Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Varsity Brands

🔹 Location: Farmers Branch, Texas

🔹 Job Type: Hybrid (4 days onsite, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for priority sports and customer segments
• Driving customer engagement, lead generation, and sales conversion through targeted campaigns
• Collaborating cross-functionally with diverse teams to ensure campaign success
• Leveraging data-driven insights and market trends to inform marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.

📋 Key Responsibilities

✅ Develop and execute direct-to-customer marketing plans by sport and customer segment to drive growth and acquire new customers, with a focus on high-opportunity and emerging sports

✅ Build a 12-month marketing calendar for each sport that aligns with key business drivers, ensuring full alignment across Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation teams

✅ Lead the strategic planning and execution of sport-specific, digital-first campaigns, from brief development to launch, reporting, and optimization

✅ Translate marketing strategy into compelling, insight-driven creative briefs that inspire high-impact marketing assets across digital and omnichannel touchpoints

✅ Partner with Strategic Marketing, Deployment, and Analytics teams to track campaign KPIs, evaluate performance, and uncover insights to optimize outcomes

✅ Develop a deep understanding of assigned sports categories, including customer needs, pain points, and purchase behavior, to shape marketing strategies and communications that resonate

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent professional experience

Experience: 6+ years of experience in results-driven marketing, campaign management, product marketing, or sales marketing (preferably in a B2B or omnichannel environment)

Required Skills:

• Proven success in developing and executing strategic marketing plans that drive customer acquisition and revenue growth
• Strong campaign management and project leadership skills, with the ability to manage timelines, deliverables, and cross-team collaboration with a high degree of ownership
• Experience developing customer segmentation and targeting strategies to deliver personalized, insight-driven marketing
• Solid analytical and performance measurement capabilities, including experience with A/B testing, campaign tracking, and applying insights to optimize outcomes
• Exceptional communication skills—both written and verbal—with the ability to influence and align stakeholders
• Highly organized, detail-oriented, and results-focused, with a track record of getting things done in fast-paced, deadline-driven environments

Preferred Skills:

• Passionate about sports and the athletic customer—bonus if you have knowledge or experience in team sports, coaching, or marketing sports programs

ASSUMPTION: This role requires a candidate with a strong marketing background, proven track record in campaign management, and a deep understanding of customer needs and market dynamics.

💰 Compensation & Benefits

Salary Range: USD $74,500 - $80,000 Annual Base Salary + 10% Annual Performance Target Bonus

Benefits:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) Plan with Company Matching
• Company Paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks Including Discounts on Personal Apparel and Equipment

Working Hours: Full-time exempt, with 4 days work onsite in Farmers Branch Headquarters and Friday as a flex day

ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change. The benefits listed are typical for roles of this level and may vary based on the candidate's specific situation.

📌 Applicant Insights

🔍 Company Context

Industry: Varsity Brands operates in the Executive Offices industry, focusing on elevating the student experience in Sport and Spirit through its BSN SPORTS and Varsity Spirit divisions.

Company Size: Varsity Brands has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but it has established itself as a leader in its industry.

Company Description:

• Varsity Brands elevates the student experience in Sport and Spirit by partnering with educators, coaches, and students to build school pride, student engagement, and community spirit.
• The company offers customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams, and corporations.
• Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and sales.

Company Specialties:

• Sport
• Spirit
• Achievement
• Yearbook
• Cheer
• Athletics
• Dance
• Fundraising
• Cheerleading
• New School Construction
• Graduation
• School Spirit
• Performance Arts
• And School Needs

Company Website: http://www.varsitybrands.com

ASSUMPTION: Varsity Brands is a well-established company with a strong presence in its industry, offering a wide range of products and services to its customers.

📊 Role Analysis

Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.

Reporting Structure: The Marketing Manager will report directly to the Senior Marketing Director and work closely with various teams, including Sales, Merchandising, Digital, and Innovation.

Work Arrangement: This is a hybrid role, with 4 days work onsite in Farmers Branch Headquarters and Friday as a flex day, allowing for a balance between on-site collaboration and remote work.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within the Marketing department or other areas of the organization.
• The company's large size and diverse product offerings provide ample opportunities for career growth and development.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's marketing efforts and drive growth in priority sports and customer segments.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Farmers Branch, Texas, offering a professional office environment with modern amenities and collaborative workspaces.

Office Location(s): 4849 Alpha Rd., Dallas, Texas 75244, US and 1901 Diplomat Dr, Farmers Branch, Texas, US

Geographic Context:

• The Dallas-Fort Worth metro area offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities.
• The cost of living in the area is generally lower than in other major metropolitan areas, providing an affordable option for both living and working.

Work Schedule: The work schedule for this role is full-time exempt, with 4 days work onsite in Farmers Branch Headquarters and Friday as a flex day, allowing for a balance between structured office hours and flexible remote work.

ASSUMPTION: The office environment and work schedule for this role provide a supportive and collaborative work environment that fosters productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Senior Marketing Director and other key stakeholders
• Final round interview with the Senior Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign management and project leadership abilities
• Analytical and performance measurement capabilities
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise
• Research the company and its products to demonstrate your understanding of the business and its market position
• Be prepared to discuss your experience with sports marketing, customer segmentation, and campaign optimization

ATS Keywords: Marketing Strategy, Campaign Management, Customer Acquisition, Data-Driven Insights, Stakeholder Collaboration, Sports Marketing, Customer Segmentation, Performance Optimization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership abilities, and marketing expertise, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role will depend on the company's specific technology stack and may include marketing automation platforms, CRM software, data analysis tools, project management tools, and creative design tools.

👔 Cultural Fit Considerations

Company Values:

• Service - We lead with heart. We champion community.
• Passion - We love what we do. It fuels our purpose.
• Integrity - We do what we promise. We own our actions and decisions.
• Respect - We earn it by giving it. Because everyone deserves it.
• Innovation - We never stop striving to be better. For ourselves and our community.
• Transparency - We are committed to openness and honesty in everything we do.

Work Style:

• The company values a collaborative, team-oriented work environment that fosters open communication and active listening.
• Employees are encouraged to take initiative, be proactive, and continuously seek opportunities for growth and improvement.
• The company promotes a healthy work-life balance, offering flexible work arrangements and generous time off policies.

Self-Assessment Questions:

• Do you align with the company's values, particularly 'Service' and 'Passion'?
• Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and resilience?
• Do you thrive in a collaborative, team-oriented work environment that encourages open communication and active listening?

ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values, a proactive work style, and a commitment to continuous learning and improvement will be well-suited to this role.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, trade shows, or client meetings
• The fast-paced nature of the role may present challenges in managing multiple campaigns simultaneously and meeting tight deadlines
• The company's large size and diverse product offerings may present opportunities for career growth and development but may also require additional time and effort to navigate the organization and build relationships
• The competitive nature of the sports and spirit industry may present challenges in driving customer acquisition and market share

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under tight deadlines, and navigate a large and dynamic organization to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a mid-sized to large organization, with a focus on strategic planning, campaign management, and cross-functional collaboration
• The industry-specific context for this role is the sports and spirit industry, which presents unique challenges and opportunities compared to other industries
• The career path for this role may lead to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer, depending on the candidate's performance and the organization's structure

ASSUMPTION: Candidates should have experience in strategic marketing, campaign management, and cross-functional leadership, as well as a strong understanding of the sports and spirit industry and its market dynamics.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer acquisition and revenue growth for a new product launch in a specific sports category
• Conducting market research and customer segmentation analysis to inform marketing strategies and communications for an established product line
• Collaborating with cross-functional teams to optimize the customer journey and improve engagement metrics for an existing marketing campaign

ASSUMPTION: Candidates should have experience in developing and executing strategic marketing plans, conducting market research and customer segmentation analysis, and collaborating with cross-functional teams to optimize marketing campaigns and drive results.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next fiscal year and how this role contributes to its success?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• Can you provide examples of how the company has adapted its marketing strategies to respond to changes in the market or customer behavior?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: Candidates should ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving results and contributing to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your strategic thinking, campaign management, and cross-functional leadership abilities
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and marketing expertise
• Research the company and its products to demonstrate your understanding of the business and its market position
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.