Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Ucademy

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing growth strategies for a high-growth startup in the education sector
• Leading a marketing team and collaborating with other departments to align marketing strategies with overall company goals
• Optimizing user acquisition channels and improving conversion rates
• Analyzing data and converting qualitative information into quantitative insights

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership skills. The ideal candidate will have a proven track record in marketing within high-growth startups and a passion for the education sector.

📋 Key Responsibilities

✅ Design and execute the strategy of Growth

✅ Develop strategies of adquisition and optimization of users

✅ Ideate and test experiments to improve performance

✅ Analyze data and convert qualitative information into quantitative insights

✅ Lead a marketing team in a startup in full growth

✅ Identify opportunities for expansion into new markets

✅ Train and develop the team, sharing knowledge and best practices

✅ Collaborate with other teams to align the marketing strategy with the company's overall objectives

ASSUMPTION: The role involves a high degree of autonomy and requires strong leadership, strategic thinking, and data analysis skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and driving growth through innovative marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing within high-growth startups, with a strong background in user acquisition and growth strategies. Experience in the education sector is a plus.

Required Skills:

• Proven experience in designing and executing growth strategies
• Strong analytical skills and data-driven mindset
• Experience leading and managing high-performing marketing teams
• Excellent communication and presentation skills
• Fluency in Spanish

Preferred Skills:

• Experience in the education sector
• Fluency in English
• Experience in market expansion

ASSUMPTION: The ideal candidate will have a strong background in marketing within high-growth startups, with a proven track record in user acquisition and growth strategies. Experience in the education sector is a plus, but not required.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience level and industry standards for marketing managers in Madrid)

Benefits:

• Private Medical Insurance
• Flexible Compensation
• Professional Development Plan
• Continuous Training

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Madrid with 5-10 years of experience. The benefits package is designed to attract and retain top talent in the competitive Madrid job market.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: Small (11-50 employees) - A small company offers a more intimate work environment, closer collaboration with leadership, and the opportunity to have a significant impact on the company's growth and success.

Founded: 2016 - Ucademy was founded in 2016 and has since grown to become a leading EdTech company in the Netherlands, with a focus on personal growth and development through innovative educational methods.

Company Description:

• Ucademy is an independent academy focused on personal growth and development, offering a unique approach to education that combines freedom, creativity, and leadership
• The company aims to develop a new skillset for the 21st-century student, focusing on three personal and global domains: Freedom & Society, Creativity & Inspiration, and Identity & Leadership
• Ucademy offers insights (courses) within these domains, which can be followed independently or as part of a personalized learning path

Company Specialties:

• Bildung (personal development)
• Onderwijsvorming (educational innovation)
• Persoonsvorming (personal growth)
• Creative workshops
• Soft-Skills development

Company Website: http://www.ucademy.nl

ASSUMPTION: Ucademy is a small, innovative EdTech company with a strong focus on personal growth and development. The company's unique approach to education and commitment to continuous learning make it an attractive employer for marketing professionals seeking to make a significant impact in the education sector.

📊 Role Analysis

Career Level: Mid-level to Senior - This role is suitable for marketing professionals with 5-10 years of experience in high-growth startups, seeking to take on a leadership role and drive growth through innovative marketing strategies.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with other department heads to align marketing strategies with overall company goals.

Work Arrangement: On-site, with flexible hours and remote work options available - The Marketing Manager will be based in Ucademy's Madrid office but may have the opportunity to work remotely on a case-by-case basis.

Growth Opportunities:

• As Ucademy continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company
• The Marketing Manager will have the opportunity to mentor and develop junior marketing team members, helping to build a high-performing team that can drive the company's growth and success
• Ucademy's focus on continuous learning and personal development provides ample opportunities for the Marketing Manager to expand their skills and knowledge in the marketing and education sectors

ASSUMPTION: The Marketing Manager role at Ucademy offers a unique opportunity for marketing professionals to drive growth and make a significant impact in the education sector. With a small, innovative company culture and a strong focus on personal development, Ucademy provides an ideal environment for marketing professionals seeking to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace - Ucademy's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Oranjeboomstraat 198, Breda, Noord-Brabant, NL

Geographic Context:

• Madrid is the capital and largest city of Spain, with a vibrant culture, rich history, and a thriving job market
• The city is home to a diverse range of industries, including finance, technology, and tourism, providing ample opportunities for marketing professionals to network and grow their careers
• Madrid offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a wide range of cultural attractions and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available - The Marketing Manager will be expected to work standard business hours but may have the opportunity to work remotely on a case-by-case basis.

ASSUMPTION: Ucademy's modern, collaborative workspace in Madrid provides an ideal environment for marketing professionals seeking to drive growth and make a significant impact in the education sector. The city's vibrant culture, diverse job market, and high quality of life make it an attractive location for marketing professionals seeking to advance their careers in a dynamic, innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the CEO and other department heads
• Final interview with the CEO and HR department

Key Assessment Areas:

• Strategic thinking and growth mindset
• Data analysis and interpretation skills
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with Ucademy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Ucademy's unique approach to education and how your marketing background can drive the company's growth and success
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and data analysis skills

ATS Keywords: Marketing Manager, Growth Strategies, User Acquisition, Data Analysis, Team Leadership, Paid Media, Organic Strategies, Analytical Skills, Innovative Solutions, Passion for Education, Market Expansion

ASSUMPTION: Ucademy's interview process is designed to assess the strategic thinking, data analysis, and leadership skills required for the Marketing Manager role. The company is looking for candidates who can drive growth through innovative marketing strategies and align with Ucademy's unique approach to education and commitment to personal development.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads
• Google Ads
• SEO and SEM tools
• CRM and marketing automation software

ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and technologies, including analytics, advertising, SEO, and CRM software. The specific tools and technologies required may vary depending on the company's marketing strategy and the Marketing Manager's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Freedom & Society
• Creativity & Inspiration
• Identity & Leadership

Work Style:

• Collaborative and innovative
• Data-driven and analytical
• Committed to continuous learning and personal development

Self-Assessment Questions:

• How do you align with Ucademy's unique approach to education and commitment to personal development?
• How do you balance creativity and data-driven decision-making in your marketing strategies?
• How do you foster a collaborative and innovative work environment, and how do you support the personal growth and development of your team members?

ASSUMPTION: Ucademy is looking for marketing professionals who align with the company's unique approach to education and commitment to personal development. The ideal candidate will be collaborative, innovative, and committed to continuous learning, with a strong data-driven mindset and a passion for driving growth through innovative marketing strategies.

⚠️ Potential Challenges

• The Marketing Manager role at Ucademy is a high-pressure, fast-paced position that requires strong leadership, strategic thinking, and data analysis skills
• The role may involve working with tight deadlines and competing priorities, requiring the Marketing Manager to prioritize and manage their time effectively
• The Marketing Manager may face resistance to change from internal stakeholders, requiring strong communication and negotiation skills to drive growth and implement innovative marketing strategies
• The role may require the Marketing Manager to work with limited resources, requiring them to be creative and resourceful in their approach to marketing and growth

ASSUMPTION: The Marketing Manager role at Ucademy presents a unique opportunity for marketing professionals to drive growth and make a significant impact in the education sector. However, the role also presents a range of challenges, including tight deadlines, competing priorities, resistance to change, and limited resources. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and overcome these challenges to drive the company's growth and success.

📈 Similar Roles Comparison

• Marketing Manager (Education) vs. Marketing Manager (Tech): Marketing Managers in the education sector may face unique challenges and opportunities related to the industry's regulatory environment, target audience, and marketing channels. In contrast, Marketing Managers in the tech sector may have access to more advanced marketing technologies and a wider range of marketing channels
• Marketing Manager (Startup) vs. Marketing Manager (Enterprise): Marketing Managers in startups may have more autonomy and opportunities for growth but may also face more uncertainty and risk. In contrast, Marketing Managers in enterprise-level companies may have more resources and stability but may also face more bureaucracy and red tape
• Marketing Manager (Growth) vs. Marketing Manager (Brand): Marketing Managers focused on growth may prioritize user acquisition, experimentation, and data-driven decision-making, while Marketing Managers focused on brand may prioritize brand awareness, storytelling, and creative expression

ASSUMPTION: The Marketing Manager role at Ucademy presents a unique opportunity for marketing professionals to drive growth and make a significant impact in the education sector. However, the role also presents a range of challenges and opportunities related to the industry, company size, and marketing focus. The ideal candidate will be able to navigate these challenges and opportunities effectively and drive the company's growth and success.

📝 Sample Projects

• Developing and executing a growth strategy for a new educational product or service offering
• Optimizing user acquisition channels and improving conversion rates for an existing educational product or service
• Conducting market research and analysis to identify new opportunities for expansion and growth in the education sector

ASSUMPTION: The Marketing Manager role at Ucademy presents a range of opportunities for marketing professionals to drive growth and make a significant impact in the education sector. The ideal candidate will have experience with a range of marketing projects, from developing and executing growth strategies to optimizing user acquisition channels and conducting market research and analysis.

❓ Key Questions to Ask During Interview

• How does Ucademy's unique approach to education and commitment to personal development inform the company's marketing strategy?
• What are the key challenges and opportunities facing the Marketing Manager in this role, and how can I best position myself to overcome these challenges and drive growth?
• How does Ucademy support the personal growth and development of its marketing team members, and what opportunities are available for me to grow both personally and professionally in this role?
• What are the key priorities for the Marketing Manager in the first 90 days, and how can I best prepare to hit the ground running and drive immediate impact in this role?
• How does Ucademy measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing in this role?

ASSUMPTION: The Marketing Manager role at Ucademy presents a unique opportunity for marketing professionals to drive growth and make a significant impact in the education sector. The ideal candidate will be proactive and strategic in their approach to the interview process, asking insightful questions that demonstrate their understanding of the company's unique approach to education and commitment to personal development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and data analysis skills
• Research Ucademy's unique approach to education and commitment to personal development, and be prepared to discuss how your marketing background can drive the company's growth and success
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.