Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Gathern

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: May 25, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing market landscapes to identify and segment target customer groups
• Developing data-driven customer personas and integrated marketing campaigns
• Leading and mentoring marketing teams to foster creativity, collaboration, and accountability
• Monitoring campaign performance metrics and refining strategies for maximum ROI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive marketing efforts and achieve business objectives.

📋 Key Responsibilities

✅ Analyze market landscapes to accurately identify and segment target customer groups

✅ Develop detailed and data-driven customer personas reflecting real behaviors, needs, and motivations

✅ Design, execute, and manage integrated marketing campaigns tailored to individual segments across digital and traditional channels

✅ Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability

✅ Monitor campaign performance metrics, conduct in-depth analysis, and continuously refine strategies to maximize effectiveness and ROI

✅ Collaborate closely with cross-functional teams to ensure a consistent and compelling brand experience

✅ Own and manage the marketing budget, ensuring optimal allocation of resources for maximum return

✅ Drive the development and implementation of content strategy, including copywriting, visual direction, and storytelling aligned with brand voice

✅ Oversee the management of external agencies and vendors to ensure delivery meets brand and business standards

✅ Identify and capitalize on new marketing channels and opportunities for growth, including partnerships, influencer marketing, and events

✅ Track market trends, competitive activity, and emerging technologies to keep strategies fresh and relevant

✅ Ensure brand consistency and compliance across all marketing communications and customer touchpoints

✅ Report marketing performance to senior leadership with insights, trends, and recommendations for future planning

✅ Champion the use of marketing automation and CRM tools to improve campaign efficiency and lead nurturing

✅ Implement customer feedback loops into campaign planning to improve personalization and relevance

ASSUMPTION: This role requires a hands-on approach to marketing, with a strong focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6 to 8 years of hands-on experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Customer segmentation and persona development
• Planning and managing multi-channel marketing campaigns (digital & offline)
• Performance marketing and ROI-focused campaign management
• Marketing analytics, data interpretation, and reporting
• Budget management and strategic marketing planning
• Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems
• Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus

Preferred Skills:

• Fluency in Arabic
• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of the Saudi Arabian market and consumer behavior

ASSUMPTION: Candidates with experience in the hospitality industry or a related field may have an advantage in understanding the target customer and market trends.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 35,000 per month (Estimated based on industry standards for a Marketing Manager with 6-8 years of experience in Riyadh)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Gathern specializes in providing accommodation and travel services, focusing on the Saudi Arabian market.

Company Size: 51-200 employees. As a mid-sized company, Gathern offers a more personal work environment with opportunities for growth and impact.

Founded: 2017. Gathern was established to cater to the growing demand for travel and accommodation services in Saudi Arabia.

Company Description:

• Gathern is a hospitality company focused on providing innovative and personalized accommodation solutions for travelers in Saudi Arabia.
• The company aims to create a unique and memorable experience for its customers by offering a wide range of properties and services tailored to their needs.
• Gathern is committed to delivering exceptional customer service and building strong relationships with its customers, partners, and employees.

Company Specialties:

• Accommodation and travel services
• Customer experience and satisfaction
• Partnerships and collaborations with local and international businesses

Company Website: http://www.gathern.co

ASSUMPTION: Gathern's focus on the Saudi Arabian market and commitment to customer experience make it an attractive employer for marketing professionals looking to gain experience in the hospitality industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers an opportunity for experienced marketing professionals to lead a team and drive marketing strategies for a growing hospitality company.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee the marketing team.

Work Arrangement: On-site, with flexibility for remote work as needed. The Marketing Manager will be expected to work from the Gathern headquarters in Riyadh but may have the opportunity to work remotely on occasion.

Growth Opportunities:

• Potential to advance to a senior marketing role or management position within the company
• Opportunity to gain experience in the hospitality industry and develop expertise in marketing for travel and accommodation services
• Chance to work with a diverse and talented team and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity

Office Location(s): 8710 Othman bin Affan, Riyadh, Riyadh 12445, SA

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is a major commercial hub and offers a wide range of cultural, entertainment, and dining options.
• Riyadh has a hot desert climate, with temperatures ranging from 10°C to 45°C throughout the year.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The Riyadh office provides a modern and collaborative work environment, with easy access to amenities and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and team members
• Final interview with the CMO
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and interpretation
• Leadership and team management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Gathern and the hospitality industry in Saudi Arabia to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement

ATS Keywords: Marketing strategy, campaign management, data analysis, leadership, team management, hospitality, Saudi Arabia

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Marketing automation systems (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you incorporate customer feedback into your marketing strategies?
• Can you describe a time when you had to adapt your marketing plan due to changing circumstances?
• How do you foster a culture of creativity and collaboration within your team?

ASSUMPTION: Gathern values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and commitment to excellence.

⚠️ Potential Challenges

• Managing a team in a fast-paced and dynamic environment
• Adapting marketing strategies to keep up with changing consumer behavior and market trends
• Balancing the demands of multiple stakeholders, including customers, partners, and internal teams
• Navigating the unique cultural and regulatory landscape of the Saudi Arabian market

ASSUMPTION: The Marketing Manager will face various challenges in this role, requiring strong leadership, adaptability, and strategic thinking to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on the Saudi Arabian market and an understanding of local consumer behavior
• Gathern's emphasis on customer experience and innovation sets it apart from other hospitality companies in the region
• This role offers significant growth potential, with opportunities to advance within the company and gain experience in the hospitality industry

ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to promote Gathern's new property launch in Riyadh
• Conducting market research to identify new opportunities for growth and expansion in the Saudi Arabian market
• Implementing a customer feedback system to improve personalization and relevance in marketing communications

ASSUMPTION: These sample projects reflect the key responsibilities and priorities of the Marketing Manager role at Gathern.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months?
• How does Gathern support the professional development and growth of its marketing team members?
• Can you describe the company's approach to innovation and continuous improvement in marketing strategies?
• How does Gathern measure the success of its marketing campaigns, and how are these metrics used to inform future planning?
• What is the company's strategy for expanding its presence in the Saudi Arabian market, and how does this role contribute to that growth?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company, as well as assess their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Gathern and the hospitality industry in Saudi Arabia to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.