Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: OOCA

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and controlling the marketing team
• Developing marketing strategies, plans, and budgets
• Monitoring conversion rates and CRM campaigns
• Undertaking market and competitor research
• Overseeing the creation of marketing materials and content
• Collaborating with agencies and understanding financial forecasts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both online and offline marketing channels.

📋 Key Responsibilities

✅ Manage and control the marketing team

✅ Develop marketing strategies, plans, and budgets

✅ Monitor conversion rates and CRM campaigns

✅ Undertake market and competitor research

✅ Oversee the creation of marketing materials and content

✅ Collaborate with agencies and understand financial forecasts

ASSUMPTION: The role may involve some flexibility in working hours to meet project deadlines and attend team meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing communication, strategy, media, or related fields

Required Skills:

• Proven experience in online and offline marketing
• Strong leadership and team management skills
• Excellent analytical and strategic thinking skills
• Familiarity with CRM software and marketing tools
• Excellent communication and presentation skills in English

Preferred Skills:

• Experience working in a startup environment
• Fluency in Thai
• Experience with telemental health or healthcare industries

ASSUMPTION: Candidates with experience in a startup environment and familiarity with telemental health may have an advantage.

💰 Compensation & Benefits

Salary Range: THB 80,000 - 120,000 per month (Based on experience and industry standards)

Benefits:

• Company mobile phone
• Group health insurances
• Internal seminars
• 12 days for holiday with 14-day straight holiday leave allowance
• Menstrual leave up to 12 days
• Mental health counseling sessions
• Welfare according to Thai Labour Protection Law
• Hybrid workplace policy
• Social Security Insurance
• Provident Fund (condition applied)
• Annual health check-up (condition applied)
• Mental balance leave (condition applied)
• MOU with The Government Housing Bank for home loan special interest rate
• BYOD policy, personal laptop with less than 3 years old will be eligible for 1000 THB/month subsidy (registration required)

Working Hours: 40 hours per week, with some flexibility for project deadlines and team meetings

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager role in Bangkok, Thailand.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care, specifically focusing on telemental health services

Company Size: 11-50 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2017, with a history of providing online mental health services through video calls on web, iOS, and Android platforms

Company Description:

• Ooca is an online platform connecting users with psychologists and psychiatrists via video calls
• The company aims to make mental health services more accessible and convenient
• Ooca focuses on providing a safe and non-judgmental space for users to seek mental health support

Company Specialties:

• Telemental health services
• Counseling and mental health support
• Healthcare technology (HR Tech)
• Employee-assisted programs
• Psychiatry and psychology services
• Telemedicine and health tech
• Medicine and wellness

Company Website: Ooca Website

ASSUMPTION: Working at Ooca offers the opportunity to make a positive impact on people's lives by promoting mental health and wellness.

📊 Role Analysis

Career Level: Mid-level to senior marketing manager role, with the opportunity to grow within the company

Reporting Structure: The marketing manager will report directly to the director or CEO and oversee the marketing team

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential to grow into a director or leadership role within the marketing department
• Opportunities to learn and develop skills in the mental health and healthcare technology industries
• Possibility to expand professional networks within the mental health and HR Tech sectors

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing within the mental health and healthcare technology industries.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Khlong Toei District, Bangkok City

Geographic Context:

• Bangkok is a vibrant and bustling city with a mix of traditional and modern culture
• The office is located in the Khlong Toei District, which is a central and easily accessible area
• The city offers a wide range of dining, entertainment, and shopping options

Work Schedule: 40 hours per week, with some flexibility for project deadlines and team meetings

ASSUMPTION: Working in Bangkok offers a dynamic and multicultural environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the director or CEO

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Ooca's mission, values, and target audience to demonstrate your understanding of the company and its goals
• Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices

ATS Keywords: Marketing strategy, marketing plan, budget management, CRM campaigns, market research, competitor analysis, content creation, financial forecasting, marketing communication, online marketing, offline marketing, agency collaboration

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company at the time of application.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Project management software (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the marketing manager's expertise.

👔 Cultural Fit Considerations

Company Values:

• #OOCAitsOK: Embracing open and honest communication
• #WeWillListen: Fostering a listening and supportive environment
• #เรื่องของใจให้อูก้าดูแล: Prioritizing mental health and well-being

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible in a fast-paced environment
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you embrace open and honest communication, and are you comfortable discussing mental health openly?
• Are you able to adapt to a fast-paced environment and handle multiple tasks and projects simultaneously?
• Are you committed to continuous learning and staying up-to-date with marketing trends and best practices?

ASSUMPTION: Candidates who align with Ooca's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to meet project deadlines or attend events
• The mental health industry can be emotionally demanding, and candidates should be prepared to handle sensitive topics and support users in need
• The role may involve collaborating with external agencies, which can present unique challenges and require strong communication and project management skills
• The hybrid work arrangement may require candidates to commute to the office periodically, depending on the company's policies and the candidate's personal preferences

ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable and capable of handling them before applying for the role.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in that it focuses on the mental health industry and telemental health services
• Candidates with experience in the mental health or healthcare industries may have an advantage in this role
• This role offers the opportunity to grow within the company and make a positive impact on people's lives

ASSUMPTION: Candidates should research other marketing manager roles in the mental health and healthcare technology industries to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a marketing campaign to raise awareness about mental health and Ooca's services
• Conducting market research to identify trends and opportunities in the mental health industry
• Collaborating with external agencies to create engaging and effective marketing materials

ASSUMPTION: These sample projects are intended to provide a sense of the marketing manager's responsibilities and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as sales and customer support?
• What are the most challenging aspects of working in the mental health industry, and how does Ooca support its employees in addressing them?
• What opportunities are there for professional growth and development within the company?
• How does Ooca measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Ooca's mission, values, and target audience to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.