📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategy to maximize brand exposure and drive bookings
- Managing and optimizing performance-based digital advertising across various platforms
- Collaborating with internal teams and external vendors to execute digital projects
- Analyzing user behavior and providing actionable insights to improve conversion
- Ensuring compliance with digital ad regulations and industry best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Implement digital marketing campaigns to maximize brand exposure, generate leads, and convert traffic into bookings
✅ Manage day-to-day organic content across social media platforms, ensuring alignment with brand tone and campaign objectives
✅ Update and upload hotel content, offers, images, and descriptions on the QE2 Accor website and connected OTAs
✅ Manage and optimize performance-based digital advertising across various platforms
✅ Lead and manage metasearch marketing campaigns across platforms like Google Hotel Ads, Tripadvisor, and Trivago
✅ Track and analyze user behavior using Google Analytics 4 (GA4) to measure source effectiveness
✅ Create, schedule, and deploy email newsletters using Mailchimp, segmenting audiences based on region, interest, and behavior
✅ Collaborate with Revenue, Sales, and F&B teams to execute and promote offers with proper digital tracking mechanisms
✅ Update and maintain all content across the English and Arabic versions of the QE2 website
✅ Monitor key performance indicators and provide monthly performance reports with actionable insights
✅ Work closely with digital and design agencies, web developers, and marketing vendors to manage ongoing website content updates and campaign rollouts
✅ Stay updated with changes in search engine algorithms, social media policies, digital ad regulations, and industry innovations
✅ Assist in optimizing the booking funnel on qe2.com and TARS by identifying drop-off points and testing improvements
✅ Lead digital projects from concept to execution, ensuring alignment with the brand tone and commercial goals
✅ Ensure proper tracking, attribution, and tagging of all digital assets, promotions, and media campaigns
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices, as well as the ability to work collaboratively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or Digital Marketing or equivalent.
Experience: Minimum 4+ years of experience in digital marketing, preferably in hospitality, tourism, or e-commerce sectors.
Required Skills:
- Proven hands-on experience in metasearch marketing (Google Hotel Ads, Trivago, Tripadvisor), including integration with platforms like Koddi
- Strong command of Google Analytics 4 (GA4), Google Tag Manager, UTM tagging, and data attribution modeling
- Demonstrated success managing Booking Network Ads (BNAs), Sojern, Expedia TravelAds, and programmatic advertising campaigns
- Excellent understanding of SEO/SEM, A/B testing, and conversion rate optimization
- Proficiency in Mailchimp, CRM segmentation, and syncing data from PMS and booking platforms
- Familiarity with booking engines (e.g., TARS, ServeMe) and optimising booking journeys for conversion
- Analytical mindset with the ability to translate data into actionable insights
- Strong communication and coordination skills to work across internal teams and external vendors
- Up-to-date with the latest trends and technologies in digital and hotel marketing
Preferred Skills:
- Fluency in Arabic
- Experience working in the Middle East or with Middle Eastern markets
ASSUMPTION: Candidates with experience in the hospitality industry or working with historical brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (Estimated, based on industry standards for a Marketing Manager in Dubai with 5-10 years of experience)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts on hotel stays and F&B
- Training and development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts. The company is known for its iconic brands, including the QE2, which is a historic ocean liner now permanently docked in Dubai's Port Rashid.
Company Size: AccorHotel is a large multinational corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: AccorHotel was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.
Company Description:
- AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of all types of travelers
- The company is committed to sustainability and responsible tourism, with a focus on reducing its environmental impact and supporting local communities
- AccorHotel is known for its innovative approach to hospitality, with a focus on technology and digital transformation to enhance the guest experience
Company Specialties:
- Luxury and upscale hotels and resorts
- Digital marketing and distribution
- Food and beverage operations
- Sustainable and responsible tourism
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's large size and global presence provide opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing and General Manager. The Marketing Manager will be responsible for leading a team of marketing professionals and collaborating with various internal teams and external vendors.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and General Manager and will oversee a team of marketing professionals responsible for executing digital marketing campaigns, managing social media content, and optimizing performance-based advertising.
Work Arrangement: This role is on-site, with the primary work location being the QE2 hotel in Dubai. However, there may be opportunities for flexible work arrangements, such as working from home or remotely, depending on the candidate's needs and the company's policies.
Growth Opportunities:
- Advancement to a senior marketing role within the company, such as Head of Marketing or Director of Marketing
- Expansion into other areas of the business, such as revenue management, sales, or operations
- International assignments or expatriate opportunities with AccorHotel's global presence
ASSUMPTION: The Marketing Manager role offers significant growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: The primary work location for this role is the QE2 hotel in Dubai, which is a historic ocean liner permanently docked in Port Rashid. The hotel features 447 distinctive rooms and offers a unique and iconic work environment.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for tourism, business, and culture, with a diverse and multicultural population
- The United Arab Emirates (UAE) is a federation of seven emirates, with Dubai being the second-largest and most populous emirate
- The UAE is known for its modern infrastructure, tax-free living, and business-friendly regulations
Work Schedule: The Marketing Manager will be expected to work a full-time schedule, with the possibility of additional hours as needed to meet project deadlines. The work schedule may include evenings and weekends, depending on the needs of the business and the candidate's availability.
ASSUMPTION: The unique work environment offered by the QE2 hotel, combined with the vibrant and multicultural city of Dubai, provides an exciting and dynamic setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the AccorHotel careers portal
- Phone or video screening with the HR department to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing and General Manager to discuss the role, responsibilities, and career growth opportunities
- Final interview with senior leadership or other relevant stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on metasearch marketing, performance-based advertising, and data analysis
- Communication and collaboration skills, with the ability to work effectively with internal teams and external vendors
- Problem-solving and critical thinking skills, with the ability to identify and address challenges and opportunities in the digital marketing landscape
- Cultural fit and alignment with AccorHotel's values and mission
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on metasearch marketing, performance-based advertising, and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and the company, addressing the required qualifications and key responsibilities outlined in the job description
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
ATS Keywords: Digital Marketing, Social Media Management, Performance Marketing, Google Analytics, Metasearch Marketing, Booking Network Ads, A/B Testing, Conversion Rate Optimization, CRM Management, Hospitality Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, experience, and cultural fit, as well as their ability to work collaboratively with various teams and stakeholders.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Tag Manager
- Mailchimp
- Meta Ads (Facebook Ads)
- Google Ads
- Sojern
- Koddi
- Expedia Travel Ads
- Retargeting platforms
- CRM systems
- Booking engines (e.g., TARS, ServeMe)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Innovation
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have experience working in a collaborative and team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to new tools and technologies as needed?
- Do you have a proven track record of achieving results in a fast-paced and dynamic environment?
ASSUMPTION: AccorHotel values candidates who are a strong cultural fit, with a focus on collaboration, data-driven decision making, and a results-focused work style.
⚠️ Potential Challenges
- Managing a team of marketing professionals with varying levels of experience and expertise
- Balancing strategic thinking and hands-on execution in a fast-paced and dynamic environment
- Keeping up with changes in search engine algorithms, social media policies, digital ad regulations, and industry innovations
- Working with a historical brand and ensuring its digital presence aligns with its iconic and timeless identity
ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities, requiring a balance of strategic thinking, hands-on execution, and adaptability in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this role focuses specifically on digital marketing and requires a strong working knowledge of metasearch marketing, performance-based advertising, and data analysis
- AccorHotel's global presence and iconic brands provide unique opportunities for career growth and development, both within the marketing department and across the broader organization
- This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous improvement
ASSUMPTION: The Marketing Manager role at AccorHotel offers a unique blend of strategic thinking, hands-on execution, and data-driven decision making, with opportunities for career growth and development in a global and iconic hospitality company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to maximize brand exposure and drive bookings for the QE2 hotel
- Managing and optimizing performance-based digital advertising campaigns across various platforms, with a focus on metasearch marketing and programmatic advertising
- Collaborating with internal teams and external vendors to execute digital projects, such as website enhancements, campaign landing pages, and digital promotions
ASSUMPTION: The Marketing Manager role at AccorHotel offers a wide range of projects and initiatives, with a focus on digital marketing, performance-based advertising, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AccorHotel support the professional development and growth of its marketing team members?
- What are the key challenges and opportunities facing the QE2 hotel and the broader AccorHotel organization in the digital marketing landscape?
- How does AccorHotel approach sustainability and responsible tourism, and what role does the Marketing Manager play in supporting these initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, priorities, and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AccorHotel careers portal
- Tailor your resume and cover letter to emphasize your fit for the role and the company, addressing the required qualifications and key responsibilities outlined in the job description
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication skills, and cultural fit
- Research AccorHotel's company culture, values, and mission to demonstrate your understanding and alignment with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
