Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Fayetteville, AR, United States

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams and ensuring alignment with organizational goals
• Driving engagement, brand strength, and revenue growth
• Managing digital marketing, field marketing, brand communications, and marketing/sales campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various marketing channels and tactics.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Ensure adherence to operational procedures, policies, and standards, and recommend and implement internal process improvements for efficiency

✅ Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI

✅ Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays. Review ABMx trends to assess effectiveness

✅ Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance

✅ Allocate resources efficiently across teams to ensure optimal productivity and performance

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement

✅ Supervise the creation and distribution of email newsletters and regular customer communications

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinate webinars and virtual events to engage target audiences effectively

✅ Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.)

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervise website content, including landing pages, blog articles, videos, and graphics

✅ Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed

✅ Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Develop strategies to maximize customer engagement and conversion rates

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to oversee multiple marketing initiatives and teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience
• Masters of Business Administration

ASSUMPTION: Candidates with a strong background in marketing, leadership, and strategic planning will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT Services industry)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Professional Development Opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in the IT Services industry, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can significantly impact the organization's success.

Founded: Heartland Business Systems LLC was founded in 1994, with a history of providing tailored business solutions to small to mid-market businesses.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland's team consists of talented individuals with years of business experience, coming from various backgrounds such as Ernst & Young, AT Kearny, McDonald’s Corporation, Chemring Energetic Devices, AT&T, Aflac, and more.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong focus on providing tailored business solutions to its clients.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and leadership.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees various marketing teams, including digital marketing, field marketing, brand communications, and marketing/sales campaigns.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work as needed.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers ample opportunities for professional growth and advancement within the organization.
• The Marketing Manager role provides an excellent platform to develop leadership and strategic planning skills, which can lead to future roles in executive management.
• Heartland Business Systems LLC encourages employee development and provides professional development opportunities to support career growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to executive-level positions within the company.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates a single office location in Downers Grove, Illinois, with a satellite office in Fayetteville, Arkansas.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois, 60515, US and 3775 N Mall Avenue, Fayetteville, AR, 72703, US

Geographic Context:

• Fayetteville, Arkansas, is a mid-sized city with a population of approximately 90,000 people, offering a mix of urban and rural living.
• The city is home to the University of Arkansas, providing a vibrant and diverse community.
• Fayetteville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and supportive, with a strong emphasis on teamwork and employee development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the CEO and/or other members of the leadership team
• Final round interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your familiarity with the IT Services industry.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage multiple marketing initiatives simultaneously.
• Be ready to discuss your experience with account-based marketing (ABM) strategies and how you have leveraged them to drive engagement and revenue growth in previous roles.

ATS Keywords: Marketing Manager, Marketing Strategy, Marketing Planning, Leadership, Team Management, Budget Management, Financial Acumen, Adaptability, Problem-Solving, ABM, IT Services, IT Consulting

ASSUMPTION: The application process for this role is competitive, with a strong focus on identifying candidates with a proven track record in marketing and leadership within the IT Services industry.

🛠️ Tools & Technologies

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Power BI
• ConnectWise (preferred)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of various marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Heartland Business Systems LLC values a collaborative work environment, with a strong emphasis on teamwork and open communication.
• The company encourages creativity and innovation, with a willingness to take calculated risks to drive business growth.
• Heartland Business Systems LLC operates with a high degree of accountability, with team members expected to take ownership of their responsibilities and deliver results.

Self-Assessment Questions:

• Do you align with Heartland Business Systems LLC's values, particularly in terms of customer focus, integrity, and innovation?
• Are you comfortable working in a collaborative environment, with a strong emphasis on teamwork and open communication?
• Do you have a proven track record of driving marketing initiatives that have resulted in increased engagement, brand strength, and revenue growth?

ASSUMPTION: Candidates who demonstrate a strong alignment with Heartland Business Systems LLC's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, requiring strong project management and organizational skills
• Working with a small team, necessitating a high degree of adaptability and flexibility
• Operating in a competitive IT Services industry, requiring a deep understanding of market trends and customer needs
• Managing a budget and optimizing expenditures to achieve maximum ROI, necessitating strong financial acumen and strategic planning skills

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC presents unique challenges that require a strategic and adaptable mindset, with a strong focus on driving results and continuous improvement.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles in the IT Services industry, this role offers a unique opportunity to work with a small, close-knit team and have a significant impact on the organization's success.
• Heartland Business Systems LLC's focus on providing tailored business solutions to small to mid-market businesses sets it apart from larger IT Services firms that may offer more standardized solutions.
• This role provides an excellent platform for professional growth and development, with the potential to advance to executive-level positions within the company.

ASSUMPTION: Candidates who are drawn to the unique aspects of this role, such as the opportunity to work with a small team and have a significant impact on the organization's success, will be most satisfied in this position.

📝 Sample Projects

• Developing and executing a comprehensive account-based marketing (ABM) strategy to drive engagement and revenue growth for a key client in the manufacturing industry
• Managing a team to plan and execute a successful virtual event, resulting in a 30% increase in attendee engagement compared to previous in-person events
• Collaborating with the sales team to create targeted marketing campaigns that resulted in a 25% increase in qualified leads generated from digital marketing efforts

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC offers a wide range of projects and initiatives, providing ample opportunities for candidates to demonstrate their skills and expertise in various aspects of marketing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure for the marketing department and how it aligns with other departments within the organization?
• How does Heartland Business Systems LLC approach employee development and professional growth opportunities for marketing team members?
• Can you provide an example of a successful marketing campaign that was executed by the team, and how it contributed to the organization's overall goals and objectives?
• How does Heartland Business Systems LLC measure the success of its marketing initiatives, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and leadership experience, as well as your familiarity with the IT Services industry and account-based marketing (ABM) strategies.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to manage multiple marketing initiatives simultaneously.
• Be ready to discuss your experience with ABM strategies and how you have leveraged them to drive engagement and revenue growth in previous roles.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.