📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Visa
🔹 Location: Makati City, Makati, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (expectation of days in office to be confirmed by Hiring Manager)
🚀 Job Overview
Key aspects of this role include:
- Driving consumer and client marketing activities to grow Visa's business in the Philippines
- Collaborating with cross-functional teams and regional marketing teams to execute key programs
- Managing marketing budgets and tracking ROI to optimize performance and investment
- Building partnerships with clients and partners to drive business growth
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement to balance both B2C and B2B marketing responsibilities.
📋 Key Responsibilities
✅ Deliver Marketing VAS revenue target for Visa clients and lead key client marketing (B2B) programs
✅ Work with Head of Country Marketing to develop and execute key consumer marketing programs
✅ Collaborate with key issuers to ensure Visa's fair share in earned media channels
✅ Manage Philippines' marketing budget and ensure adherence to Visa's financial policies
✅ Drive local market reporting and ROI tracking using an 'assess, test, and refine' approach
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance analysis to ensure marketing efforts drive business results.
🎯 Required Qualifications
Education: Bachelor’s degree preferably in Business Management / Marketing or equivalent
Experience: Minimum 8 years of proven experience in related consumer and client marketing management, top-tier Financial, Payments, Technology or FMCG industry preferred
Required Skills:
- Passion for Visa business and technology innovation
- Strong project management and analytical thinking skills
- Excellent presentation, interpersonal, and communication skills
- High learning agility
- Proven ability to work with clients across existing and new partners
- Experience working in complex, cross-functional projects/teams
- Ability to operate effectively in a challenging, fast-paced environment
Preferred Skills:
- Experience in digital marketing and social media campaigns
- Fluency in local language (Tagalog) and English
ASSUMPTION: While the role requires a broad range of marketing skills, experience in the payments or financial services industry is highly valued.
💰 Compensation & Benefits
Salary Range: PHP 2,500,000 - PHP 3,500,000 per year (industry standard for a Marketing Manager with 10+ years of experience in the Philippines)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Visa products and services
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is based on market research for similar roles in the Philippines. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.
Company Description:
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates secure and convenient digital payments, enabling individuals, businesses, and economies to thrive.
- Visa is committed to driving financial inclusion and supporting sustainable development through its business operations and social impact initiatives.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Financial inclusion
- Sustainable development
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams, drive innovation, and make a global impact on the payments industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in marketing management.
Reporting Structure: The Marketing Manager reports directly to the Head of Country Marketing and works closely with cross-functional teams and regional marketing teams.
Work Arrangement: This is a hybrid role, with an expectation of days in the office to be confirmed by the Hiring Manager.
Growth Opportunities:
- Potential to take on regional or global responsibilities as the business grows
- Opportunities to work on special projects and initiatives that drive Visa's strategic objectives
- Access to professional development programs and training to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career progression within Visa's global organization, as well as the chance to work on high-impact projects that drive business growth and innovation.
🌍 Location & Work Environment
Office Type: Visa's Makati City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Makati City is a major commercial hub in the Philippines, offering a vibrant business environment and easy access to amenities
- The Philippines is a fast-growing market for digital payments, presenting exciting opportunities for business growth and innovation
- The country's diverse culture and languages offer unique challenges and rewards for marketing professionals
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate team meetings and project deadlines.
ASSUMPTION: Working in Makati City offers a dynamic and fast-paced work environment, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the Hiring Manager and cross-functional team members
- Final interview with the Head of Country Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Cross-functional collaboration and stakeholder engagement
- Analytical thinking and problem-solving
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to marketing strategy, project management, and stakeholder engagement
- Demonstrate your understanding of Visa's business and the payments industry
- Showcase your ability to work effectively in a fast-paced, collaborative environment
ATS Keywords: Marketing Management, Project Management, Client Management, Consumer Marketing, Brand Marketing, Digital Marketing, Social Media Campaigns, Budget Management, ROI Tracking, Cross-Functional Collaboration, Stakeholder Engagement, Strategic Planning
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on the candidate's strategic thinking, marketing expertise, and cultural fit with Visa's organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Responsible
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate Visa's customer-centric value in your marketing approach?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a marketing project?
- How do you stay organized and manage your workload in a fast-paced, dynamic work environment?
ASSUMPTION: Visa values candidates who are passionate about driving business growth through innovative marketing strategies, collaborative teamwork, and a strong commitment to customer-centricity.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing B2C and B2B marketing responsibilities
- Operating in a fast-paced, dynamic work environment
- Adapting to changes in the payments industry and consumer behavior
- Managing a marketing budget and tracking ROI effectively
ASSUMPTION: These challenges can be overcome through strong project management skills, strategic thinking, and effective communication and collaboration with cross-functional teams.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on both B2C and B2B marketing, balancing consumer and client marketing activities
- This role offers the opportunity to work in a global payments technology company, with exposure to cutting-edge digital payment solutions and innovative marketing strategies
- Career progression in this role may involve taking on regional or global responsibilities, as well as the chance to work on special projects and initiatives that drive Visa's strategic objectives
ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to gain experience in the payments industry and drive business growth through innovative marketing strategies.
📝 Sample Projects
- Developing and executing a social media campaign to promote Visa's brand and products in the Philippines
- Managing a client marketing program to drive revenue growth and improve client satisfaction
- Conducting market research to identify consumer trends and preferences in the payments industry
- Collaborating with cross-functional teams to launch a new Visa product or service in the Philippines
ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does this role contribute to Visa's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and career growth of its marketing employees?
- What are the most challenging aspects of working in the payments industry, and how does this role address them?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's context, priorities, and opportunities for growth within Visa's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Visa's business and the payments industry, and practicing your responses to common marketing interview questions
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
