📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ariston Group
🔹 Location: Centurion, Gauteng, South Africa
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans aligned with global and regional goals
- Managing ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
- Overseeing digital strategy, content, SEO, paid media, and influencer partnerships
- Supporting product launches with POS materials, training content, and retailer support
- Planning and executing trade shows, roadshows, and consumer events
- Collaborating with cross-functional teams to ensure aligned execution and managing the marketing budget
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead Marketing Strategy: Develop and execute annual marketing plans aligned with global and regional goals
✅ Campaign Champion: Manage ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
✅ Digital & Social Media: Oversee digital strategy, content, SEO, paid media, and influencer partnerships
✅ Trade & Retail Marketing: Support product launches with POS materials, training content, and retailer support
✅ Events & Activations: Plan and execute trade shows, roadshows, and consumer events.
✅ Product Marketing: Ensure timely delivery of product samples, specs, and marketing materials
✅ Market Insights: Collaborate with research agencies to understand consumer behavior and trends
✅ Loyalty Programs: Manage our Installer Rewards Program to boost engagement and sales
✅ Budget Ownership: Responsible for planning, tracking, and optimizing the annual marketing budget
✅ Agency Management: Manages relationships with media, creative, and PR agencies to execute brand and product campaigns
✅ Cross-Functional Coordination: Collaborates closely with Sales, GTM, After-Sales, and Supply Chain teams to ensure aligned execution
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong organizational skills and the ability to manage multiple projects are essential.
🎯 Required Qualifications
Education: Tertiary qualification in Marketing, Journalism, or Communications
Experience: 7 to 10+ years related experience, preferably in a multinational or durables environment
Required Skills:
- Proven experience managing ATL, BTL, and digital marketing campaigns
- Demonstrated ability to manage budgets, agencies, and cross-functional projects.
- Experience in team leadership or cross-functional coordination.
- Proficiency in MS Office and CRM tools.
- Thrives in a dynamic and fast-paced, collaborative environment
- Builds strong relationships with internal teams and external partners
- A result-oriented, creative leader, able to function autonomously
- Passionate team player, demonstrating excellent relationship management skills with partners, customers & peers
Preferred Skills:
- Experience in the manufacturing industry
- Fluency in additional languages
ASSUMPTION: Given the global nature of Ariston Group, experience working in a multinational environment and familiarity with international marketing practices would be beneficial.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for a Marketing Manager with 7-10 years of experience in South Africa.
Benefits:
- Medical aid
- Pension fund
- Life insurance
- Employee assistance program
- Training and development opportunities
Working Hours: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group operates in the manufacturing industry, specifically focusing on sustainable climate and water comfort solutions. The company is a global leader in its sector, with a strong presence in Europe and expanding operations in other continents.
Company Size: Ariston Group has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for ample opportunities for career growth and exposure to various aspects of the business.
Founded: Ariston Group was founded in 1930 in Fabriano, Italy, and has since grown into a multinational corporation with a strong commitment to sustainability and innovation.
Company Description:
- Ariston Group is a global leader in sustainable climate and water comfort, listed on Euronext Milan.
- The group offers a unique, extensive range of solutions for climate comfort, water heating, and air handling, as well as components and burners.
- Ariston Group demonstrates its commitment to sustainability through the development of renewable and high-efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, and solar thermal systems.
Company Specialties:
- Manufacturing of heating and water heating solutions
- Research and development of sustainable and innovative products
- Global marketing and sales strategies
- After-sales support and services
Company Website: aristongroup.com
ASSUMPTION: Ariston Group's commitment to sustainability and innovation is a key aspect of its corporate culture and a significant factor in its success as a global leader in its industry.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, reporting directly to the Country Director and overseeing marketing campaigns and strategies across various channels.
Reporting Structure: The Marketing Manager will report to the Country Director and collaborate closely with regional teams, sales, GTM, after-sales, and supply chain teams.
Work Arrangement: The role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or attend events. Occasional travel may be required for trade shows, roadshows, and consumer events.
Growth Opportunities:
- Expanding the role's scope to include additional regions or product lines
- Progressing to a senior marketing role or a country management position
- Developing expertise in international marketing and cross-cultural team management
ASSUMPTION: Given Ariston Group's global presence and commitment to employee development, there are ample opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: The role is based at Ariston Group's office in Centurion, Gauteng, South Africa.
Office Location(s): Centurion, Gauteng, South Africa
Geographic Context:
- Centurion is a major urban area in Gauteng, South Africa's wealthiest and most industrialized province.
- The region is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.
- Centurion offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
Work Schedule: The role follows a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or attend events. Occasional weekend work may be required for events or campaigns.
ASSUMPTION: The work environment at Ariston Group's Centurion office is likely to be dynamic, collaborative, and multicultural, reflecting the company's global presence and commitment to diversity and inclusion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Country Director
- Second-round interview with the regional marketing team
- Final interview with senior management or the global marketing team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and financial acumen
- Cross-functional collaboration and stakeholder management
- Creativity and problem-solving skills
- Adaptability and cultural sensitivity
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and budget management skills.
- Demonstrate your understanding of Ariston Group's products, target markets, and competitive landscape.
- Prepare examples of your marketing strategies, campaign plans, and budget allocations to discuss during the interview.
- Research Ariston Group's commitment to sustainability and be prepared to discuss how your marketing strategies align with these values.
ATS Keywords: Marketing strategy, campaign management, digital marketing, social media, trade marketing, event planning, product marketing, market insights, budget management, agency management, cross-functional coordination, team leadership, relationship management, creativity, autonomy, collaboration, multinational environment, sustainability, innovation
ASSUMPTION: Ariston Group's recruitment process is likely to be competitive, with a strong focus on finding candidates with relevant marketing experience, strategic thinking, and a strong cultural fit with the organization's values and goals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- SEO tools (e.g., Google Analytics, SEMrush, or Ahrefs)
- Project management software (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on Ariston Group's global standards and the regional team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Ariston Group is committed to developing renewable and high-efficiency solutions to minimize its environmental impact.
- Innovation: The company encourages creativity, continuous learning, and the exploration of new ideas to drive business growth.
- Collaboration: Ariston Group fosters a culture of teamwork, cross-functional collaboration, and open communication.
- Customer Focus: The company prioritizes understanding and meeting the needs of its customers to build strong, lasting relationships.
Work Style:
- Dynamic and fast-paced: Ariston Group operates in a rapidly evolving market, requiring employees to adapt quickly to changes and new challenges.
- Collaborative: The company values teamwork and encourages employees to work together to achieve common goals.
- Result-oriented: Ariston Group focuses on delivering measurable results and driving business growth through effective marketing strategies.
Self-Assessment Questions:
- Do you have experience developing and executing marketing strategies in a multinational environment?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changes quickly?
- Do you have strong cross-functional collaboration skills and the ability to build effective relationships with internal teams and external partners?
- Are you a creative problem solver with a results-driven mindset?
ASSUMPTION: Ariston Group's corporate culture is likely to be dynamic, innovative, and collaborative, with a strong focus on sustainability, customer focus, and continuous improvement.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and cultural backgrounds
- Balancing global marketing strategies with regional market needs and preferences
- Adapting to changes in the market, consumer behavior, and regulatory environments
- Managing multiple projects and campaigns simultaneously, often with tight deadlines
- Working in a fast-paced, dynamic environment that may require occasional weekend or evening work
ASSUMPTION: These challenges are common in multinational marketing roles and can be effectively managed by a skilled and adaptable marketing professional.
📈 Similar Roles Comparison
- Marketing Manager (Ariston Group) vs. Marketing Manager (Competitor): Ariston Group's focus on sustainability and innovation may provide unique opportunities for marketing professionals looking to make a positive impact on the environment and society.
- Marketing Manager (Ariston Group) vs. Marketing Specialist (Ariston Group): The Marketing Manager role offers more strategic responsibilities and team leadership opportunities compared to the Marketing Specialist role.
- Marketing Manager (Ariston Group) vs. Marketing Manager (Different Industry): Marketing professionals transitioning from other industries may face a learning curve in understanding Ariston Group's products, target markets, and competitive landscape.
ASSUMPTION: A marketing professional with relevant experience in the manufacturing industry or a related field may find the Ariston Group Marketing Manager role to be a strong fit for their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line in the South African market
- Conducting market research to understand consumer behavior and preferences in the water heating and air handling sectors
- Managing a team of marketing specialists to plan and execute a series of consumer events to promote Ariston Group's brand and products
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges that a Marketing Manager at Ariston Group might face in their role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- How does Ariston Group support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Ariston Group measure the success of its marketing campaigns and strategies?
- What are the most challenging aspects of working in the South African market for Ariston Group's products?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the market in which they will be working, allowing them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ariston Group careers portal
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and budget management skills, as well as your understanding of Ariston Group's products, target markets, and competitive landscape.
- Prepare examples of your marketing strategies, campaign plans, and budget allocations to discuss during the interview.
- Research Ariston Group's commitment to sustainability and be prepared to discuss how your marketing strategies align with these values.
- Follow up with the Ariston Group HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
