🔹 Job Title: Marketing Manager
🔹 Company: Sonepar
🔹 Location: Prince George's County, Maryland, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible/hybrid work options
🚀 Job Overview
Key aspects of this role include:
1. Strategic Marketing Leadership: Oversee the strategy, development, and execution of various marketing initiatives, focusing on program management and digital marketing.
2. Budget Management: Manage the marketing budget, including major events, promotions, materials, and market development funds.
3. Team Management: Hire, train, and conduct performance evaluations for marketing staff.
4. Digital Marketing Expertise: Develop and execute comprehensive digital marketing strategies, including social media, paid and organic campaigns.
5. Cross-Functional Collaboration: Work closely with internal stakeholders to ensure alignment and successful implementation of marketing initiatives.
ASSUMPTION: This role requires a high level of creativity, attention to detail, project management, presentation skills, and effective communication abilities.
📋 Key Responsibilities
🔹 Program Management: Provide value proposition development, messaging strategies, and marketing insights that support and drive company new business strategies and omni-channel approaches.
🔹 Budget Management: Manage the marketing budget, including major events, promotions, materials, and market development funds.
🔹 Team Management: Hire, train, and conduct performance evaluations for marketing staff.
🔹 Digital Marketing: Develop and execute comprehensive digital marketing strategies, including social media, paid and organic campaigns.
🔹 Calendar Management: Create and maintain the department master marketing calendar.
🔹 KPI Evaluation: Review and evaluate overall effectiveness of marketing programs and services by managing the reporting for department KPIs.
🔹 Stakeholder Collaboration: Collaborate closely with marketing team members and other internal stakeholders to ensure alignment and successful implementation of marketing initiatives.
🔹 Brand Promotion: Effectively utilize communication vehicles to promote products, services, customer events, eCommerce platform, and overall company brand.
🔹 Manufacturer Co-op Programs: Implement strategies and support administration of manufacturer marketing co-op programs.
🔹 Vendor Management: Work with external teams, agencies, and vendors to execute effective marketing programs.
🔹 Trend Analysis: Identify marketing trends and key opportunities for innovation.
🔹 Special Projects: Perform other projects or special assignments as required.
ASSUMPTION: This role involves managing multiple projects simultaneously in a fast-paced environment, requiring strong organizational skills, attention to detail, and the ability to prioritize and multitask effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing, business, or a related field.
Experience:
- 5+ years of experience in B2B marketing, digital marketing, advertising, or a related field.
- 1+ years of team management/supervisory experience.
Skills:
- Excellent organizational and time management skills; Strong attention to detail.
- Ability to prioritize and multitask in a fast-paced environment.
- Strong written and verbal communication skills.
- Fast learner with ability to problem solve.
- Demonstrated success in social media strategy development and execution.
- Strong expertise in digital marketing, including paid and organic strategies.
- Good understanding of analytics, data, and reporting in Google Analytics or similar tools (preferred).
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).
- Experience with Photoshop, Illustrator, Marketo, or Hootsuite a plus, but not required.
💰 Compensation & Benefits
Salary Range: $90,000 - $140,000 annually with bonus potential
Benefits:
- Healthcare plans
- Dental & vision
- Paid time off
- Paid parental leave
- 401(k) retirement savings with company match
- Professional and personal development programs
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale (Electrical Supply Distributors)
Company Size: 10,001+ employees
Founded: 1969 (Sonepar Group)
Headquarters: Charleston, SC, United States
Description: Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2024, Sonepar achieved sales of $35.2 billion.* Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 46,000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
Specialties: Electrical Supply Distributors, Supply, Wholesale, Distribution, Tools and Fasteners, Safety, Industrial Supplies, Electrical Supplies, Lamps and Lighting, Wire and Cable, Integrated Supply Management, and Services and Solutions
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (on-site with flexible/hybrid work options)
Growth Opportunities: Potential for career advancement within the marketing department or related fields within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Upper Marlboro, MD
Geographic Context: Prince George's County, Maryland, United States
- Close proximity to Washington, D.C., offering easy access to urban amenities and cultural attractions.
- Affordable cost of living compared to nearby metropolitan areas.
Work Schedule: Full-time, 40 hours per week, with flexible/hybrid work options.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final round interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Leadership and team management skills
- Adaptability and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Showcase your understanding of the role and company by addressing specific responsibilities and required qualifications.
- Prepare examples of successful marketing campaigns and strategies you've implemented in previous roles.
- Be ready to discuss your approach to digital marketing, social media, and analytics.
ATS Keywords: B2B Marketing, Digital Marketing, Advertising, Team Management, Project Management, Marketing Strategy, Social Media, Analytics, Marketing Campaigns, Budget Management, Stakeholder Collaboration
🛠 Cultural Fit Considerations
Company Values:
- Adapt: Easily adapt to new situations, people, culture, and technology.
- Dare: Challenge the status quo and continuously improve.
- Learn: Be curious, willing to learn, and apply new learnings.
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on continuous improvement and innovation
Self-Assessment Questions:
1. How do you adapt to new situations and technologies in a fast-paced environment?
2. Can you provide an example of a time when you challenged the status quo and drove meaningful change?
3. Describe your approach to learning and applying new marketing strategies and tools.
🛠 Potential Challenges
1. Work-Life Balance: Balancing the demands of a fast-paced marketing role with personal responsibilities may be challenging.
2. Budget Constraints: Managing a marketing budget effectively while delivering high-impact campaigns can be challenging.
3. Stakeholder Management: Collaborating with various internal stakeholders and external vendors may present unique challenges.
4. Keeping Up with Industry Trends: Staying current with the latest marketing trends and technologies can be challenging in a fast-paced environment.
📈 Similar Roles Comparison
1. Marketing Manager vs. Marketing Director: This role focuses more on tactical execution and team management, while a Marketing Director role would involve more strategic planning and cross-functional leadership.
2. B2B vs. B2C Marketing: B2B marketing often requires a deeper understanding of industry-specific trends and customer needs, while B2C marketing may involve more consumer-focused strategies.
3. Agency vs. In-house Marketing: In-house marketing roles may offer more long-term career growth opportunities, while agency roles may provide exposure to a wider range of clients and industries.
📝 Sample Projects
1. Marketing Campaign Development: Develop and execute a comprehensive marketing campaign, including market research, target audience identification, messaging, channel selection, and performance analysis.
2. Social Media Strategy: Create and implement a social media strategy that increases brand awareness, engagement, and lead generation.
3. Event Planning: Plan and execute a successful industry event, including vendor management, speaker coordination, and post-event analysis.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: What are the most pressing priorities for this role in the first 90 days?
2. Team Structure: How is the marketing team structured, and who will I be working closely with?
3. Marketing Technology: What marketing technology stack does the company use, and how can I leverage it to improve campaign performance?
4. Budget Allocation: How is the marketing budget allocated, and what are the key areas for investment?
5. Career Growth: What opportunities are there for professional development and career advancement within the marketing department or related fields?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://career.sonepar.com/job/Upper-Marlboro-Marketing-Manager-MD-20774/1138119701/).
2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
3. Prepare examples of successful marketing campaigns and strategies you've implemented in previous roles.
4. Be ready to discuss your approach to digital marketing, social media, and analytics.
5. Follow up with the hiring manager one week after submission to inquire about the status of your application.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Similar Roles Comparison
1. Marketing Manager vs. Marketing Director: This role focuses more on tactical execution and team management, while a Marketing Director role would involve more strategic planning and cross-functional leadership.
2. B2B vs. B2C Marketing: B2B marketing often requires a deeper understanding of industry-specific trends and customer needs, while B2C marketing may involve more consumer-focused strategies.
3. Agency vs. In-house Marketing: In-house marketing roles may offer more long-term career growth opportunities, while agency roles may provide exposure to a wider range of clients and industries.
