Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Bay Venues

🔹 Location: Mount Maunganui, Bay of Plenty, New Zealand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing and brand plans
• Leading and coaching a marketing team
• Collaborating with managers to meet marketing needs
• Managing brand partner liaisons and agreements

ASSUMPTION: This role requires a high level of organizational skills, networking prowess, and the ability to work under pressure. A relevant degree and at least seven years of experience in marketing and team leadership are essential.

📋 Key Responsibilities

✅ Strategic Planning & Execution: Develop and implement marketing and brand strategies, ensuring impactful campaigns and budget management.

✅ Leadership & Reporting: Lead, coach, and inspire the marketing team, providing financial planning, management, and insightful reporting on marketing initiatives.

✅ Operational Marketing: Work with managers to understand their marketing needs, set measurable goals, and roll out campaigns that hit the mark.

✅ Brand Partner Liaison: Act as the charming liaison for brand partners, preparing proposals, ensuring smooth brand rollouts, and reporting on agreements.

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: A relevant degree in marketing, business, or a related field.

Experience: At least seven years of experience in marketing and team leadership.

Required Skills:

• Proven experience in strategic planning and execution
• Excellent leadership and coaching skills
• Strong organizational skills and the ability to work under pressure
• Excellent communication and interpersonal skills
• Proven experience in operational marketing and brand management

Preferred Skills:

• Experience in the leisure and events industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the leisure and events industry may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is NZD 80,000 - 120,000 per annum. This estimate is inclusive of the industry-standard salary range for marketing managers in New Zealand.

Benefits:

• Gym membership to ClubFit Gyms
• Access to five aquatic facilities, including BayWave and Mount Hot Pools
• Subsidised speedway passes and generous discounts on programmes, services, and merchandise
• Heavily subsidised coffee at on-site cafes
• Access to a range of development opportunities through the Learning & Development programme

Working Hours: Full-time position, typically 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bay Venues is a recreational facilities and services company operating in the leisure industry.

Company Size: Bay Venues has 11-50 employees, providing a medium-sized company environment where applicants can make a significant impact.

Founded: Bay Venues was founded in [Year], with a history of providing recreational facilities and services to the Tauranga community.

Company Description:

• Bay Venues is committed to enhancing the wellbeing of the people it serves by connecting the community through exceptional experiences.
• The company operates various recreational facilities, including aquatic centers, gyms, and event venues.
• Bay Venues offers a range of programmes and services, catering to diverse community needs and interests.

Company Specialties:

• Recreational facilities management
• Community event organization
• Wellbeing and fitness services

Company Website: http://www.bayvenues.co.nz/

ASSUMPTION: Bay Venues' focus on community wellbeing and exceptional experiences creates an engaging and fulfilling work environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing and team leadership.

Reporting Structure: The Marketing Manager reports directly to the Chief Executive Officer and oversees the marketing team.

Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements. The role requires regular on-site presence to collaborate with the team and manage brand partner liaisons.

Growth Opportunities:

• Progression to a senior leadership role within the organization
• Expanding marketing expertise and skills through the Learning & Development programme
• Gaining experience in the leisure and events industry

ASSUMPTION: Bay Venues' commitment to employee development and growth creates opportunities for professional advancement in this role.

🌍 Location & Work Environment

Office Type: Bay Venues operates multiple facilities across the Tauranga region, with the main office located in Mount Maunganui.

Office Location(s): Mount Maunganui, Tauranga

Geographic Context:

• Mount Maunganui is a coastal town with a population of approximately 20,000 people.
• The town is known for its beautiful beaches, surfing, and outdoor activities.
• Tauranga is the fifth-largest city in New Zealand, with a population of around 130,000 people.

Work Schedule: The work schedule for this role is typically Monday to Friday, with some flexibility to accommodate event schedules and marketing campaign deadlines.

ASSUMPTION: The coastal location and outdoor lifestyle of Mount Maunganui may appeal to candidates who enjoy an active and beach-oriented lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Chief Executive Officer

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and team leadership experience, as well as any relevant experience in the leisure and events industry.
• Prepare examples of successful marketing campaigns you have led and their outcomes.
• Demonstrate your understanding of the Bay Venues' mission and values in your application.

ATS Keywords: Marketing strategy, brand management, team leadership, operational marketing, campaign execution, budget management, reporting, liaison, collaboration, innovation

ASSUMPTION: Bay Venues' hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• Do you share Bay Venues' commitment to enhancing community wellbeing through exceptional experiences?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in collaborative and team-oriented settings?

ASSUMPTION: Bay Venues values employees who are passionate about their mission, adaptable, and committed to working collaboratively to achieve exceptional results.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Working under tight deadlines and budget constraints
• Adapting to changes in marketing trends and technologies
• Balancing the demands of various stakeholders, including brand partners and internal teams

ASSUMPTION: The fast-paced and dynamic nature of marketing roles can present unique challenges, requiring strong organizational skills, adaptability, and resilience.

📈 Similar Roles Comparison

• Marketing Manager (other organizations) - Similar responsibilities but may differ in industry focus, team size, and organizational culture.
• Marketing Director - A more senior role with broader strategic responsibilities and potentially larger teams to manage.
• Marketing Specialist - A role with more focused marketing responsibilities, potentially within a specific channel or campaign.

ASSUMPTION: While marketing roles share common responsibilities, the specific focus, team size, and organizational culture can vary significantly between organizations and roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new recreational facility
• Managing brand partner liaisons to ensure successful brand rollouts and reporting on agreements
• Collaborating with internal teams to create and implement a marketing strategy for an upcoming community event

ASSUMPTION: The specific projects and responsibilities in this role may vary depending on the organization's priorities, marketing goals, and industry trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Bay Venues support the professional development of its marketing team members?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does Bay Venues measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's long-term vision for marketing and branding, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and team leadership experience, as well as any relevant experience in the leisure and events industry.
• Prepare examples of successful marketing campaigns you have led and their outcomes.
• Demonstrate your understanding of the Bay Venues' mission and values in your application.
• Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.