- Creative and innovative.
- Customer-focused and guest-centric.
Self-Assessment Questions:
- How do you embody Marriott International's commitment to putting people first in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach balancing the need for creativity and innovation with the requirement to maintain brand consistency and adherence to brand guidelines?
ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Marriott International's values and a willingness to embrace the company's work style and culture.
⚠️ Potential Challenges
- The role may require working evenings and weekends to support hotel events and initiatives.
- The hotel operates in a competitive market, with a high volume of leisure and business travelers, which can present unique challenges in terms of demand generation and guest engagement.
- The role may require travel to other Marriott International properties or regional offices for meetings and training.
- The hotel is part of a larger managed portfolio, which can present opportunities for collaboration but also competition for resources and attention.
ASSUMPTION: The Marketing Manager will need to be proactive, adaptable, and strategic in their approach to overcome these potential challenges and drive success for the hotel.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses specifically on a managed hotel property within a larger portfolio, offering unique opportunities for collaboration and knowledge sharing.
- Marriott International's global presence and brand recognition provide a strong platform for marketing professionals to grow and develop their careers, with opportunities for progression to more senior roles within the company.
- Compared to other marketing roles in the industry, this position offers a competitive salary range and comprehensive benefits package, with opportunities for career growth and development within the company.
ASSUMPTION: The Marketing Manager role at Marriott International offers a unique blend of strategic marketing, creativity, and guest engagement, with opportunities for growth and development within a global hospitality leader.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive guest engagement and loyalty for a specific hotel property.
- Collaborating with the food and beverage team to create and execute a marketing initiative promoting a new restaurant concept within the hotel.
- Managing the local activation and pull-through of a centrally developed marketing initiative, such as a brand-wide campaign or promotional offer.
ASSUMPTION: The Marketing Manager will be involved in a wide range of projects, from strategic planning and execution to tactical implementation and evaluation.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Marketing Manager role in the first 90 days?
- How does this role collaborate with other departments and teams within the hotel and Marriott International?
- What opportunities are there for professional development and growth within the company?
- How does Marriott International support work-life balance for its employees?
- What are the most challenging aspects of the role, and how can I best prepare to overcome them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on hotel marketing and brand partnerships.
- Prepare examples of successful marketing campaigns you've executed in the past, with a focus on strategy, execution, and results.
- Be ready to discuss your approach to data analysis and strategy development during your interview.
- Follow up with the HR department or hiring manager within one week of your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
