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Marketing Manager

Bay Venues
Full-time
On-site
Mount Maunganui, Bay of Plenty, New Zealand
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Bay Venues

πŸ”Ή Location: Mount Maunganui, Bay of Plenty, New Zealand

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing strategic marketing and brand plans
  • Leading and coaching a marketing team
  • Collaborating with managers to meet marketing needs
  • Managing brand partner liaisons and agreements

ASSUMPTION: This role requires a high level of organizational skills, networking prowess, and the ability to work under pressure. A relevant degree and at least seven years of experience in marketing and team leadership are essential.

πŸ“‹ Key Responsibilities

βœ… Strategic Planning & Execution: Develop and implement marketing and brand strategies, ensuring impactful campaigns and budget management.

βœ… Leadership & Reporting: Lead, coach, and inspire the marketing team, providing financial planning, management, and insightful reporting on marketing initiatives.

βœ… Operational Marketing: Work with managers to understand their marketing needs, set measurable goals, and roll out campaigns that hit the mark.

βœ… Brand Partner Liaison: Act as the charming liaison for brand partners, preparing proposals, ensuring smooth brand rollouts, and reporting on agreements.

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: A relevant degree in marketing, business, or a related field.

Experience: At least seven years of experience in marketing and team leadership.

Required Skills:

  • Proven experience in strategic planning and execution
  • Excellent leadership and coaching skills
  • Strong organizational skills and the ability to work under pressure
  • Excellent communication and interpersonal skills
  • Proven experience in operational marketing and brand management

Preferred Skills:

  • Experience in the leisure and events industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the leisure and events industry may have a competitive edge in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is NZD 80,000 - 120,000 per annum. This estimate is inclusive of the industry-standard salary range for marketing managers in New Zealand.

Benefits:

  • Gym membership to ClubFit Gyms
  • Access to five aquatic facilities, including BayWave and Mount Hot Pools
  • Subsidised speedway passes and generous discounts on programmes, services, and merchandise
  • Heavily subsidised coffee at on-site cafes
  • Access to a range of development opportunities through the Learning & Development programme

Working Hours: Full-time position, typically 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Bay Venues is a recreational facilities and services company operating in the leisure industry.

Company Size: Bay Venues has 11-50 employees, providing a medium-sized company environment where applicants can make a significant impact.

Founded: Bay Venues was founded in [Year], with a history of providing recreational facilities and services to the Tauranga community.

Company Description:

  • Bay Venues is committed to enhancing the wellbeing of the people it serves by connecting the community through exceptional experiences.
  • The company operates various recreational facilities, including aquatic centers, gyms, and event venues.
  • Bay Venues offers a range of programmes and services, catering to diverse community needs and interests.

Company Specialties:

  • Recreational facilities management
  • Community event organization
  • Wellbeing and fitness services

Company Website: http://www.bayvenues.co.nz/

ASSUMPTION: Bay Venues' focus on community wellbeing and exceptional experiences creates an engaging and fulfilling work environment for employees.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and team leadership.

Reporting Structure: The Marketing Manager reports directly to the Chief Executive Officer and oversees the marketing team.

Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements. The role requires regular on-site presence to collaborate with the team and manage brand partner liaisons.

Growth Opportunities:

  • Progression to a senior leadership role within the organization
  • Expanding marketing expertise and skills through the Learning & Development programme
  • Gaining experience in the leisure and events industry

ASSUMPTION: Bay Venues' commitment to employee development and growth creates opportunities for professional advancement in this role.

🌍 Location & Work Environment

Office Type: Bay Venues operates multiple facilities across the Tauranga region, with the main office located in Mount Maunganui.

Office Location(s): Mount Maunganui, Tauranga

Geographic Context:

  • Mount Maunganui is a coastal town with a population of approximately 20,000 people.
  • The town is known for its beautiful beaches, surfing, and outdoor activities.
  • Tauranga is the fifth-largest city in New Zealand, with a population of around 130,000 people.

Work Schedule: The work schedule for this role is typically Monday to Friday, with some flexibility to accommodate event schedules and marketing campaign deadlines.

ASSUMPTION: The coastal location and outdoor lifestyle of Mount Maunganui may appeal to candidates who enjoy an active and beach-oriented lifestyle.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with the Chief Executive Officer

Key Assessment Areas:

  • Marketing strategy and planning
  • Leadership and team management skills
  • Communication and interpersonal skills
  • Problem-solving and decision-making abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and team leadership experience, as well as any relevant experience in the leisure and events industry.
  • Prepare examples of successful marketing campaigns you have led and their outcomes.
  • Demonstrate your understanding of the Bay Venues' mission and values in your application.

ATS Keywords: Marketing strategy, brand management, team leadership, operational marketing, campaign execution, budget management, reporting, liaison, collaboration, innovation

ASSUMPTION: Bay Venues' hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's mission and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's preferences and existing infrastructure.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Community-focused
  • Innovative
  • Collaborative
  • Accountable
  • Fun

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you share Bay Venues' commitment to enhancing community wellbeing through exceptional experiences?
  • Are you comfortable working in a dynamic and fast-paced environment?
  • Do you thrive in collaborative and team-oriented settings?

ASSUMPTION: Bay Venues values employees who are passionate about their mission, adaptable, and committed to working collaboratively to achieve exceptional results.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously
  • Working under tight deadlines and budget constraints
  • Adapting to changes in marketing trends and technologies
  • Balancing the demands of various stakeholders, including brand partners and internal teams

ASSUMPTION: The fast-paced and dynamic nature of marketing roles can present unique challenges, requiring strong organizational skills, adaptability, and resilience.

πŸ“ˆ Similar Roles Comparison

  • Marketing Manager (other organizations) - Similar responsibilities but may differ in industry focus, team size, and organizational culture.
  • Marketing Director - A more senior role with broader strategic responsibilities and potentially larger teams to manage.
  • Marketing Specialist - A role with more focused marketing responsibilities, potentially within a specific channel or campaign.

ASSUMPTION: While marketing roles share common responsibilities, the specific focus, team size, and organizational culture can vary significantly between organizations and roles.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to promote a new recreational facility
  • Managing brand partner liaisons to ensure successful brand rollouts and reporting on agreements
  • Collaborating with internal teams to create and implement a marketing strategy for an upcoming community event

ASSUMPTION: The specific projects and responsibilities in this role may vary depending on the organization's priorities, marketing goals, and industry trends.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does Bay Venues support the professional development of its marketing team members?
  • What is the company's approach to work-life balance, and how is it supported in this role?
  • How does Bay Venues measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
  • What is the company's long-term vision for marketing and branding, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing and team leadership experience, as well as any relevant experience in the leisure and events industry.
  • Prepare examples of successful marketing campaigns you have led and their outcomes.
  • Demonstrate your understanding of the Bay Venues' mission and values in your application.
  • Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.