📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CORA Group
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing annual marketing plans
- Managing all marketing activities for Common CENTS™ Solutions
- Collaborating with sales teams to coordinate marketing campaigns
- Overseeing lead generation campaigns and qualifying sales prospects
- Managing corporate and brand identity across the organization
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work independently or in a team environment.
📋 Key Responsibilities
✅ Managing all marketing activities for Common CENTS™ Solutions, both internal and external
✅ Developing the brand strategy for the company and products
✅ Developing, maintaining, deploying, and adhering to a 360 marketing plan/schedule
✅ Working closely with the sales team to coordinate marketing campaigns with sales activities and provide marketing support for individual reps and territories
✅ Managing and improving lead generation campaigns and qualifying sales prospects
✅ Maintaining public website(s) and managing company social media channels
✅ Developing print and online advertising campaigns and strategic plans for ad placement
✅ Developing press releases and trade publication articles as appropriate to ensure the company obtains ongoing and appropriate exposure in the marketplace
✅ Producing external communications including quarterly newsletters
✅ Ensuring that the company has appropriate client recognition programs
✅ Performing market research
✅ Monitoring and reporting on the effectiveness of marketing activities
✅ Managing relationships and activities with 3rd party agencies and contractors including creative services, design services, public relations, and others
✅ Overseeing corporate and brand identity across the organization as well as collaborating with other department heads to ensure all customer communications have proper branding
✅ Managing budget and financial responsibilities for the department
✅ Performing other duties as assigned
ASSUMPTION: This role requires a high degree of confidentiality and the ability to maintain high ethical standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Three or more years of marketing management or related experience
Required Skills:
- Proven experience in product marketing
- Ability to do research using industry trade and other reference materials as required
- Experience in digital marketing and social media
- Proficient with MS Office software (Excel, Word, Outlook & PowerPoint)
- Proficient with Adobe software (InDesign, Photoshop, Illustrator)
- Some knowledge of HTML and website management
- Excellent organizational skills
- Great attention to detail and an eye for attractive design and attention-getting written and visual material
- Excellent written and oral communication skills including public speaking and press/media handling as well as creative writing skills
- Ability to maintain high degree of confidentiality
- Willingness to enhance own performance through self-study
- Strong customer-focused orientation
- Ability to travel for industry, customer, or marketing events as necessary
Preferred Skills:
- Experience in the software industry
- Familiarity with SEO techniques
ASSUMPTION: Candidates with experience in the software industry and familiarity with SEO techniques may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-size company)
Founded: Not specified
Company Description:
- CORA Group is a leader in mergers and acquisitions, specializing in the software industry
- The company respects the autonomy of their acquired companies and allows them to maintain a decentralized model
- CORA Group has a proven track record of success and offers valuable resources to their acquired companies
Company Specialties:
- Mergers and acquisitions
- Software development
- Decentralized business model
Company Website: thecoragroup.com
ASSUMPTION: CORA Group's decentralized model allows acquired companies to retain their unique culture and values while benefiting from the resources of a larger organization.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of Sales
Work Arrangement: Remote Solely (100% remote work)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a mid-size software company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader software industry.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Not applicable (remote work)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- No commuting time, allowing for more productive work hours
- Opportunity to work from anywhere in the United States
Work Schedule: Full-time (40 hours per week) with flexible hours for remote work
ASSUMPTION: Remote work offers numerous benefits, including increased flexibility, reduced commuting time, and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Sales
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and development
- Lead generation and sales enablement
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on in the past
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Marketing Management, Brand Strategy, Lead Generation, Digital Marketing, Public Relations, Advertising, Market Research, Social Media, HTML, SEO, Adobe Software, MS Office, Communication Skills, Organizational Skills, Client Relationship Management, Creative Writing
ASSUMPTION: CORA Group uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint, Outlook)
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- HTML and website management tools
- SEO tools and platforms
- Social media management platforms
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Independent and self-motivated
- Strong organizational skills and attention to detail
- Excellent communication and presentation skills
- Ability to work in a remote team environment
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing strategies?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Can you effectively communicate complex ideas and data to both technical and non-technical stakeholders?
- Are you comfortable using various marketing tools and technologies to achieve your goals?
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
ASSUMPTION: Candidates who align with CORA Group's values and work style preferences will be more likely to succeed in this role and enjoy a better cultural fit.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity
- Balancing multiple projects and priorities
- Adapting to a decentralized company structure
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to professional development.
📈 Similar Roles Comparison
- Marketing Manager (Software Industry) vs. Marketing Manager (Other Industries)
- Software industry-specific knowledge may be required for this role
- Industry trends and best practices may vary between software and other industries
- Candidates with software industry experience may have an advantage
- Marketing Manager (Mid-size Company) vs. Marketing Manager (Enterprise/Startup)
- Mid-size companies may offer more opportunities for growth and decision-making
- Enterprise companies may have more resources and structured processes
- Startups may offer more flexibility and autonomy
- Marketing Manager (Remote) vs. Marketing Manager (On-site)
- Remote work offers increased flexibility and reduced commuting time
- On-site work may offer better opportunities for face-to-face collaboration and networking
- Candidates should consider their personal preferences and work-life balance when comparing remote and on-site roles
ASSUMPTION: Candidates should consider their industry-specific knowledge, career goals, and personal preferences when comparing similar marketing manager roles.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new software product launch
- Managing a team of marketing specialists to create and execute targeted advertising campaigns
- Conducting market research and analyzing data to inform marketing strategies and tactics
- Collaborating with the sales team to develop and implement lead generation campaigns
- Managing the company's social media presence and engaging with followers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments to ensure consistent branding and messaging?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its marketing employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
