Marketing Manager

📌 Core Information 🔹 Job Title: Marketing Manager 🔹 Company: Valley Behavioral Health 🔹 Location: West Valley City, Utah, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 10, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Facilitating marketing campaigns, projects, and collateral - Overseeing brand reputation, social media, and digital marketing efforts - Supervising marketing platforms and coordinating projects - Managing marketing budget and vendor relationships - Ensuring content development aligns with branding guidelines ASSUMPTION: This role requires a balance of creative and strategic thinking, with a focus on project management and team coordination. 📋 Key Responsibilities ✅ Facilitate the production of marketing campaigns, projects, collateral, website, and event material ✅ Oversee brand reputation, social media, and digital marketing efforts ✅ Supervise day-to-day activities of marketing platforms and projects ✅ Manage marketing budget and vendor relationships ✅ Ensure content development aligns with branding guidelines ASSUMPTION: The role involves a mix of creative tasks, strategic planning, and team coordination, requiring strong organizational skills and attention to detail. 🎯 Required Qualifications Education: Bachelor’s degree in Marketing, Graphic Design, or related field Experience: - Two years of professional social media experience - Two years of design experience - Two years of project coordination experience Required Skills: - Proficiency in marketing, social media, and digital marketing strategies - Strong project management and coordination skills - Excellent communication and collaboration skills - Familiarity with branding guidelines and content development - Budget management and vendor relationship skills Preferred Skills: - Experience with marketing automation tools - Knowledge of the mental health industry - Familiarity with non-profit organizations ASSUMPTION: Candidates with relevant experience in marketing, project management, and design will be well-suited for this role. 💰 Compensation & Benefits Salary Range: $60,008 - $80,000 annually (based on related experience and industry standards) Benefits: - On-Demand Pay - Paid Time Off (15 days accrued annually, increasing with service) - Paid Holidays (11 days) - Wellness Days (2 days) - Paid Parental Leave - Health, Dental, Vision, Life & Disability, Accident, Hospital Indemnity, Critical Illness, Legal, Auto, Home, and Pet Insurance - Health Savings Account (HSA) with company match (up to $900 for individuals, $1800 for families) - Tuition Reimbursement, New Licensure Reimbursement, and Career Training & Development - 401(k) Retirement Program with company match (up to 6% of annual salary) - Discounts and Perks Program ($4500+ in savings) Working Hours: Monday - Friday, 8:00 AM - 5:00 PM ASSUMPTION: The salary range is estimated based on the provided pay range and industry standards for marketing managers with 2-5 years of experience. 📌 Applicant Insights 🔍 Company Context Industry: Mental Health Care Company Size: 501-1,000 employees Founded: 1987 Company Description: Valley Behavioral Health is a non-profit organization providing comprehensive behavioral health services, including individual and family therapy, outpatient and residential programs, psychiatric care, substance abuse treatment, case management, life skills development, housing, and senior services. They are committed to empowering individuals and families to lead more fulfilling lives through innovative, outcome-based programs and services. Company Specialties: Individual and Family Therapy, Outpatient and Residential Programs, Psychiatric Care, Substance Abuse Treatment, Case Management, Life Skills Development, Housing, Mental Health, Therapist, Counseling, Medication Management, Senior Services, and Healthcare Systems Company Website: valleycares.com ASSUMPTION: Valley Behavioral Health is a leading behavioral health innovator in the Intermountain West, focusing on transforming and integrating treatment for complex psychiatric, addiction, and developmental challenges. 📊 Role Analysis Career Level: Mid-level marketing professional Reporting Structure: Reports directly to the Sr. Director of Marketing and Fund Development Work Arrangement: On-site, full-time position with standard business hours Growth Opportunities: - Potential advancement within the marketing department or related fields - Opportunities to expand skills and knowledge in marketing, project management, and the mental health industry ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the broader mental health industry. 🌍 Location & Work Environment Office Type: On-site, with a collaborative and supportive work environment Office Location: 3737 W 4100 S, West Valley City, UT 84120 Geographic Context: West Valley City is a suburban area of Salt Lake City, Utah, with a population of approximately 136,000. The city offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a diverse range of dining and entertainment options. Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed ASSUMPTION: The on-site work environment at Valley Behavioral Health fosters collaboration and teamwork, with opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the marketing team 4. Final interview with the Sr. Director of Marketing and Fund Development Key Assessment Areas: - Marketing and project management skills - Creativity and strategic thinking - Communication and collaboration abilities - Alignment with company values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant marketing, project management, and design experience - Showcase your understanding of the mental health industry and Valley Behavioral Health's mission - Prepare examples of successful marketing campaigns or projects you've managed ATS Keywords: Marketing, Social Media, Digital Marketing, Project Coordination, Brand Management, Content Development, Budget Management, Vendor Management, Graphic Design, Marketing Manager, Mental Health, Non-Profit, Marketing Campaigns, Marketing Projects, Marketing Collateral, Brand Reputation, Marketing Budget, Vendor Relationships ASSUMPTION: Applicants should emphasize their relevant marketing experience, project management skills, and alignment with Valley Behavioral Health's mission and values in their application materials. 🛠️ Tools & Technologies - Marketing automation tools (e.g., HubSpot, Marketo) - Graphic design software (e.g., Adobe Creative Suite, Sketch) - Project management tools (e.g., Asana, Trello) - Social media management platforms (e.g., Hootsuite, Buffer) - Content management systems (e.g., WordPress, Drupal) ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Empathy & Compassion - Team Focus - Resilience - Integrity - Excellence - FUN! Work Style: - Collaborative and supportive team environment - Focus on innovation and continuous improvement - Strong commitment to the organization's mission and values Self-Assessment Questions: - How do you demonstrate empathy and compassion in your work? - How have you shown resilience in the face of challenges or setbacks? - How do you foster a collaborative and supportive work environment? ASSUMPTION: Applicants should assess their alignment with Valley Behavioral Health's values and work style to ensure a strong cultural fit. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Coordinating with various internal and external teams - Ensuring brand consistency across multiple platforms and channels - Adapting to changes in marketing strategies and priorities - Balancing creative and strategic responsibilities ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and demonstrate strong organizational skills to succeed in this role. 📈 Similar Roles Comparison - Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less strategic responsibilities - Marketing Director: Oversees the entire marketing department and may have more strategic and leadership responsibilities - Graphic Designer: Specializes in visual design and may have less involvement in project management and strategic planning ASSUMPTION: Applicants should consider their career goals and preferred level of responsibility when comparing this role to similar positions in the marketing field. 📝 Sample Projects - Developing and executing a marketing campaign to promote a new mental health service or program - Creating and managing social media content to engage target audiences and raise brand awareness - Designing and implementing a website redesign project to improve user experience and drive conversions - Coordinating with vendors to produce marketing collateral, such as brochures, posters, or promotional items ASSUMPTION: Applicants should be prepared to provide examples of relevant marketing projects and campaigns they have managed, highlighting their skills in project coordination, content development, and vendor management. ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for Valley Behavioral Health? - What are the most significant challenges facing the marketing department, and how can this role address them? - How does Valley Behavioral Health support the professional growth and development of its marketing team members? - What are the key priorities for this role in the first 90 days? - How does the marketing department collaborate with other departments, such as fundraising and clinical services? ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and organization, as well as their understanding of the marketing department's goals and priorities. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant marketing, project management, and design experience - Prepare examples of successful marketing campaigns or projects you've managed - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role - Be prepared to provide references and complete a background check if selected for the final round of interviews ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.