Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Raspberry Pi Foundation

🔹 Location: Cambridge, Cambridgeshire, United Kingdom

🔹 Job Type: Hybrid (1 day per week in the office)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with weekly travel to Cambridge)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing plans for educational products
• Leading product launches and managing international marketing agencies
• Analyzing campaign performance and assessing ROI to refine strategies
• Collaborating with cross-functional teams and stakeholders
• Ensuring consistent brand implementation across key touch points

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams. The ideal candidate will have experience in global marketing campaigns and product marketing.

📋 Key Responsibilities

✅ Oversee the development and implementation of marketing plans to grow the global reach and impact of products

✅ Devise plans for new product and feature releases, including compelling messaging

✅ Monitor and analyze the market and competitor products, messaging, and strategies

✅ Develop materials, such as case studies and testimonials, to drive product adoption and usage

✅ Identify, brief, and manage international marketing agencies and freelancers

✅ Manage projects and stakeholders, working closely with teams across the organization and with partners

✅ Collate and analyze data to measure campaign success

✅ Ensure consistent implementation of the brand across key touch points

✅ Manage marketing campaign budgets

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign execution, and data analysis. Strong project management skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Marketing or relevant business degree, and/or professional marketing qualification

Experience: At least 5 years of experience in designing, developing, and implementing global marketing campaigns within at least two organizations

Required Skills:

• Knowledge of product marketing and experience in leading product launches
• Experience of working across multiple regions, localizing content, and managing international agencies
• Experience of working across all marketing disciplines and channels, and a comprehensive understanding of social media platforms
• The ability to analyze and interpret data to evaluate campaign success and ROI, and make recommendations for improvements
• Excellent written and verbal communication skills, including presentation and copywriting skills
• Outstanding project management skills
• The ability to work under pressure and to prioritize key tasks

Preferred Skills:

• Experience of working in education and/or for a charity

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on global campaigns and product marketing. Experience working in education or for a charity is a plus but not required.

💰 Compensation & Benefits

Salary Range: £44,000 – £48,000 p.a. full-time equivalent, dependent on experience

Benefits:

• 25 days’ annual leave initially, growing to 30 days after five years service
• Company-wide close down for 3 days at the end of the year
• Generous company pension scheme with 8% employer and 4% employee contributions
• Private healthcare
• Life assurance and long-term illness insurance policy
• Investment in professional development and learning
• Flexible work hours as needed, to fit around childcare or other commitments
• Generous family leave policy
• Cycle-to-work scheme and season ticket loan

Working Hours: Full-time (37.5 hours per week), with flexible hours and the option to work part-time or as a contractor

ASSUMPTION: The salary range is based on industry standards for marketing managers with 5-10 years of experience in the United Kingdom. The benefits package is competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: The Raspberry Pi Foundation operates in the non-profit sector, focusing on education and technology. The organization is at the forefront of the global movement to help young people learn about computing and digital making.

Company Size: The Raspberry Pi Foundation has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: The Raspberry Pi Foundation was established in 2008, with a mission to enable young people to realize their full potential through the power of computing and digital technologies.

Company Description:

• The Raspberry Pi Foundation is a UK-based charity with the mission to enable young people to realize their full potential through the power of computing and digital technologies.
• The organization aims to provide the best possible curriculum, resources, and training for teachers to educate students about computing and how to create with digital technologies.
• The Raspberry Pi Foundation also engages millions of young people in learning about computing and how to create with digital technologies outside of school through online resources, clubs, competitions, and partnerships with youth organizations.

Company Specialties:

• Education

Company Website: http://www.raspberrypi.org

ASSUMPTION: The Raspberry Pi Foundation is a well-established organization with a clear mission and a strong focus on education and technology. Working for this company offers the opportunity to make a tangible difference in the lives of young people worldwide.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a management role or an existing marketing manager seeking a new challenge in the non-profit sector.

Reporting Structure: The Marketing Manager will report to the Senior Marketing Manager and work closely with teams across the organization and with partners.

Work Arrangement: This is a hybrid role, with one day per week in the office and the remainder of the time working remotely. The role requires weekly travel to Cambridge.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expanding the scope of the role to cover additional products or regions
• Gaining experience in the non-profit sector and developing transferable skills

ASSUMPTION: This role offers opportunities for career growth and development within the organization and the non-profit sector. The hybrid work arrangement provides flexibility while maintaining a connection to the office and colleagues.

🌍 Location & Work Environment

Office Type: The Raspberry Pi Foundation's headquarters is located in Cambridge, with a modern and collaborative work environment.

Office Location(s): 37 Hills Road, Cambridge, England CB2 1NT, GB

Geographic Context:

• Cambridge is a vibrant city with a strong focus on technology and education, providing a stimulating environment for professionals in these fields.
• The city is well-connected by public transportation, with easy access to London and other major cities.
• Cambridge offers a high quality of life, with a rich cultural scene, excellent schools, and a diverse community.

Work Schedule: The role follows a standard full-time work schedule, with flexible hours and the option to work part-time or as a contractor.

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, while the office location in Cambridge offers a stimulating environment for professionals in technology and education.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone screen to discuss the role and assess cultural fit
• First-round interview to assess skills, experience, and alignment with the company's mission
• Second-round interview to discuss the role in more detail and meet with key stakeholders

Key Assessment Areas:

• Marketing expertise and experience in global campaigns
• Analytical skills and data-driven approach to campaign evaluation
• Project management skills and ability to work under pressure
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the company's mission and how your skills and experience align with the role
• Prepare examples of your past marketing campaigns, including data analysis and ROI assessment

ATS Keywords: Marketing, global campaigns, product marketing, data analysis, ROI assessment, project management, non-profit sector, education, hybrid work arrangement

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, cultural fit, and alignment with the company's mission. Successful candidates will have a strong background in global marketing campaigns and a data-driven approach to campaign evaluation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: The Marketing Manager will be expected to have experience with marketing automation platforms, social media management tools, project management software, and data analysis tools. Familiarity with industry-standard tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact

Work Style:

• Data-driven
• Collaborative
• Adaptable

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with the company's mission and values?
• Can you provide an example of a time when you had to adapt your marketing strategy based on data analysis?
• How do you prioritize your workload and manage multiple projects simultaneously?

ASSUMPTION: The Raspberry Pi Foundation values innovation, collaboration, and impact. Successful candidates will demonstrate a data-driven approach, strong collaboration skills, and the ability to adapt to changing circumstances.

⚠️ Potential Challenges

• Balancing global marketing campaigns with local market needs and preferences
• Managing international marketing agencies and freelancers
• Analyzing and interpreting data to evaluate campaign success and ROI
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: The Marketing Manager will face challenges in balancing global marketing campaigns with local market needs, managing international agencies, and analyzing data to evaluate campaign success. Strong project management skills and a data-driven approach will be essential for overcoming these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on educational products and has a strong social impact
• The role requires experience in global marketing campaigns and product marketing, with a focus on data-driven decision-making
• Career progression in this role could lead to senior marketing positions within the organization or related roles in the non-profit sector

ASSUMPTION: This role offers a unique opportunity to apply marketing expertise to educational products with a strong social impact. Successful candidates will have experience in global marketing campaigns and a data-driven approach to campaign evaluation.

📝 Sample Projects

• Developing and implementing a global marketing campaign for a new educational product launch
• Analyzing market data to identify trends and opportunities for product adoption and usage
• Managing international marketing agencies to create localized content and execute campaigns in multiple regions

ASSUMPTION: The Marketing Manager will be involved in developing and implementing global marketing campaigns, analyzing market data, and managing international marketing agencies. These projects will require strong project management skills, a data-driven approach, and the ability to work effectively with cross-functional teams and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?
• What is the team structure like, and how does this role collaborate with other departments?
• What opportunities are there for professional development and growth within the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates understand the company's marketing strategy, team structure, and opportunities for professional development and growth. This information will be essential for assessing the fit between the candidate's skills, experience, and career goals with the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, including data analysis and ROI assessment
• Prepare for phone and interview questions related to marketing expertise, cultural fit, and alignment with the company's mission
• Follow up with the hiring manager one week after the second-round interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.