📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Hitachi Solutions
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to drive pipeline growth and brand visibility within France.
- Collaborating with the Sales team and other stakeholders to align marketing efforts with business objectives.
- Managing marketing budgets and measuring campaign effectiveness to ensure ROI.
- Strengthening relationships with Microsoft and maintaining accurate CRM data.
- Creating compelling content, case studies, and customer success stories to support sales enablement and thought leadership.
ASSUMPTION: This role requires a well-rounded marketing professional with a mix of strategic thinking and hands-on execution skills to thrive in a dynamic, international environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and campaigns in close collaboration with the Sales team to drive pipeline growth and brand visibility within France.
✅ Plan, execute, and optimize multi-channel campaigns aligned with business and industry themes, including events, digital campaigns, content creation, and demand generation activities.
✅ Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.
✅ Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.
✅ Partner with subject matter experts to identify and prioritize target accounts for marketing engagement.
✅ Coordinate and manage creative agencies and third-party partners to deliver campaign assets and execute marketing programs.
✅ Develop compelling, case studies, and business-led customer success stories to support sales enablement and thought leadership.
✅ Strengthen relationships with Microsoft, working alongside the local Alliance lead, ensuring alignment on joint marketing efforts.
✅ Oversee internal and external communications related to new client wins in coordination with the Sales team.
✅ Maintain and support CRM data hygiene, ensuring accurate segmentation and reporting.
✅ Enhance Hitachi Solutions Europe's web presence, including publishing and optimizing content for SEO working alongside the website manager in Europe.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile marketing professional with strong organizational and time management skills.
🎯 Required Qualifications
Education: A degree in Marketing or a related field is preferred.
Experience: Demonstrated experience in both strategic planning and hands-on execution of B2B marketing campaigns (5-10 years).
Required Skills:
- Proven experience in B2B marketing, with a strong focus on strategic planning and campaign execution.
- Familiarity with CRM platforms and Microsoft's partner ecosystem is desirable.
- Excellent organizational and time management skills, with the ability to manage multiple projects under tight deadlines.
- Excellent communication and presentation skills, both written and verbal.
- Proven copywriting skills with a flair for turning complex concepts into clear, compelling messaging.
- Strong interpersonal skills and ability to collaborate across cross-functional teams and international stakeholders.
- Exceptional attention to detail and quality.
- Proven ability to build and maintain relationships with key internal and external stakeholders.
Preferred Skills:
- Fluency in French and English.
- Experience working with Microsoft's partner ecosystem.
- Proven experience in SEO and content optimization.
ASSUMPTION: Strong organizational, communication, and copywriting skills are essential for success in this role, along with a proven track record in B2B marketing.
💰 Compensation & Benefits
Salary Range: €55,000 - €66,000 per year (fixed salary) plus an annual bonus. This range is based on market research for similar roles in the Paris area, considering the required experience level and industry standards.
Benefits:
- Lunch vouchers
- Annual bonus
- Pass Navigo
Working Hours: Full-time (40 hours per week), with a flexible work arrangement that requires 2 days in the office.
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Paris area. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hitachi Solutions operates in the IT Services and IT Consulting industry, focusing on digital, data, and technology consultancy, with a strong emphasis on Microsoft's ecosystem.
Company Size: Hitachi Solutions Portugal has 51-200 employees, providing a mid-sized company environment that offers opportunities for collaboration and growth.
Founded: Hitachi Solutions is part of Hitachi, Ltd., a global conglomerate founded in 1910. Hitachi Solutions Europe was established in 1989.
Company Description:
- Hitachi Solutions Europe is a global Digital, Data, and Technology consultancy, specializing in end-to-end transformation.
- The company focuses on Microsoft Dynamics 365 Business Applications, Power Platform, Azure, Application Modernisation, and Data & Analytics.
- Hitachi Solutions Europe is committed to Microsoft technologies, with a mission to revolutionize modern businesses.
Company Specialties:
- Microsoft Dynamics 365 Business Applications
- Power Platform
- Azure
- Application Modernisation
- Data & Analytics
Company Website: Hitachi Solutions Portugal
ASSUMPTION: Hitachi Solutions operates as a global consultancy firm, working across the private and public sectors to specialize in end-to-end transformation using Microsoft technologies.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a mix of strategic thinking and hands-on execution skills.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing Europe and work closely with the Sales team and other stakeholders.
Work Arrangement: This role follows a hybrid work arrangement, requiring 2 days in the office and the flexibility to work remotely for the remaining days.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expanding the scope of responsibilities to include additional regions or product lines.
- Developing expertise in emerging technologies and trends within the Microsoft ecosystem.
ASSUMPTION: This role offers opportunities for growth and development within a dynamic, international organization that values collaboration and partnership.
🌍 Location & Work Environment
Office Type: The primary office is located in Paris, with the option for remote work on certain days.
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France, offering a vibrant cultural scene and numerous opportunities for professional growth.
- The Île-de-France region is home to many international businesses and provides easy access to other major European cities.
- Hitachi Solutions' office is centrally located, with convenient public transportation options.
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that requires 2 days in the office.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR Director.
- First interview with the Head of Marketing Europe, focusing on the candidate's marketing background and strategic thinking.
- Second interview with the HR Director, assessing cultural fit and addressing any remaining questions.
Key Assessment Areas:
- Strategic marketing planning and execution.
- Campaign management and optimization skills.
- Budget management and ROI focus.
- Communication and presentation skills.
- Cultural fit and alignment with Hitachi Solutions' values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic planning and campaign execution.
- Prepare examples of successful B2B marketing campaigns you've led, including metrics and outcomes.
- Demonstrate your understanding of Hitachi Solutions' business and the role's requirements during the interview process.
ATS Keywords: B2B Marketing, Strategic Planning, Campaign Execution, CRM Platforms, Microsoft Ecosystem, Budget Management, ROI, SEO, Content Creation, Thought Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing skills, cultural fit, and alignment with Hitachi Solutions' values and business objectives.
🛠️ Tools & Technologies
- Microsoft Dynamics 365 Business Applications
- Power Platform
- Azure
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: Familiarity with Microsoft's ecosystem and relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to drive business transformation and social innovation forward.
- Partnership: Putting the ambitions of customers first and embracing a one-team approach.
- Innovation: Embracing change and driving continuous improvement.
Work Style:
- Dynamic and international environment, requiring adaptability and strong communication skills.
- Focus on strategic planning and execution, with a mix of long-term and short-term projects.
- Opportunities for growth and development within a global organization.
Self-Assessment Questions:
- How have you demonstrated strategic thinking and execution in previous marketing roles?
- Can you provide an example of a successful B2B marketing campaign you've led, including metrics and outcomes?
- How do you approach building and maintaining relationships with key internal and external stakeholders?
ASSUMPTION: Hitachi Solutions values collaboration, partnership, and innovation, seeking candidates who align with these core values and thrive in a dynamic, international environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities under tight deadlines.
- Balancing strategic planning with hands-on execution in a dynamic, international environment.
- Adapting to changes in the marketing landscape and evolving customer needs.
- Maintaining accurate CRM data and ensuring data hygiene in a fast-paced, growing organization.
ASSUMPTION: This role presents unique challenges that require a versatile marketing professional with strong organizational, communication, and time management skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on strategic planning and campaign execution, with a focus on driving pipeline growth and brand visibility within France.
- Hitachi Solutions' focus on Microsoft's ecosystem differentiates it from other consultancies, offering unique opportunities for growth and development within the Microsoft partner ecosystem.
- Career progression in this role may involve expanding the scope of responsibilities to include additional regions or product lines, rather than moving into a more senior management role.
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a focus on driving pipeline growth and brand visibility within France, within a global consultancy firm specializing in Microsoft technologies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive pipeline growth for a specific industry vertical within France.
- Collaborating with subject matter experts to identify and prioritize target accounts for marketing engagement, creating tailored campaigns to drive brand visibility and generate qualified leads.
- Managing a creative agency to deliver campaign assets and execute marketing programs, ensuring alignment with brand guidelines and strategic objectives.
ASSUMPTION: These sample projects illustrate the strategic planning and hands-on execution aspects of the Marketing Manager role, focusing on driving pipeline growth and brand visibility within France.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Hitachi Solutions Europe, and how will my work contribute to the company's growth and success?
- Can you describe the team structure and dynamics within the European marketing team, and how will this role collaborate with other stakeholders?
- How does Hitachi Solutions support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Hitachi Solutions approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Hitachi Solutions' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hitachi Solutions job posting.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic planning and campaign execution.
- Prepare examples of successful B2B marketing campaigns you've led, including metrics and outcomes.
- Demonstrate your understanding of Hitachi Solutions' business and the role's requirements during the interview process.
- Follow up with the HR Director one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
