📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CONMED Corporation
🔹 Location: Denver, CO
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing downstream activities to drive immediate growth while maintaining a plan for long-term success.
- Understanding user and buying personas, market conditions, and building appropriate messaging and positioning.
- Creating market plans, customer acquisition campaigns, and customer retention activities while measuring program effectiveness.
- Thought leadership, GTM strategies, strategic planning, and product launch planning.
- Collaborating with influential societies for public endorsements, peer-to-peer engagements, KOL development, and lead generation.
- Leading the development of sales processes, presentation and demos, customer calls, event support, and sales channel support.
- Empowering healthcare professionals to deliver enhanced patient outcomes through influential product expertise and market knowledge.
- Partnering with Sales Enablement to educate and prepare field sales teams to execute commercial strategies and achieve commercial goals.
ASSUMPTION: This role requires a strong understanding of the medical industry, particularly in general surgery, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, program, and support the commercial organization to drive immediate growth while ensuring long-term success.
✅ Understand user personas, buying personas, and buying processes to build appropriate messaging, positioning, and implementation tools for portfolio strategies.
✅ Create market plans, customer acquisition campaigns, and customer retention activities while measuring program effectiveness.
✅ Provide thought leadership, GTM strategies, strategic planning, and product launch planning.
✅ Collaborate with influential societies to earn public endorsements, peer-to-peer engagements, KOL development, KOL network management, and lead generation.
✅ Lead the development of sales processes by producing quality collateral, tools, and forecasting to execute appropriate channel planning.
✅ Conduct presentations and demos, customer calls, event support, sales and commercial channel support.
✅ Empower healthcare professionals to deliver enhanced patient outcomes through influential product expertise and market knowledge.
✅ Partner with Sales Enablement to educate and prepare field sales teams to execute commercial strategies and achieve commercial goals.
ASSUMPTION: This role may require occasional travel, both domestically and internationally, up to 40% of the time.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience:
- Five years of marketing and/or related field-level experience (sales).
- Three years of experience in related market (General Surgery).
- OR experience.
Required Skills:
- Commercial focus
- Growth-oriented mindset
- Market analysis
- Customer acquisition and retention
- Strategic planning
- Product launch planning
- Collaboration
- Presentation skills
- Event support
- Healthcare knowledge
- KOL development
- Channel planning
- Thought leadership
- GTM strategies
- Forecasting
Preferred Skills:
- Experience in the medical device industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and CRM software is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the medical device industry)
Benefits:
- Competitive compensation
- Excellent healthcare including medical, dental, vision, and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at a discounted price
- Tuition assistance for undergraduate and graduate level courses
Working Hours: Full-time, typically 40 hours per week, with occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CONMED operates in the medical equipment manufacturing industry, with a focus on surgical and patient monitoring products and services. The company serves healthcare professionals within various specialties, including orthopedics, laparoscopy, robotic & open surgery, gastroenterology & pulmonology, and cardiology & critical care.
Company Size: CONMED is a mid-sized company with approximately 3,500 employees worldwide. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: CONMED was founded in 1970 and has since grown to become a global medical technology company with a strong reputation for technological leadership in its served specialties.
Company Description:
- CONMED specializes in the development and sale of surgical and patient monitoring products and services that enable healthcare professionals to deliver high-quality care and enhanced clinical outcomes for their patients.
- The company's mission is to enable healthcare providers around the world to deliver exceptional outcomes for patients through accessible CONMED solutions.
- CONMED empowers its customers to succeed by committing to integrity, quality, responsiveness, and a relentless focus on delivering accessible CONMED solutions. The company's talented employees and culture are the foundation of its success.
Company Specialties:
- Orthopedics
- Medical Devices
- Advanced Energy
- Surgery
- GI
- Laparoscopy
- and General Surgeons and Ob-Gyns
Company Website: http://www.conmed.com/
ASSUMPTION: CONMED's focus on customer success and commitment to quality make it an attractive employer for individuals seeking a challenging and rewarding career in the medical technology industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and will collaborate with cross-functional teams, including sales, product management, and clinical affairs.
Work Arrangement: This role is on-site, with occasional travel required. The work arrangement may include some flexibility, such as working from home occasionally, but the primary work location is the company's office in Denver, CO.
Growth Opportunities:
- As CONMED continues to grow and expand its product offerings, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role within the marketing department or the company as a whole.
- The company's commitment to employee development and training may provide opportunities for professional growth and advancement.
- CONMED's global presence may offer opportunities for international assignments or travel.
ASSUMPTION: The Marketing Manager will have the opportunity to work on a variety of projects and initiatives, allowing them to gain experience in different aspects of marketing and develop their skills and expertise.
🌍 Location & Work Environment
Office Type: CONMED's office in Denver, CO, is a modern, professional workspace designed to facilitate collaboration and productivity.
Office Location(s): 6455 S Yosemite St, Suite 800, Greenwood Village, Colorado 80111, US
Geographic Context:
- Denver, CO, is a vibrant, growing city with a diverse economy and a strong job market. The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food and drink scene.
- The Denver metropolitan area is home to a number of Fortune 500 companies and is a hub for the aerospace, energy, and healthcare industries.
- The city's central location and easy access to major transportation networks make it an ideal base for a marketing professional looking to advance their career in the medical technology industry.
Work Schedule: The Marketing Manager will typically work a full-time schedule, with occasional travel required. The work schedule may include some flexibility, such as working from home occasionally, but the primary work location is the company's office in Denver, CO.
ASSUMPTION: The Marketing Manager will have the opportunity to work in a dynamic, fast-paced environment, collaborating with cross-functional teams to drive growth and success for CONMED's products and services.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Final interview with the Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing and strategic planning skills
- Industry knowledge and understanding of CONMED's products and services
- Ability to work effectively with cross-functional teams
- Presentation and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of CONMED's products and services.
- Be prepared to discuss your experience with market analysis, customer acquisition, and strategic planning, as well as your ability to work effectively with cross-functional teams.
- Demonstrate your enthusiasm for the medical technology industry and your commitment to customer success.
ATS Keywords: Marketing, Strategic Planning, Customer Acquisition, Cross-Functional Teams, Medical Device Industry, CONMED Products, CONMED Services
ASSUMPTION: The interview process may include case studies, scenario-based questions, or other assessments designed to evaluate the candidate's marketing and strategic planning skills, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in Microsoft Office Suite and CRM software, as well as experience with marketing automation tools and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity: CONMED is committed to conducting business with honesty, fairness, and respect for all stakeholders.
- Quality: CONMED is dedicated to delivering high-quality products and services that meet or exceed customer expectations.
- Responsiveness: CONMED is committed to being responsive to the needs of its customers, employees, and other stakeholders.
- Accessibility: CONMED is focused on delivering accessible solutions that enable healthcare providers to deliver exceptional outcomes for their patients.
Work Style:
- Collaborative: CONMED values a team-based approach to problem-solving and decision-making.
- Innovative: CONMED encourages creativity and continuous improvement in all aspects of its business.
- Customer-focused: CONMED is committed to understanding and meeting the needs of its customers.
Self-Assessment Questions:
- Do you share CONMED's commitment to integrity, quality, responsiveness, and accessibility?
- Are you comfortable working in a collaborative, innovative, and customer-focused environment?
- Do you have experience working with cross-functional teams and stakeholders to drive growth and success?
ASSUMPTION: CONMED's values and work style make it an attractive employer for individuals who are committed to customer success, continuous improvement, and collaboration.
⚠️ Potential Challenges
- The Marketing Manager may face challenges in keeping up with the fast-paced nature of the medical technology industry and the need to stay current with the latest trends and developments.
- The role may require occasional travel, both domestically and internationally, which may present challenges for individuals with family or personal commitments.
- The Marketing Manager may face challenges in balancing the need to drive immediate growth with the need to maintain a plan for long-term success.
- The role may require the Marketing Manager to work with a diverse range of stakeholders, including healthcare professionals, influential societies, and cross-functional teams, which may present challenges in terms of communication and collaboration.
ASSUMPTION: The Marketing Manager will need to be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the medical device industry, this role places a greater emphasis on strategic planning, thought leadership, and collaboration with cross-functional teams.
- The medical device industry is characterized by a high degree of regulation and a focus on patient safety and clinical outcomes, which may present unique challenges and opportunities compared to other industries.
- As a mid-level management role, this position offers opportunities for growth and advancement within the company, as well as the potential to take on additional responsibilities or move into a more senior role in the future.
ASSUMPTION: The Marketing Manager will need to be able to adapt their skills and experience to the unique challenges and opportunities presented by the medical device industry and CONMED's business.
📝 Sample Projects
- Developing a comprehensive market plan for a new product launch, including customer acquisition campaigns, customer retention activities, and measurement of program effectiveness.
- Collaborating with influential societies to earn public endorsements, peer-to-peer engagements, KOL development, and lead generation for an existing product line.
- Leading the development of sales processes, including the production of quality collateral, tools, and forecasting, to execute appropriate channel planning for a portfolio of products.
ASSUMPTION: The Marketing Manager will have the opportunity to work on a variety of projects and initiatives, allowing them to gain experience in different aspects of marketing and develop their skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role contributes to its achievement?
- How does the marketing department collaborate with other departments, such as sales, product management, and clinical affairs, to drive growth and success for CONMED's products and services?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does CONMED support work-life balance for its employees, particularly for those in management positions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The Marketing Manager will want to ask questions that demonstrate their interest in the role and their commitment to driving growth and success for CONMED's products and services.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of CONMED's products and services.
- Prepare for your phone or video screen by practicing your responses to common interview questions and researching CONMED's products, services, and industry.
- Prepare for your in-depth interview by developing examples of your marketing and strategic planning experience, as well as your ability to work effectively with cross-functional teams.
- Follow up with the hiring manager or HR department within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
