📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Tobii Dynavox
🔹 Location: Remote US-PA (Pennsylvania, United States)
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Occasional travel up to 10%)
🚀 Job Overview
Key aspects of this role include:
- Promoting and elevating Tobii Dynavox's products and services
- Collaborating with cross-functional teams to align marketing efforts with business goals
- Managing multiple marketing projects simultaneously
- Developing and executing marketing strategies focused on driving awareness, demand, and engagement
- Leveraging customer insights and market trends to optimize strategies and identify growth opportunities
ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder collaboration skills to succeed.
📋 Key Responsibilities
✅ Work closely with cross-functional teams to align marketing efforts with business goals and customer needs
✅ Oversee multiple marketing projects simultaneously, ensuring clarity around objectives, scope, and deliverables and managing resource allocation
✅ Develop clear and actionable marketing briefs to guide the planning and execution of marketing initiatives related to Tobii Dynavox's offerings
✅ Develop and execute marketing strategies focused on driving awareness, demand, and engagement for Tobii Dynavox's offerings
✅ Leverage customer insights and market trends to showcase the relevance and differentiation of Tobii Dynavox's offerings, optimizing strategies and identifying opportunities for growth and innovation
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related field.
Experience: 5+ years of experience in marketing, ideally with a focus on product marketing and project management.
Required Skills:
- Proven ability to manage complex projects with multiple stakeholders in a fast-paced environment
- Strong organizational and time-management skills, with attention to detail
- Excellent communication and collaboration skills, with a talent for connecting teams and aligning priorities
- A ability to develop impactful product positioning and messaging
- Proficiency in marketing tools and platforms, including content management systems and automation tools
- Experience with data-driven marketing and using analytics to inform strategies
Preferred Skills:
- Familiarity with the medical equipment manufacturing industry
- Experience with assistive technology or related fields
ASSUMPTION: Candidates with experience in product marketing, project management, and data-driven marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Manager with 5-10 years of experience in the medical equipment manufacturing industry)
Benefits:
- Flexible Work Options
- Growth and Development
- Inclusive and Supportive Culture
Working Hours: Full-time (40 hours per week) with occasional travel (up to 10%)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tobii Dynavox operates in the medical equipment manufacturing industry, focusing on assistive technology for communication.
Company Size: Tobii Dynavox has 201-500 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tobii Dynavox was founded in 2001 and has since grown to become a global leader in assistive technology for communication.
Company Description:
- Tobii Dynavox empowers people with disabilities to communicate and live their lives to the fullest by providing custom-designed communication aids and support systems.
- The company offers a range of products, from eye-controlled communication aids for speech generation to tools for the special education classroom.
- Tobii Dynavox stands out as a truly global, full-solution provider in the assistive technology for communication market, with integrated solutions featuring hardware, software, clinically developed language systems, training, and dedicated support.
Company Specialties:
- Augmentative and Alternative Communication (AAC) Devices
- Assistive Technology
- Eye Tracking and Gaze Interaction
- Computer Accessibility
- Assistive Communication
- Eye Gaze Technology
- Eye Tracking Technology
- AAC Devices
- Symbol Communication
- Special Education Tools
- Special needs tools and Assistive Communication
Company Website: http://www.tobiidynavox.com
ASSUMPTION: Tobii Dynavox's mission and values make it an attractive employer for candidates seeking a purpose-driven work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, project management, and stakeholder collaboration skills.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, sales, support functions, and key markets.
Work Arrangement: This role is hybrid, with occasional travel up to 10%.
Growth Opportunities:
- Tobii Dynavox offers growth and development opportunities, including training, learning opportunities, and internal growth paths.
- The company's global presence provides opportunities for career advancement and international assignments.
- As Tobii Dynavox continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead a team.
ASSUMPTION: Candidates who are interested in growing their careers within a global organization will find Tobii Dynavox an attractive employer.
🌍 Location & Work Environment
Office Type: Tobii Dynavox has offices in the US, Sweden, France, the UK, China, and beyond, with this role being remote with occasional travel.
Office Location(s): Tobii Dynavox's headquarters are in Stockholm, Sweden, with a significant presence in Pittsburgh, PA, USA.
Geographic Context:
- Pennsylvania, United States: Tobii Dynavox's US headquarters is located in Pittsburgh, PA, offering a vibrant tech scene and a lower cost of living compared to other major US cities.
- Stockholm, Sweden: Tobii Dynavox's global headquarters is located in Stockholm, Sweden, a city known for its high quality of life, work-life balance, and strong tech industry.
Work Schedule: Full-time (40 hours per week) with occasional travel (up to 10%)
ASSUMPTION: Candidates who are comfortable working remotely and traveling occasionally will be most successful in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Tobii Dynavox's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing strategies, project management, and data-driven marketing.
- Showcase your understanding of Tobii Dynavox's mission and values, and how your personal values align with the company's.
ATS Keywords: Marketing Strategy, Project Management, Data-Driven Marketing, Stakeholder Collaboration, Customer Insights, Market Analysis, Product Marketing
ASSUMPTION: Tobii Dynavox's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, project management, and communication skills.
🛠️ Tools & Technologies
- Marketing tools and platforms, including content management systems and automation tools
- Data analysis and visualization tools
- Project management software
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Candidates should be comfortable using a variety of marketing tools and platforms, as well as project management and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Collaborative: Tobii Dynavox values teamwork and cross-functional collaboration to achieve its mission.
- Considerate: The company prioritizes empathy and understanding in its interactions with customers, employees, and partners.
- Curious: Tobii Dynavox encourages continuous learning and innovation to drive growth and improve its offerings.
- Courageous: The company values bold ideas and taking calculated risks to challenge the status quo and create meaningful, customer-focused solutions.
Work Style:
- Tobii Dynavox offers a flexible work environment, with opportunities for remote work and flexible hours.
- The company values a healthy work-life balance and provides resources to support employee well-being.
- Tobii Dynavox fosters a culture of open communication and active feedback, encouraging employees to share their ideas and insights.
Self-Assessment Questions:
- How do your personal values align with Tobii Dynavox's mission and values?
- Are you comfortable working remotely and traveling occasionally?
- Do you thrive in a fast-paced, collaborative environment, and are you able to manage multiple projects simultaneously?
ASSUMPTION: Candidates who are a strong cultural fit for Tobii Dynavox will be most successful in this role, as the company's values and work style are integral to its success.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement.
- The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
- The role requires a balance of strategic thinking, project management, and stakeholder collaboration skills, which may be challenging for candidates who are stronger in one area than others.
- The role may require candidates to work with complex data and analytics, which could be a challenge for candidates who are not comfortable with data-driven marketing.
ASSUMPTION: Candidates who are aware of these potential challenges and are confident in their ability to overcome them will be most successful in this role.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Senior Marketing Manager role in other industries, with a focus on driving awareness, demand, and engagement for specific products or services.
- However, this role is unique in its focus on the assistive technology for communication market, requiring an understanding of the specific needs and challenges faced by people with disabilities.
- Career progression in this role may involve taking on additional responsibilities, leading a team, or moving into a more senior marketing leadership role within Tobii Dynavox or another organization.
ASSUMPTION: Candidates who are interested in growing their careers within the assistive technology for communication market will find this role an attractive opportunity for growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new assistive communication device, including market research, competitive analysis, and strategic planning
- Managing a product marketing team to create and activate content that highlights the value of Tobii Dynavox's offerings, ensuring consistency across all channels and touchpoints
- Conducting customer interviews and focus groups to gather insights and inform marketing strategies, and presenting findings to cross-functional teams
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects will vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role, and how the Marketing Manager's responsibilities may vary depending on the company's priorities and needs?
- How does Tobii Dynavox support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful marketing campaign that Tobii Dynavox has executed, and what made it successful?
- How does Tobii Dynavox measure the success of its marketing initiatives, and how does the Marketing Manager contribute to this process?
- What are the most important qualities and skills for someone to be successful in this role, and how does Tobii Dynavox support its employees in developing these qualities and skills?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the cultural fit for the Marketing Manager position at Tobii Dynavox.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategies, project management, and data-driven marketing.
- Prepare for your interview by researching Tobii Dynavox's mission, values, and products, and be ready to discuss your alignment with the company's culture and your ideas for driving marketing success.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
