Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: myCareer - NSW Government

🔹 Location: The Rocks, Sydney

🔹 Job Type: On-site

🔹 Category: Government Administration

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns to drive visitation in Sydney and New South Wales.
• Collaborating with creative and media agencies for maximized campaign impact.
• Developing and implementing brand marketing strategies.
• Potential involvement in destination, sector, or event campaigns based on needs and interests.

ASSUMPTION: This role is focused on both strategic development and execution of high-profile marketing campaigns within the visitor economy. Given the NSW Government's involvement, the role likely targets a broad range of stakeholders and requires alignment with governmental objectives.

📋 Key Responsibilities

✅ Delivery of integrated marketing campaigns to drive visitation and spending.

✅ Development of brand marketing strategies that align with organisational objectives.

✅ Management of high-profile brand campaigns in partnership with creative and media agencies.

✅ Collaboration with stakeholders to ensure alignment with broader objectives.

ASSUMPTION: The responsibilities highlight a heavy emphasis on teamwork, strategy, and execution, reflecting the need for cross-functional collaboration within governmental operations.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing, Communications, or a related field.

Experience: Proven experience in managing high-profile campaigns within fast-paced environments is essential.

Required Skills:

• Media planning
• Paid media campaign management
• Stakeholder management
• Brand strategy
• Project management

Preferred Skills:

• Knowledge of the tourism and events landscape
• Collaboration with agencies and commercial partners

ASSUMPTION: Candidates are expected to have significant marketing experience, particularly in sectors related to tourism or government, to handle the complexity and reach of the campaigns.

💰 Compensation & Benefits

Salary Range: $125,693 - $138,510 per annum plus superannuation

Benefits:

• Ongoing role providing job stability
• Opportunities to work on prestigious government campaigns
• Potential career advancement within the NSW Government

Working Hours: Standard working hours are 40 per week

ASSUMPTION: The salary reflects the seniority of the position and the importance of driving governmental objectives within the visitor economy context.

📌 Applicant Insights

🔍 Company Context

Industry: Government Administration

Company Size: More than 10,001 employees providing expansive opportunities for career growth and network building.

Founded: Not specified

Company Description:

• Focuses on services that improve the lives of over 8 million people in NSW.
• Offers diverse work through more than 30 agencies and business units.
• Guided by core values of integrity, trust, service, and accountability.

Company Specialties:

• Government policy and administration
• Tourism and events
• Customer service reform and digital initiatives

Company Website: https://www.customerservice.nsw.gov.au/

ASSUMPTION: The company’s large size suggests a diverse range of opportunities and departments, giving employees room for internal transitions and growth.

📊 Role Analysis

Career Level: Mid to senior management, with a focus on strategic leadership and execution.

Reporting Structure: Likely reports to the Associate Director of Brand Strategy and possibly other senior figures within Destination NSW.

Work Arrangement: On-site at The Rocks, Sydney

Growth Opportunities:

• Potential to expand skills into destination or event campaigns
• Opportunities for leadership roles within the NSW Government
• Development of cross-sector marketing strategies

ASSUMPTION: The role provides significant opportunities for professional growth within governmental sectors, offering the chance to impact the region’s visitor economy positively.

🌍 Location & Work Environment

Office Type: Government office, likely providing a formal and structured environment.

Office Location(s): The Rocks, Sydney

Geographic Context:

• Located in a historical part of Sydney, close to cultural and tourism hubs.
• Accessible by public transportation, offering commute convenience.
• Proximity to various governmental departments and agencies.

Work Schedule: Standard business hours with potential peaks aligned with campaign launches.

ASSUMPTION: The central location offers an enriching environment surrounded by significant cultural heritage sites, conducive to the role’s tourism focus.

💼 Interview & Application Insights

Typical Process:

• Initial application screening through the recruitment portal
• Phone or video interview with HR or Talent Acquisition Partner
• In-person interviews with hiring managers and team members

Key Assessment Areas:

• Marketing strategy formulation and execution
• Stakeholder engagement and management skills
• Ability to align campaigns with organizational objectives

Application Tips:

• Highlight experience with high-profile brand campaigns
• Showcase detailed examples of stakeholder management skills
• Prepare to discuss strategies for tourism industry marketing

ATS Keywords: Marketing, Brand Strategy, Campaign Management, Stakeholder Engagement, Tourism

ASSUMPTION: The recruitment process likely requires comprehensive preparation with examples of past experiences and achievements in similar roles.

🛠️ Tools & Technologies

• Marketing automation platforms
• Social media management tools
• Analytics software for tracking campaign performance

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for effective campaign management and analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity and Accountability
• Diversity and Inclusion
• Service Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven with a focus on strategic outcomes
• Dynamic with a capacity to adapt to fast-paced changes

Self-Assessment Questions:

• How do you approach the development of marketing strategies for diverse audiences?
• Describe a time when you led a campaign that successfully aligned with broader objectives.
• How do you manage multiple projects and priorities under tight deadlines?

ASSUMPTION: The role requires alignment with governmental values and commitment to delivering meaningful impacts on the visitor economy.

⚠️ Potential Challenges

• Navigating complex approval processes within governmental structures
• Balancing competing priorities and projects
• Ensuring alignment of brand campaigns with broader organizational goals
• Managing expectations and deliverables with external agencies

ASSUMPTION: Challenges are based on the high stakes of governmental engagement and the necessity for strategic results within a defined public sector framework.

📈 Similar Roles Comparison

• Other government-based marketing roles may focus more on policy-driven communications rather than visitor economy growth.
• Positions within private tourism entities may emphasize revenue targets over strategic government alignment.
• Roles in smaller organizations might offer more hands-on involvement in all campaign aspects but with smaller scopes.

ASSUMPTION: Comparison is drawn between the strategic depth and resource availability of large governmental roles versus smaller or private sector roles.

📝 Sample Projects

• Development of a seasonal campaign to boost city visits during the off-peak periods
• Collaborative campaign with Sydney's cultural institutions to drive native and international tourism
• Strategic partnership campaigns with major airlines or travel agencies

ASSUMPTION: Sample projects reflect the government's focus on strategic partnerships and seasonal marketing to maximize tourism impact.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the marketing manager role align with the department's long-term strategic goals?
• Describe the team structure and how collaborative processes are managed.
• What are the biggest challenges currently facing the marketing team?
• How does the department measure the success of marketing initiatives?

ASSUMPTION: These questions aim to glean insights regarding role expectations, team dynamics, and success metrics important in this governmental marketing context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the specified recruitment portal.
• Ensure your resume highlights relevant experience with high-profile campaigns and stakeholder management.
• Prepare a detailed cover letter addressing your alignment with the role's requirements.
• Identify examples of past success in similar roles to discuss during interviews.
• Note application deadline: Thursday 17 April 2025 by 10:00 AM.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.