📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Abbott
🔹 Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
🔹 Job Type: Full-Time
🔹 Category: Marketing Support
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans to meet sales or market share targets
- Conducting market research and overseeing product development and design
- Setting prices, launching new products, and monitoring sales performance
- Managing advertising campaigns and allocating resources effectively
- Leading and developing a team of marketing professionals to achieve established sales and profit goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and practices.
📋 Key Responsibilities
✅ Develop and implement marketing plans to meet established sales or market share targets
✅ Conduct market research to identify trends, opportunities, and competitor activities
✅ Oversee product development and design, and set prices for new and existing products
✅ Launch new products and monitor sales performance to ensure targets are met
✅ Define advertising objectives, recommend media choices, and allocate resources for advertising and promotion campaigns
✅ Select, manage, and maintain relationships with external vendors and agencies
✅ Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to adjust marketing strategies
✅ Collaborate with other functional and operational area managers to ensure marketing strategies align with overall corporate objectives
✅ Lead, direct, evaluate, and develop a team of marketing professionals to achieve established sales and profit goals
ASSUMPTION: This role requires strong leadership, strategic planning, and cross-functional collaboration skills.
🎯 Required Qualifications
Education: Tertiary qualifications in Marketing or Business
Experience: Minimum 8 years of related sales and marketing experience
Required Skills:
- Proven track record in developing and implementing successful marketing plans
- Strong leadership and team management skills
- Excellent analytical and problem-solving skills
- Proficient in market research and data analysis
- Excellent communication and presentation skills
- Strong project management skills
- Familiarity with marketing software and tools
Preferred Skills:
- Experience in the healthcare or pharmaceutical industry
- Bilingual or multilingual proficiency
- Certification in digital marketing or a related field
ASSUMPTION: Candidates with relevant industry experience and additional certifications may have an advantage in the application process.
💰 Compensation & Benefits
Salary Range: The base pay for this position is not specified. According to industry standards, the salary range for a Marketing Manager in Malaysia with 8+ years of experience is approximately RM 150,000 - RM 250,000 per year.
Benefits:
- Health insurance and retirement plans
- Employee assistance programs
- Tuition reimbursement and professional development opportunities
- Employee discounts on Abbott products
Working Hours: Standard work hours are typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs.
ASSUMPTION: Salary and benefits may vary based on the specific location and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare, with a rich history of innovation and commitment to improving lives.
Company Description:
- Abbott is dedicated to helping people live more fully at all stages of life through its portfolio of life-changing technologies
- The company's leading businesses and products span the spectrum of healthcare, including diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott's commitment to innovation, quality, and sustainability drives its mission to create a healthier world for all
Company Specialties:
- Nutrition: Abbott offers a wide range of nutritional products, including infant formula, pediatric nutrition, adult nutritional shakes, and medical foods
- Diagnostics: Abbott's diagnostic tests and instruments help healthcare professionals diagnose and treat diseases, including infectious diseases, cardiovascular diseases, and cancer
- Medical Devices: Abbott's medical devices portfolio includes stents, heart failure therapies, and neuromodulation devices, among others
- Branded Generic Pharmaceuticals: Abbott's pharmaceuticals division offers a broad range of branded generic medicines across various therapeutic areas
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid to senior level, requiring a high degree of expertise and experience in marketing.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director and may oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with the primary work location in Malaysia. However, some flexibility may be available for remote work based on business needs.
Growth Opportunities:
- Advancement to a senior marketing role, such as Marketing Director or Vice President of Marketing
- Expansion into other areas of the business, such as sales, product management, or business development
- International assignments or relocation opportunities within Abbott's global organization
ASSUMPTION: Abbott's large size and global presence offer numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Malaysia office is a modern, professional workspace with a collaborative and inclusive work environment.
Office Location(s): Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
Geographic Context:
- Malaysia is a multicultural country with a strong focus on education and innovation, making it an attractive location for healthcare and technology companies
- The Selangor region is a major economic hub in Malaysia, with a thriving business ecosystem and numerous opportunities for professional growth and development
- The office location is conveniently situated near public transportation and amenities, making it easily accessible for employees
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and team requirements.
ASSUMPTION: Abbott's Malaysia office offers a supportive and collaborative work environment that fosters innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Abbott careers website
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and other team members to evaluate marketing expertise and strategic thinking
- Case study or presentation to demonstrate problem-solving skills and creativity
- Final interview with the senior leadership team to discuss career growth opportunities and expectations
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Research Abbott's products, services, and competitors to demonstrate your industry knowledge and strategic thinking
- Prepare a case study or presentation that showcases your problem-solving skills and creativity in a marketing context
ATS Keywords: Marketing strategy, marketing planning, team leadership, market research, product development, advertising campaigns, sales performance, market trends, consumer behavior, competitor analysis, business planning, strategic marketing, resource allocation, cross-functional collaboration, sales integration, profit goals
ASSUMPTION: Abbott's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools
- Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- Project management tools, such as Asana, Trello, or Jira
- Design and graphics software, such as Adobe Creative Suite or Canva
ASSUMPTION: Familiarity with relevant marketing software and tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in these areas during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Quality: Abbott is committed to delivering high-quality products and services that improve lives
- Innovation: Abbott fosters a culture of innovation, encouraging employees to think creatively and push the boundaries of what's possible
- Collaboration: Abbott values collaboration and teamwork, both internally and with external partners
- Integrity: Abbott upholds the highest ethical standards, promoting a culture of honesty, transparency, and accountability
- Diversity: Abbott embraces diversity and inclusion, fostering a work environment that values and leverages the unique perspectives and backgrounds of its employees
Work Style:
- Abbott values a collaborative and inclusive work environment, with a focus on teamwork and open communication
- The company encourages a healthy work-life balance, offering flexible work arrangements and employee wellness programs
- Abbott fosters a culture of continuous learning and development, providing employees with opportunities to grow and advance their careers
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing plans?
- Are you an effective leader and team manager, with strong communication and collaboration skills?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on innovation and continuous learning?
ASSUMPTION: Candidates who align with Abbott's values and work style are more likely to be successful in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple priorities and projects, with a focus on time management and prioritization
- Adapting to a dynamic and evolving market, with a focus on continuous learning and innovation
- Working in a highly competitive industry, with a focus on staying ahead of the curve and maintaining a competitive edge
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Marketing Manager roles in other industries may have different product portfolios and target audiences, requiring a unique approach to marketing strategy and planning
- Marketing Manager roles in smaller organizations may have broader responsibilities and require more hands-on involvement in day-to-day marketing activities
- Marketing Manager roles in larger organizations may have more specialized teams and require a focus on strategic leadership and cross-functional collaboration
ASSUMPTION: Candidates should research similar roles in other industries and organizations to gain a better understanding of the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch, including market research, advertising campaigns, and sales projections
- Conducting a competitive analysis and market segmentation study to identify opportunities for growth and differentiation
- Managing a team to execute a large-scale event or trade show, including vendor management, logistics, and on-site execution
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to lead and manage marketing initiatives from start to finish.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration and integration with other business units?
- What are the most challenging aspects of working in the company's industry, and how does the company differentiate itself from its competitors?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company's business and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Research Abbott's products, services, and competitors to demonstrate your industry knowledge and strategic thinking
- Prepare a case study or presentation that showcases your problem-solving skills and creativity in a marketing context
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
